Jimmyg

Yeah I agree.... I just seen them lined up and thought.. you know what... I quite like it. The mono looks tidy imo.

I have shown the "new" badge to a few neutrals at work etc and all of them have said pretty much "yeah it's alright".. with a couple of my villa fans friends saying the same who are regulars but wouldn't know what a message board is let alone post on one. Some of them didn't even know about the proposed change but could probably tell you every goal scorer for the last 30 years. Generally I think, if you post on a message board and get involve with online debates you are probably a more invested fan in these kind of matters but doesn't make you better or hardened. There are thousands that will think this is nice, thousands that don't give a toss but the ones that will get heard are the thousands on these boards who will represent the fan base cause that's the world we live in I know plenty that didn't get the chance to vote on the last badge cause they dont follow everything on villa socials. Don't look at emails etc. Doesn't make it right how the club have handled it..... I just find it interesting cause I like design and branding.. most of the lads I go with don't give a toss and will go and buy merch whatever.

Ok... Right.... I'm gonna say it.... The new badge is growing on me and I quite like it..... *Runs for cover*

I can only assume that the handful of people at the forum who saw the badge signed some kind of NDA...otherwise this would have been quashed straight away... If it is not the badge of course.

Reading your comments it sounds like you are in exactly the same place and just as frustrated as I am with the current round badge design. It's not that I hate it it's just that I want us to be unique...and not blend in with the literally about a dozen teams with the same template. Which is why I don't actually mind the "new" badge... Yeah I understand peoples comments on it but at least it's unique. (FWIW I'd rather just keep the recent Lerner version over all) We can't walk around with a picture of us lifting the European cup in our pockets and pull out the badge anytime someone mentions our badge looks like Chelsea's. Like it or not most football fans in their early 30s/20s know us as a mid to bottom side that fights relegation and our current form is a flash. We remember the good times but the club don't care about our opinion... It's the future fans.. It's shirts hanging in shops in other countries and a brand on social media. (That's not to say I don't think our history shouldnt be taken into account of course) Unless we can incorporate "we had it first" on the round badge somewhere or go for a different format I am for a shield style.

Tbf... Having kappa in the window that would tell me it's pre Heck.

I am still finding it hard to believe that this is the badge. But as much the proposed badge annoys some people, having a round badge in the current or 82 template annoys me.... It's just so alike to so many crests throughout the league and the comparison to Chelsea's will forever be there whether we had it first etc etc or not. I totally agree with the change..not sure whether the supposed new one is the way to go. But it's defo more unique than the current.

Yeah I get that…. I get the nostalgia and the reason why people are so in love with the round badge but keep it for the retro shirts etc.

Solihull moors have just changed theirs to a round badge to massive criticism. I think it was unexpected. Im really opposed to the round badge designs I have seen drawn up, people moan about identikit stadiums and Template kits. Yet we seem happy to go down a template badge route by the looks of it.

Robbed from Twitter… but perfect for me.

Couldn’t agree more…. Sadly I think it will.

Absolutely agree… I don’t understand the want to look like 5 other badges in the prem but with different colours. Personally I’d like to see a re vamp of the 57 shield badge. Or maybe something a little simple like spurs design. We pride our selves on our tradition and heritage…. traditionally we have had a shield.

Great news… I don’t understand the concern about there being a release clause tho. I have no doubt there is one and it’s there to protect us to make sure we get ridiculous money if he was to go.

Kappa are Gucci compared. I used to like the brand when Andy Murray was wearing and thought it looked quality. Haven’t been impressed since they started making football kits. Personally I have liked kappa.. but this is a downgrade.

I got married on 25th of sept 3pm. I feel that it was the kiss of death for Deano. Sorry everyone.