est1874 Posted June 28, 2023 Share Posted June 28, 2023 (edited) 7 minutes ago, TH said: Interested to see where they go with this given the announcement last week. A brand is more than a crest/logo - I imagine seeing the applications of the new crest within the wider context (ie not on the shirt) either lacked execution, or differed from the global Villa vision that Heck will be looking at. The Juventus rebrand from a few years ago is a good example of really reimagining a football brand across various mediums (link). I wouldn’t be surprised (and would kind of like it) if we did something really different from the norm, move away from the crest into something completely new. It would annoy a lot of fans of course but could really set us apart from all the other clubs and badges in the league. Juventus had a shit identity to begin with, that's the problem. Their badge was crap, they're named after a mythological figure rather than a place, and their colours are literally black and white. Not exactly a great basis for a rich identity. If people think moving to a stylized 'letter' or something as abstract as that is the way forward for football brand, that's the death knell for our beautiful club IMO. You can't boil Aston Villa down to 1 symbol. We've already had the issue with the acronym AVFC being insufficient for our brand, we want our name on there. Edited June 28, 2023 by est1874 1 Link to comment Share on other sites More sharing options...
TH Posted June 28, 2023 Share Posted June 28, 2023 (edited) 10 minutes ago, est1874 said: Juventus had a shit identity to begin with, that's the problem. Their badge was crap, they're named after a mythological figure rather than a place, and their colours are literally black and white. Not exactly a great basis for a rich identity. If people think moving to a stylized 'letter' or something as abstract as that is the way forward for football brand, that's the death knell for our beautiful club IMO. You can't boil Aston Villa down to 1 symbol. We've already had the issue with the acronym AVFC being insufficient for our brand, we want our name on there. I think you’re missing the point. Not suggesting we copy the Juventus logo but the way they approached the rebrand: by taking it into a completely new direction with a brand that can work across multiple platforms and stay true to its origins. As I said, a brand is more than just the logo or crest and that’s what it sounds like we are going to be looking at. Edited June 28, 2023 by TH Added detail to the final sentence. 1 Link to comment Share on other sites More sharing options...
TRO Posted June 28, 2023 Share Posted June 28, 2023 17 minutes ago, TH said: Interested to see where they go with this given the announcement last week. A brand is more than a crest/logo - I imagine seeing the applications of the new crest within the wider context (ie not on the shirt) either lacked execution, or differed from the global Villa vision that Heck will be looking at. The Juventus rebrand from a few years ago is a good example of really reimagining a football brand across various mediums (link). I wouldn’t be surprised (and would kind of like it) if we did something really different from the norm, move away from the crest into something completely new. It would annoy a lot of fans of course but could really set us apart from all the other clubs and badges in the league. Totally agree. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted June 28, 2023 Share Posted June 28, 2023 (edited) The lion head is too like the PL logo. Edited June 28, 2023 by Captain_Townsend Link to comment Share on other sites More sharing options...
Wainy316 Posted June 28, 2023 Share Posted June 28, 2023 We did have two badges in 92/93 too 2 Link to comment Share on other sites More sharing options...
Demitri_C Posted August 18, 2023 Author Share Posted August 18, 2023 I've got to say it looks absolutely ridiculous having emery wearing a villa training top with the villa lion facing one way and the board behind the lion facing opposite direction They really have made a mess of this 4 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted August 18, 2023 Share Posted August 18, 2023 Hard agree. Link to comment Share on other sites More sharing options...
S-Platt Posted August 19, 2023 VT Supporter Share Posted August 19, 2023 The new badge looks class on the season ticket gift that was sent out. Link to comment Share on other sites More sharing options...
sne Posted August 19, 2023 Share Posted August 19, 2023 10 hours ago, Demitri_C said: I've got to say it looks absolutely ridiculous having emery wearing a villa training top with the villa lion facing one way and the board behind the lion facing opposite direction They really have made a mess of this Maybe the plan is to go 2 lions once William takes over and we become the royal club? What with 3 lions already taken Link to comment Share on other sites More sharing options...
HalfTimePost Posted August 19, 2023 Share Posted August 19, 2023 27 minutes ago, sne said: Maybe the plan is to go 2 lions once William takes over and we become the royal club? What with 3 lions already taken One lion facing each way. Everybody wins! 1 Link to comment Share on other sites More sharing options...
limpid Posted August 19, 2023 Administrator Share Posted August 19, 2023 26 minutes ago, sne said: Maybe the plan is to go 2 lions once William takes over and we become the royal club? What with 3 lions already taken If you mean the England crest, those are leopards, not lions. Ignorant people in the 13th century didn't know the difference and used the wrong word. It's why they don't look like lions. 1 2 Link to comment Share on other sites More sharing options...
sne Posted August 19, 2023 Share Posted August 19, 2023 3 minutes ago, limpid said: If you mean the England crest, those are leopards, not lions. Ignorant people in the 13th century didn't know the difference and used the wrong word. It's why they don't look like lions. 3 leopards, kinda works. Least it's better than 3 Lepers which would have a terrible name, especially in the 13th century. Link to comment Share on other sites More sharing options...
Captain_Townsend Posted August 27, 2023 Share Posted August 27, 2023 Burnley's new crest used on MoTD. Villa's old Lerner one still being used. Could cry! Let us hope Villa get it sorted for next season - still think it a real shame we are half in and half out with the new badge as had been indicated. Link to comment Share on other sites More sharing options...
Spoony Posted August 28, 2023 Share Posted August 28, 2023 21 hours ago, Captain_Townsend said: Burnley's new crest used on MoTD. Villa's old Lerner one still being used. Could cry! Let us hope Villa get it sorted for next season - still think it a real shame we are half in and half out with the new badge as had been indicated. I think that’s correct from them though? All of our marketing and media is using the old badge and not the new one. The new one is just for the kits isn’t it? 1 Link to comment Share on other sites More sharing options...
Jas10 Posted September 1, 2023 Share Posted September 1, 2023 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted September 1, 2023 Share Posted September 1, 2023 Context?! Link to comment Share on other sites More sharing options...
Jas10 Posted September 1, 2023 Share Posted September 1, 2023 Link to comment Share on other sites More sharing options...
Jas10 Posted September 1, 2023 Share Posted September 1, 2023 Just now, Captain_Townsend said: Context?! Just came up on my feed… I think that’s what we’re gonna go with in future… extensively used now… Link to comment Share on other sites More sharing options...
Captain_Townsend Posted September 1, 2023 Share Posted September 1, 2023 The words Aston Villa should be above or below Link to comment Share on other sites More sharing options...
slovenian Posted September 1, 2023 Share Posted September 1, 2023 (edited) insert the Villa lion Edited September 1, 2023 by slovenian 1 Link to comment Share on other sites More sharing options...
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