hippo Posted November 9, 2018 Share Posted November 9, 2018 https://www.birminghammail.co.uk/sport/football/football-news/revealed-aston-villa-considering-re-15392562 Quote Aston Villa’s owners will consider a stadium rebrand in 2019 as they continue to plan for the future. A well-placed source has told BirminghamLive that the commercial opportunities at the club are under ‘constant negotiation’ - and that selling the naming rights to the famous old ground would not be ruled out. At this stage there are no immediate plans in place but majority owners Nassef Sawiris and Wes Edens have made it clear that improving Villa’s revenue streams remains a focus. Villa Park - the club’s home since 1897 - has never had a sponsorship partner. But earlier this year - and before the summer takeover - Villa rebranded their Bodymoor Heath training ground for the first time, signalling a change of approach. A five-year deal was struck with Recon, the conglomerate of ex-majority owner, Tony Xia, and brought in a total of £4million, BirminghamLive understands. It was Xia who first mentioned the possibility of renaming the stadium to include his Lotus Health Group firm back in 2016. The Chinese businessman, who is still a part of the set-up at Villa albeit with a continually-diminishing role, was to eventually backtrack on the idea, though, after discussions with the board. It’s understood that if Villa were to go ahead with the idea, they would keep the current name in the title. Rivals Birmingham City followed a similar approach when they renamed their home the St Andrew’s Trillion Trophy Stadium earlier this year. As part of a behind-the-scenes drive, Villa will also look to attract new partners next year to further increase revenue streams. CEO Christian Purslow had incredible success in this area at his former club, Chelsea, helping bring in sponsorship deals worth well over the £1bn mark - signing or renewing contracts with Nike, Yokohama, Hublot, Delta, Carabao, Beats, Hotel Tonight and Wipro. The worry of meeting Financial Fair Play regulations remains a genuine issue, though, despite the club insisting it is under control. Winning promotion this season would solve the problems although another season in the Championship will be damaging. Villa are currently in 14th place after winning just five of their opening 16 games this season and tomorrow they take on Derby County in the start of what will be a defining period for Dean Smith’s troops. The Rams had FFP concerns of their own last season but sold top goalscorer Matej Vydra to Burnley over the summer to help balance the books. Villa’s administration fears in June and July were quickly eased with the takeover and they have since steadied the ship. But after seeing the EFL make an example out of Blues, who are currently operating under stringent transfer restrictions and face the threat of a points deduction following their alleged breaches, other clubs, including Villa, are becoming more aware of the crackdown. 1 Link to comment Share on other sites More sharing options...
villa89 Posted November 9, 2018 Share Posted November 9, 2018 Doesn't bother me if it helps balance the books. One issue is that I assume the efl won't let us have an overvalued stadium sponsorship deal like PSG and man city have. Link to comment Share on other sites More sharing options...
PieFacE Posted November 9, 2018 VT Supporter Share Posted November 9, 2018 (edited) Not going up the past 2 years has made this inevitable really. We had a great opportunity and completely ballsed it up. This doesn't bother me at all, will always be Villa Park. Unfortunately, for however good FFP is, it forces clubs to do this and lose part of their identity. Go FFP. Edited November 9, 2018 by PieFacE Link to comment Share on other sites More sharing options...
Popular Post chrisp65 Posted November 9, 2018 Popular Post Share Posted November 9, 2018 please don't let it be gambling related 6 2 Link to comment Share on other sites More sharing options...
sne Posted November 9, 2018 Share Posted November 9, 2018 Garden of Edens it is them. 4 Link to comment Share on other sites More sharing options...
Davkaus Posted November 9, 2018 Share Posted November 9, 2018 7 minutes ago, chrisp65 said: please don't let it be gambling related Indeed. Bad enough having grubby gambling company logos plastered all over the stadium and our shirts as it is. Our current sponsorship was only for this season wasn't it? We wouldn't be getting a rival company sponsoring the name while having Unibet/32red on the shirt, but I guess someone might try and take the lot next season. 2 Link to comment Share on other sites More sharing options...
Dr_Pangloss Posted November 9, 2018 Share Posted November 9, 2018 A gambling company would be a really dumb bet, restrictions are being put in on gambling advertising/ sponsorship and the mood is very much that this will only tighten. Moreover, I'd imagine a Labour government would take steps to ban it entirely, and it's hardly beyond the realms of possibility that will we have a Labour government at some point in the next two years, can't see May holding on until 2022. 1 Link to comment Share on other sites More sharing options...
Demitri_C Posted November 9, 2018 Share Posted November 9, 2018 Cadburys Park Link to comment Share on other sites More sharing options...
Davkaus Posted November 9, 2018 Share Posted November 9, 2018 2 minutes ago, Dr_Pangloss said: A gambling company would be a really dumb bet, restrictions are being put in on gambling advertising/ sponsorship and the mood is very much that this will only tighten. Moreover, I'd imagine a Labour government would take steps to ban it entirely, and it's hardly beyond the realms of possibility that will we have a Labour government at some point in the next two years, can't see May holding on until 2022. I'd be against more gambling sponsors, but I don't think this is a reason not to do it. Even if there were to be a complete ban on gambling advertisements/sponsorships, I think it's quite unlikely to be one that forces an end to contractually agreed fixed term sponsorships, it'd almost certainly just prohibit new agreements being made. Link to comment Share on other sites More sharing options...
Popular Post bannedfromHandV Posted November 9, 2018 Popular Post Share Posted November 9, 2018 The Adidas Villa Park I could live with that....but then, I could probably live with anything because no matter who sponsors it I'll never call it anything but Villa Park. 5 Link to comment Share on other sites More sharing options...
hippo Posted November 9, 2018 Author Share Posted November 9, 2018 Depends how its done and who the sponsor is and how much we get - some like Bet365 park for £10m over 10 years would be the worst of all worlds - I know its in the past now but something like Xia's "Lotus Villa park" would be ok. Personally if we are struggling with FFP I think we should sell Micah Richards's Kidneys ! Link to comment Share on other sites More sharing options...
hippo Posted November 9, 2018 Author Share Posted November 9, 2018 Or those Christmas saving people 'Park' - then it would be " Park Park " ! Link to comment Share on other sites More sharing options...
Popular Post Rob182 Posted November 9, 2018 Popular Post Share Posted November 9, 2018 Gambling companies don't bother me. It now goes hand-in-hand with football, whether you like it or not, so it's bound to be plastered everywhere you look. Obviously if the laws changed then we'll have to abide. Is there some sort of Cilla Black foundation? We could be Cilla Park. How about Polyfilla? Polyfilla Park. Or maybe the soured milk cheese 'Quark', and we could have Villa Quark. You get the idea. 1 5 Link to comment Share on other sites More sharing options...
tonyh29 Posted November 9, 2018 Share Posted November 9, 2018 (edited) Hope its a gambling company The Ladbrokes-Coral Group Plc (owned by GVC Holdings) Park , trips off the tongue nicely Edited November 9, 2018 by tonyh29 1 Link to comment Share on other sites More sharing options...
Popular Post Mark Albrighton Posted November 9, 2018 VT Supporter Popular Post Share Posted November 9, 2018 Not feeling enthusiastic about this, for me it’s another step towards disillusionment from the game. 9 Link to comment Share on other sites More sharing options...
sharkyvilla Posted November 9, 2018 Share Posted November 9, 2018 1 hour ago, Rob182 said: Gambling companies don't bother me. It now goes hand-in-hand with football, whether you like it or not, so it's bound to be plastered everywhere you look. Obviously if the laws changed then we'll have to abide. Is there some sort of Cilla Black foundation? We could be Cilla Park. How about Polyfilla? Polyfilla Park. Or maybe the soured milk cheese 'Quark', and we could have Villa Quark. You get the idea. Godzilla Park would be cool. Could even have the ground as part of a theme park or something. 1 Link to comment Share on other sites More sharing options...
Junxs Posted November 9, 2018 Share Posted November 9, 2018 Unfortunately you have to move with the times or be left behind On the plus side at least with the history of the stadium we should be able to get better deals than what are competitors get. 1 Link to comment Share on other sites More sharing options...
maqroll Posted November 9, 2018 Share Posted November 9, 2018 Cool Ranch Doritos Park Link to comment Share on other sites More sharing options...
rodders0223 Posted November 9, 2018 Share Posted November 9, 2018 You can call it Primark Park for all I care. Get that turnover up. 2 1 Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted November 9, 2018 Share Posted November 9, 2018 (edited) 4 minutes ago, rodders0223 said: You can call it Primark Park for all I care. Get that turnover up. Agree. Whatever it takes do it. It will always be Villa park to us. edit: As long as it’s nothing to do with one of Tony Xia’s BS companies. The sooner he is no longer involved with the club the better. Edited November 9, 2018 by Vive_La_Villa Link to comment Share on other sites More sharing options...
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