Yeah it's hardly the pinnacle of Swedish music who participate in this annual travesty.
It's the same 6 or so people who write the songs every year, they are personal friends with the guy who runs the show, Christer Björkman. He has 100% control of the event ( both the Swedish and European) and if you are not a friend of his or some guy he want's to sleep with you will not get in.
In Sweden we have an ambling circus of these people who participate every or every other year and then goes around making up the numbers on various sing along TV-shows and by doing company gigs.
I loath them and the people who make it possible