limpid Posted March 22, 2023 Administrator Share Posted March 22, 2023 38 minutes ago, est1874 said: Was there not a third option put before FCG that had a solo lion on it? I don't know. Link to comment Share on other sites More sharing options...
Stephen_Evans Posted March 22, 2023 Share Posted March 22, 2023 Aspects of the new badge that I love include that, at a glance, you know it's Aston Villa. And it does provide a link to a successful era while being sufficiently different, eg the extent to which the letters extend round the circle and the lion turning round. 1 Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted March 22, 2023 Share Posted March 22, 2023 4 hours ago, MNVillan said: I wouldn’t be surprised to see the standalone lion be a part of the new branding, and expect we will see it on a shirt sometime in the near future. They will 100 percent be doing this with certain applications. I think it's one of the reasons they've gone so simple. The different elements can be extracted and used on their own easily. 3 Link to comment Share on other sites More sharing options...
OutByEaster? Posted March 23, 2023 Moderator Share Posted March 23, 2023 On 22/03/2023 at 17:05, est1874 said: Was there not a third option put before FCG that had a solo lion on it? There was, and to the other groups of fans they used for opinion - a lion with the name Aston Villa above it and from memory the 1874 below. I think they called it uncaged - ultimately I think just about every focus group realised that the badge we ended up with retained everything that was in 'uncaged' anyway and that we would in effect be getting both options. 2 Link to comment Share on other sites More sharing options...
OutByEaster? Posted March 23, 2023 Moderator Share Posted March 23, 2023 On 22/03/2023 at 14:48, Mic09 said: The product is the outcome of a majority decision by fans being allowed to vote on key aspects of it. But that product could have been made a million different ways. The biggest restrictions on the outcome were those imposed by the club on itself to match the (at the time not yet introduced) measures for the governments white paper which makes parts of football clubs objects of community or cultural significance - the colours are a cultural feature, the name too. They couldn't have made it blue with a peacock, or the shape of a boat for no reason, including a badger was completely out of the question, as was putting the words "Villa Innit" around the lion in neon pink. There's an intrinsic community value to the properties that make up 'Aston Villa', the claret and blue and the lion and the government has set out to protect those things at football clubs in order to prevent more outbreaks like the idiot that made Cardiff play in red and changed their bluebird to a dragon. 1 Link to comment Share on other sites More sharing options...
blandy Posted March 23, 2023 Moderator Share Posted March 23, 2023 1 hour ago, OutByEaster? said: They couldn't have made it blue with a peacock, or the shape of a boat for no reason, including a badger was completely out of the question, as was putting the words "Villa Innit" around the lion in neon pink. I did wonder why none of that happened. Now I know why. Thanks Scott. 1 2 Link to comment Share on other sites More sharing options...
Mic09 Posted April 5, 2023 Share Posted April 5, 2023 Aston Villa has been nominated for the Best Fan Engagement by a Club: Crest consultation award at the Football Business Awards. I know it means little, and award nights are a bit of a cliche, but it shows that engagement and consultation within such an important matter has been handled better than most other similar campaigns by other teams. I know there was discussion about how they could have improved the process, but I think they have gone a long way to get the fans involved and couldn't have reasonably done much more. 2 Link to comment Share on other sites More sharing options...
burchy Posted April 5, 2023 Share Posted April 5, 2023 I always thought the Gamba Osaka badge could be reworked into a nice Villa badge along the AV lines. Make the G into a more defined A and V and chuck a lion in there, job done. Dodgy Canva mock up below. Font’s terrible I know but you get the gist 3 Link to comment Share on other sites More sharing options...
handsworthlion Posted April 5, 2023 Share Posted April 5, 2023 Put the star at the bottom of the inside of the badge and thats brilliant. would have definitley voted for this if it was an option. Was always hoping we would ecorporate the beautifuly symmetrical 'AV'. Link to comment Share on other sites More sharing options...
stewiek2 Posted April 5, 2023 Share Posted April 5, 2023 On 19/01/2023 at 16:34, Demitri_C said: I still maintain this was the absolute best out of everything i saw. Its literally perfection for me Far too busy, won't work reduced down in size. Link to comment Share on other sites More sharing options...
imavillan Posted April 6, 2023 Share Posted April 6, 2023 Not for the shires... someones flogging these on FB... 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted April 6, 2023 VT Supporter Share Posted April 6, 2023 Still love the new crest and I'm excited to see it on shirts. The star remains the one thing I'd change to be honest. I just hate the way it looks where it is 3 Link to comment Share on other sites More sharing options...
MrBlack Posted April 6, 2023 Share Posted April 6, 2023 On 05/04/2023 at 14:11, burchy said: I always thought the Gamba Osaka badge could be reworked into a nice Villa badge along the AV lines. Make the G into a more defined A and V and chuck a lion in there, job done. Dodgy Canva mock up below. Font’s terrible I know but you get the gist The star would have to go inside somewhere due to league rules, but that is very nice. I'm looking forward to the new badge. Its a massive improvement, its simple and somewhat classic and suits the class of our boss. Yeah, something truly creative could have been nice but at least it avoided being a Shitty group clone. Link to comment Share on other sites More sharing options...
maqroll Posted April 6, 2023 Share Posted April 6, 2023 On 05/04/2023 at 10:02, stewiek2 said: Far too busy, won't work reduced down in size. It also screams early oughts. Link to comment Share on other sites More sharing options...
Rolta Posted April 16, 2023 Share Posted April 16, 2023 Just watching MOTD it's striking how many boring round badges there are. We had our chance to be original, but we messed up. It's in the top three biggest **** ups related to a public vote ever I think. The others are howlers too. 2 2 Link to comment Share on other sites More sharing options...
nick76 Posted April 16, 2023 Share Posted April 16, 2023 5 minutes ago, Rolta said: Just watching MOTD it's striking how many boring round badges but we somehow still created a masterpiece. We had our chance to be original and succeeded. It's in the top three biggest ideas related to a public vote ever I think. The others are howlers. FTFY Link to comment Share on other sites More sharing options...
Popular Post JAMAICAN-VILLAN Posted April 16, 2023 Popular Post Share Posted April 16, 2023 (edited) Now, whenever I see the current one among the top of the League, beside the others and featured on TV, I am reminded of how shite it is. Can't wait for the new one to be implemented across all our media. Edited April 16, 2023 by JAMAICAN-VILLAN 6 Link to comment Share on other sites More sharing options...
mjmooney Posted April 16, 2023 VT Supporter Share Posted April 16, 2023 4 hours ago, Rolta said: Just watching MOTD it's striking how many boring round badges there are. We had our chance to be original, but we messed up. It's in the top three biggest **** ups related to a public vote ever I think. The others are howlers too. You are wrong. 2 Link to comment Share on other sites More sharing options...
VILLAMARV Posted May 1, 2023 Share Posted May 1, 2023 I'm really happy with the new crest and I'm looking forward to buying loads of merch with it on. 1 Link to comment Share on other sites More sharing options...
maqroll Posted May 1, 2023 Share Posted May 1, 2023 I wish the lion was gold as well as the lettering. The Claret lion isn't as prominent. 1 Link to comment Share on other sites More sharing options...
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