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Villa Kit 2019-20


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37 minutes ago, Keyblade said:

I'd love that tbh. Claret body and blue sleeves is the standard of course, but I like these occasional deviations like this season's for example which ended up being my favorite Villa kit ever. Besides, we haven't had a great traditional kit since 09/10 or a decent one since 11/12. Bring on the abominations!

Agree.... in my opinion some of our best kits have been deviations. This seasons being one and I’m gutted I didnt buy it. As long as it’s claret and blue and looks classy I’m all for it. 

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On 30/05/2019 at 23:59, il_serpente said:

Guess I'm in the minority here.   I think that's hideous.  It looks like it was designed by the people who choose carpeting in casinos in Las Vegas.  I can only assume they're hoping the opposition will become disoriented when looking at the shirt.

You're not alone. Just like everything else related to 'fashion' in the 1970's, it's absolutely hideous. 

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58 minutes ago, GingerCollins29 said:

When is this thing getting released??

For one reason or another we always seem to be one of the last to release kits, frustrating 

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3 hours ago, GingerCollins29 said:

When is this thing getting released??

I'm pretty sure the existing deal will be until end of June, therefore there will be nothing official until July. If the sponsor and manufacturer were going to be the same, they would already be announced.

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6 minutes ago, limpid said:

If the sponsor and manufacturer were going to be the same, they would already be announced.

I hope you're right on the sponsor. I think we'd have to buy our way out of the Fanatics deal and I'm not sure if that will happen.

 

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A quick google confirms the manufacturer will still be Fanatics this season.

http://www.sportspromedia.com/news/aston-villa-kappa-kit-fanatics

Quote

The three-way partnership will see Fanatics manufacture Villa’s kits, with Kappa set to play a key role in the design stage, while the Italian company’s logo will also be visible on the shirt.

So we're keeping the thing where Fanatics make the kits and someone else visits them for a couple of design meetings and pays to have their logo on it.

In terms of quality, I've heard no complaints about the kit and the designs last season were very good I thought - the misgivings I have are that unless you were a very large man indeed then you could only really buy last seasons kit for about five months. Initially there weren't enough because of demand, and latterly it seems Fanatics didn't want to take the risk of producing more and let the stock sell out earlier this year.

I think the shirts are good, I think the design process works, but I think as a manufacturer, Fanatics struggled to meet demand at the outset and then protected their bottom line in a way that a company with a more traditional relationship with a club wouldn't have been able to. It's a strange situation, but my limited understanding is that the shirts we buy are a Fanatics shirt that they've paid to put a Villa badge on - not a Villa shirt that Fanatics have paid to have the licence to make - a lot of the controls seem to sit with Fanatics.

In more traditional deals, the club would have produced (or insisted on the production of) more shirts so that people could have bought them for the playoff final - and the club would have taken the financial risk if they'd been left with unsold shirts. In this case, Fanatics weren't interested in that risk so just tried to offload their remaining XXXL's  and let their warehouse empty - they've done that well I think - the only items you can still buy on the official website are small or medium home shorts.

For me, that's an opportunity missed - I guess importantly it's not an opportunity missed by the club, so I shouldn't care. I'm not sure if the club makes any money out of each shirt sold - I suspect Fanatics paid up front and it's them that profit from sales with Villa banking a lump sum or fixed amounts over the course of a season. Whichever, it's meant that the window to buy a shirt has been very narrow this season.

The other bugbear on the deal is the shop at Villa Park; or as it used to be known, the Villa shop. In so far as I can tell, this is a retail outlet operated by Fanatics - I'd love to know the way that works, I wonder if they rent the space or if we provide it free as it's the only way to keep some sort of physical retail space open. There was talk when the Fanatics deal was announced on whether they'd give us a city centre store - Fanatics is a web based company and a web based model - I'm sure given the choice they'd rather not have to put the shirts into shops at all. 

What that sadly means is that the shop is only really a Villa shop by dint of it being at Villa Park - it's not "ours", it's not the club shop. That's the reason why Pride Rewards couldn't be linked to shirt sales, it's why season ticket holders don't get a discount, it's why Villa cash had to go. Villa owns and runs Aston Villa - Fanatics own our kit and retail - your season ticket matters as much in their shop as your Boots card.

And yet....

It's been a great kit, it's sold record numbers, the quality is really good, the designs are very nice and the way it's been marketed seems to have worked. It's hard not to see it as a success - even for a grumpy old beggar like me - but I do have those misgivings.

I'm hoping we get a new sponsor, I'm not crazy about gambling companies and without wishing to sound too much like a snob (and failing) there's something slightly Championship about 32Red. I'm not sure if that in itself will delay the process and I think the people at Villa Park are comfortable with a mid to late July release date, I think that's the club's "normal", their aim. Personally I'd like to see it out on the 1st July every season - if we're having a game of shirt release bingo, I'll go with 18th July.

I've had a bit of a ramble, what was the question again?

 

 

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1 minute ago, NurembergVillan said:

It's all much more of a strategic operation / pain in the arse than you'd think!

It certainly is! :)

That said, I can't remember a time when we've had regular sized shirts available so rarely. Have they got it wrong or right?

 

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Just now, OutByEaster? said:

It certainly is! :)

That said, I can't remember a time when we've had regular sized shirts available so rarely. Have they got it wrong or right?

Typically a brand will rely on the forecast from the club to plan order quantities.  Obviously, the club will base it on previous years.

The brand will then apply a bit of their own forecasting, based on if it's a new relationship, an anniversary, the design, and the likelihood of success for the club.

In a case like this it's hard to know who got the numbers wrong.  Probably a bit of both.

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Knowing more than everyone else what do you make of the fanatics deal @NurembergVillan ??

Seems like we're the first to do a deal with them in this country but they have a huge turnover from American sports

They sound like a bigger fish than we perhaps give them credit for*, maybe because it's hard to fully understand what it is we're all trying to do

* turnover of around $2bn compared to kappas £110m 

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11 hours ago, villa4europe said:

Knowing more than everyone else what do you make of the fanatics deal @NurembergVillan ??

Seems like we're the first to do a deal with them in this country but they have a huge turnover from American sports

They sound like a bigger fish than we perhaps give them credit for*, maybe because it's hard to fully understand what it is we're all trying to do

* turnover of around $2bn compared to kappas £110m 

I've got a lot of experience and industry insight, but in terms of this deal I don't necessarily "know" more than most.  Just joining the dots really.

They're a big, big company, that's for sure.  That in itself could be viewed as a good thing because it shows they know how to make money.  There are lots of ways to make money, though...

Whether it's a good deal or not depends on the structure.  It could be that Fanatics pay a fixed fee to Villa and then have the "license" enabling them to charge what they want to the likes of Luke or Kappa etc.  Obviously if they were paying Villa, say, £500k per year and Kappa offered £1m per year, the extra goes to Fanatics and not Villa.  This is entirely hypothetical though.

The flipside to that is Fanatics could be paying £1m per year and the interested brands are nowhere near that.

Without knowing the real ins and outs of a deal like this it's almost impossible to tell whether it's good or bad for the club.

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1 hour ago, MachoFantastico said:

Hoped they stick with Luke, best looking Villa kits in years in my opinion. Especially loved the home and third kit. 

...They already didn't do that? :P 

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2 hours ago, MachoFantastico said:

Hoped they stick with Luke, best looking Villa kits in years in my opinion. Especially loved the home and third kit. 

And I think it's been explained that the bulk of the design comes from Fanatics and not the label on the kit - be it Luke or Kappa this year.

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