Jump to content

Increasing Club Revenue


hippo

Recommended Posts

4 minutes ago, villan-scott said:

Weren’t we rumoured to have agreed a deal with Castore a couple of months ago for the new kit, underwhelming at the time.

The kit supplier might have been agreed months ago, but the sponsor can be added at the relatively last minute.  Hopefully, Gerrard, Coutinho etc make us a few extra million in sponsorship.  Our Cazoo sponsorship value was dreadful, lower than what we were receiving a few years before we got relegated.

Link to comment
Share on other sites

I don't know how long it's been there but it was good to see the club open some outside bars on the corner of the north stand and trinity road. Finally a place you can mix and socialise while putting money into the club. Somehow they need to expand this to really maximise on pre game socialising. Having visiting the new spurs stadium, it's something they do better than anyone else.

Link to comment
Share on other sites

6 hours ago, NurembergVillan said:

It should be done by now, definitely.  Most brands will have started designing next season's kits about a year ago.  The lead times are enormous because of the approval process and the quantities involved.  If we're still with Fanatics and any new "brand" is simply a logo application as per a sponsor (and I believe that to be the case with Wolves/Castore this year) then it becomes easier.  Even then, that Wolves deal must've been prepped in advance because the designs are still Castore's template.

Very, very few brands have their own factories and even if they did the big challenge on a short lead-time would be capacity.  Say Villa sell 150k shirts per year - there aren't factories sitting around with a 150k hole in their production plan hoping someone will come along at the last minute to fill it.  Even if there were, depending on the size of the factory, that's not a quick job.

How long for the manufacture alone of 150k shirts?

It's amazing we don't see more palletgates.

Link to comment
Share on other sites

17 hours ago, fightoffyour said:

How long for the manufacture alone of 150k shirts?

It's amazing we don't see more palletgates.

Hard to say how long precisely as my experience is all the clubs in the mix and the overall lead time, so I'm not the right person to ask. A normal sized factory would need maybe 6 weeks or so to produce it, I'd think.

But then you've got to factor in the design work, the approval, the development process of prototypes to make sure the quality and fit are right, fabric purchase/dyeing/shipping, trims (e.g. collars, badges, sponsor logos, cuffs), then packing and shipping the final garments.  Plus normally 6 weeks on a boat from Asia. Air freight is an option, but there's a big hole in your profits if you start doing that.

You'll see quite a few Palletgates if you visit sites like Footy Headlines, but mostly around the bigger clubs.  The security around the IP of these things is serious business, as you can imagine.  I was sent the designs for what ended up being the Luke branded shirts in the November of the year before they shirts were launched.  I opted not to share it because it wasn't mine to share.

  • Like 1
  • Thanks 1
Link to comment
Share on other sites

2 minutes ago, nepal_villan said:

The amateurism of our website and social media leads me to believe we are a long way from maximizing our commercial revenues. 

You can add the error-strewn matchday programme too.  The drop in standards over the last 5/6 years has been shocking.  I think the editor worked for Swindon before us.

Link to comment
Share on other sites

35 minutes ago, Stephen_Evans said:

You can add the error-strewn matchday programme too.  The drop in standards over the last 5/6 years has been shocking.  I think the editor worked for Swindon before us.

I haven't bought a programme for years.  Why pay £4.50 for something in which most of the articles are already on the website.

Link to comment
Share on other sites

  • 1 month later...

Just to show how behind Villa are compared to the 'big 6' clubs... 

Man Utd have just cancelled their contract with one of their random side sponsors... Aeroflot was paying them £14m a year to be associated with Man Utd. 

That's more than our main shirt sponsor!

  • Like 2
  • Sad 1
Link to comment
Share on other sites

3 minutes ago, ender4 said:

Just to show how behind Villa are compared to the 'big 6' clubs... 

Man Utd have just cancelled their contract with one of their random side sponsors... Aeroflot was paying them £14m a year to be associated with Man Utd. 

That's more than our main shirt sponsor!

But Gerrard being here increases our commercial revenue by £80m - if you read the Gerrard thread !!!!!!!!

Link to comment
Share on other sites

×
×
  • Create New...
Â