MrBlack Posted June 20, 2023 Share Posted June 20, 2023 (edited) 13 minutes ago, Mic09 said: I think it must be sponsorship related. Cazoo still pay us, and they pay us to display a specific agreed image. That includes the way the shirts work with their names on it, the banners, all the commercial bs. I think it's safe to say it will all be unveiled with the new sponsor coming in. They might still pay us but they aren't showing up on our website anymore... Edited June 20, 2023 by MrBlack Link to comment Share on other sites More sharing options...
Dodgyknees Posted June 20, 2023 Share Posted June 20, 2023 1 hour ago, imavillan said: I kind of get that, but now we are in close season, there is not much happening at the ground football wise. yet there is so much traffic through FB, Twitter, Instagram, the web site etc Just seems slow to me when we've know about it for ages. It all (also) depends on contractors/signage experts etc. Everything has to link up at the same time for a launch as big as this. I've done something on a much smaller scale and the elements that go into it are vast and crazy. We could certainly speed up kit launches, but launching a new 'brand identity' is a whole new level. 1 Link to comment Share on other sites More sharing options...
maqroll Posted June 20, 2023 Share Posted June 20, 2023 2 hours ago, JAMAICAN-VILLAN said: Only way gold Lion works is on claret background. Otherwise it would defeat the purpose of change in the first place. One of the biggest flaws of the current badge is the shite colour combo and element contrast. Yeah, it's a bit flat Link to comment Share on other sites More sharing options...
villan-scott Posted June 22, 2023 VT Supporter Share Posted June 22, 2023 Bit weird. Bit of a mess really. Link to comment Share on other sites More sharing options...
Paulie Posted June 22, 2023 Share Posted June 22, 2023 Translation - we weren’t prepared to apply the new crest everywhere because we spunked about doing a fan vote and now we don’t have time to rebrand everything before the season starts. Link to comment Share on other sites More sharing options...
JoshVilla Posted June 22, 2023 Share Posted June 22, 2023 Interesting wording in the article: Quote The redesigned crest, which pays homage to our European Cup-winning heroes of 1982, appears on Villa’s playing and training kits this season. The club will continue to use the existing shield design around Villa Park and on our digital channels, as well as in other areas. Aston Villa will monitor local, national and global reaction along with feedback to the use of both the crest and kit moniker as the 2023/24 campaign progresses. With our landmark 150th anniversary on the horizon next season, the club will further engage with supporters on the future identity of Aston Villa and how it should look for the next 150 years and beyond. Does this mean that it's potentially going to change again? Old crest still going to be used around the stadium and elsewhere while they monitor the reaction to the new one. Odd.... Link to comment Share on other sites More sharing options...
Captain_Townsend Posted June 22, 2023 Share Posted June 22, 2023 Villa. That is really, really stupid. Link to comment Share on other sites More sharing options...
rbcuk Posted June 22, 2023 Share Posted June 22, 2023 The badge is the best part of it and they are keeping the old badge on the stadium and digital platforms, makes no sense whatsoever doing this, either change the lot or not at all 2 Link to comment Share on other sites More sharing options...
Reivax_Villa Posted June 22, 2023 Share Posted June 22, 2023 Hmm the statement is odd.. I guess this a marketing decision. Maybe if Purslow was here the new crest would be everywhere. Heck probably thinks the badge could be improved.. This is wierd AF.. How many clubs have two different badges ? 1 Link to comment Share on other sites More sharing options...
jayEm Posted June 22, 2023 Share Posted June 22, 2023 That is so, so odd. 1 Link to comment Share on other sites More sharing options...
tomav84 Posted June 22, 2023 VT Supporter Share Posted June 22, 2023 5 minutes ago, JoshVilla said: Interesting wording in the article: Does this mean that it's potentially going to change again? Old crest still going to be used around the stadium and elsewhere while they monitor the reaction to the new one. Odd.... shows how much faith they have in the design of it that they're preparing a scenario where they just have to change it back to the old one Link to comment Share on other sites More sharing options...
CarryOnVilla Posted June 22, 2023 Share Posted June 22, 2023 (edited) The old badge is meh, but it’s distinctive the new badge is cleaner, but generic Having a transition period is fine, see how the new one goes Edited June 22, 2023 by CarryOnVilla 2 1 Link to comment Share on other sites More sharing options...
Popular Post jayEm Posted June 22, 2023 Popular Post Share Posted June 22, 2023 The new crest looks gorgeous up close on the kit. 8 Link to comment Share on other sites More sharing options...
Stephen_Evans Posted June 22, 2023 Share Posted June 22, 2023 The club statement also makes vague references to consulting about our identity in connection with 150 year anniversary. Link to comment Share on other sites More sharing options...
Reivax_Villa Posted June 22, 2023 Share Posted June 22, 2023 Having multiple badges is terrible for Brand identity.. It means no clear direction in terms of Brand image.. Terrible decision.. This needs to be sorted ASAP 3 Link to comment Share on other sites More sharing options...
MaVilla Posted June 22, 2023 Share Posted June 22, 2023 what other club has ever had two official logos!?!? its feels like proper amateur hour stuff from the club tbh, genuinely and completely amateurish. 1 Link to comment Share on other sites More sharing options...
nick76 Posted June 22, 2023 Share Posted June 22, 2023 We are going to end up with some crappy thing in 24/25 season aren’t we?!?! Link to comment Share on other sites More sharing options...
Steero113 Posted June 22, 2023 Share Posted June 22, 2023 Reading between the lines, Heck has come in, thinks the badge looks shit but can't really cancel things as the shirts would have already been designed and batches shipped. It will be changing, that's for sure. What's resulted is an embarrassing shambles. 1 Link to comment Share on other sites More sharing options...
nick76 Posted June 22, 2023 Share Posted June 22, 2023 Just now, MaVilla said: what other club has ever had two official logos!?!? its feels like proper amateur hour stuff from the club tbh, genuinely and completely amateurish. Yep I’m surprised as I assume this is a Heck decision and if so he’s not off to a good start! Link to comment Share on other sites More sharing options...
Rustibrooks Posted June 22, 2023 Share Posted June 22, 2023 Either Heck has thought it looks shit or they were kinda banking on fans choosing the gas lamp design instead lol. Link to comment Share on other sites More sharing options...
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