The blame isn’t on them tbh. They had a naff brief formed from a rubbish questioner made by our club.
Asking about what design elements the fans wanted. On the surface that’s fine, but fans are nostalgic for the old round logo. And the elements voted for added up to the old round badge
Yet, we didn’t get that badge, we got something else. Something too akin to the standard round badge design in football.
Our club should have known the fans would lean towards the old round badge in that questioner. It should have asked questions about the feelings of each badges give us. Why we (in general) gravitate or not.
if the brief was formed from fans words and feelings rather than poll results, we may of had something really “Aston Villa”.. probably the old badge with a cleaner lion