rbcuk Posted April 20, 2018 Share Posted April 20, 2018 Hope it ain’t true about this collaboration with Luke1977 and a manufacturer, his clothes are fucking awful Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted April 20, 2018 Share Posted April 20, 2018 (edited) Who's Luke1977? edit: just googled it.thought it was a person on twitter. Edited April 20, 2018 by Vive_La_Villa 1 Link to comment Share on other sites More sharing options...
avfc1982 Posted April 20, 2018 Share Posted April 20, 2018 2 hours ago, rbcuk said: Hope it ain’t true about this collaboration with Luke1977 and a manufacturer, his clothes are fucking awful Well you’re gonna be disappointed then because the Luke thing is very true. 1 Link to comment Share on other sites More sharing options...
Tayls Posted April 20, 2018 Share Posted April 20, 2018 (edited) Might as well have just Gabby’s clothing brand. Could have got a small discount. Missed a trick there.... Edited April 21, 2018 by Tayls Link to comment Share on other sites More sharing options...
spiezels Posted April 21, 2018 Share Posted April 21, 2018 23 hours ago, Vive_La_Villa said: Who's Luke1977? edit: just googled it.thought it was a person on twitter. The owner Luke is a brummie lad, Villa fan too. Sure Ian Taylor and Dublin wear his gear. 1 Link to comment Share on other sites More sharing options...
ferguson1 Posted April 22, 2018 Share Posted April 22, 2018 Went to the club shop this afternoon and bought the full away strip for my daughter. £12 for the full strip, which I thought was pretty decent. She's just started doing football training on a Saturday morning with her older brother and bloody loves it. Anyway, whilst there I spoke with a manager and she said the new kit supplier is known and will be announced within the next 2/3 weeks. I said is it "Luke" and she laughed and said "don't believe everything you hear on twitter". I couldn't tell if she was covering or not? If the wife hadn't of been with me i may have been able to apply some Ferguson charm, but i was on the leash unfortunately. 3 Link to comment Share on other sites More sharing options...
omariqy Posted April 23, 2018 Share Posted April 23, 2018 Murmurs circling around last night seemed to confirm the rumours. Link to comment Share on other sites More sharing options...
avfc1982 Posted April 23, 2018 Share Posted April 23, 2018 The Luke thing will be announced today. Link to comment Share on other sites More sharing options...
ismail-villa Posted April 23, 2018 Share Posted April 23, 2018 14 hours ago, ferguson1 said: Went to the club shop this afternoon and bought the full away strip for my daughter. £12 for the full strip, which I thought was pretty decent. She's just started doing football training on a Saturday morning with her older brother and bloody loves it. Anyway, whilst there I spoke with a manager and she said the new kit supplier is known and will be announced within the next 2/3 weeks. I said is it "Luke" and she laughed and said "don't believe everything you hear on twitter". I couldn't tell if she was covering or not? If the wife hadn't of been with me i may have been able to apply some Ferguson charm, but i was on the leash unfortunately. How much were the adult shirts? Thinking of getting the away before they get rid later on. Link to comment Share on other sites More sharing options...
Mark Albrighton Posted April 23, 2018 VT Supporter Share Posted April 23, 2018 (edited) Luke 1977 confirmed. edit along with Fanatics Edited April 23, 2018 by Shropshire Lad Link to comment Share on other sites More sharing options...
a m ole Posted April 23, 2018 Author Share Posted April 23, 2018 LOL LADSLADSLADS Link to comment Share on other sites More sharing options...
alreadyexists Posted April 23, 2018 VT Supporter Share Posted April 23, 2018 Who or what is Luke 1977!? I’ve never heard of it as a brand... oh well, if it brings in the cash who cares? Link to comment Share on other sites More sharing options...
NurembergVillan Posted April 23, 2018 Moderator Share Posted April 23, 2018 Link to comment Share on other sites More sharing options...
NurembergVillan Posted April 23, 2018 Moderator Share Posted April 23, 2018 Quote Aston Villa Football Club is proud to announce an innovative new technical kit partnership with Fanatics, a global leader in performance sport garments and premium menswear brand LUKE 1977. The ground-breaking partnership dispenses with convention and allows the club to provide a better experience for the fans. It also confirms Aston Villa as the first English team to adopt a three-party agreement with a preeminent manufacturer of sporting apparel and a leading UK fashion brand that holds Birmingham at its heart. The arrangement sees Fanatics extend its successful relationship with the club, by becoming the official kit manufacturer while continuing to deliver its multi-channel retail capability to the club, including management of the Villa Park store. Fanatics’ internationally recognised manufacturing profile will ensure that the quality of the kit remains best in class and the retail offering Villa provide will continue to exceed the expectations and needs of its fans. With Fanatics' technical expertise on board, the partnership expands and enhances Villa’s retail offering to its vast, global fanbase. The club’s merchandise will continue to be showcased in the Villa Park store and on-line. LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA. The brand, headed up by Birmingham bred Aston Villa fanatic Luke Roper, will maintain the quality and heritage of a kit that has played such an iconic, significant role in the Creative Director's life. This partnership has allowed Aston Villa to provide fans with a kit that has resonance with its Birmingham roots and ultimately develops its engagement with the local community. Known for its market leading technical tailoring and unique sport’s utility designs, LUKE 1977 worked collaboratively with Villa and Fanatics on the design element of the club’s 2018/19 kit. The design benefits from the input of lifelong Villa fan Luke Roper, who understands the history of the shirt, and the technical prowess of Fanatics. As both retail partner and kit manufacturer, Fanatics will operate a full vertical-manufacturing model, meaning the new kit, bearing the LUKE 1977 brand logo, will be managed by a single company from production to point-of-sale. This means fan merchandise enjoys faster speed-to-market in an increasingly on-demand world. Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership. Traditional routes often leave the club lacking an element of creative input, we wanted to take back control of the look and feel of the strip for our fans. We believe this partnership will further allow us to engage with the fans to a much greater extent than previously experienced with manufacturing partners. As a club we are determined to lead the industry in every way that benefits our fans. We continually innovate off the field, providing the very best fan experience we can.Luke Organ “The deal with LUKE 1977 and Fanatics represents a true partnership. All parties work collaboratively to deliver the very best product for our fans. Extending our prosperous relationship with Fanatics can only benefit the Villa faithful and working with LUKE 1977, headed by lifelong Villa fan Luke Roper, is indicative of our commitment to the Aston Villa fanbase. “As a club we are determined to lead the industry in every way that benefits our fans. We continually innovate off the field, providing the very best fan experience we can.” Commenting on the announcement, LUKE 1977’s Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits. I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.” Fanatics International Managing Director, Ed Boardman said: “As an existing partner, we recognise the passionate fan base that Villa has and we’re delighted to add our manufacturing expertise to this new and exciting partnership. The design process was led by our Product Development team and overall, the new arrangement reflects a unique manufacturing model that offers collaborative opportunities for fashion-led brands such as Luke to enter this previously inaccessible sport.” https://www.avfc.co.uk/News/2018/04/23/aston-villa-new-technical-kit-partnership-announced Link to comment Share on other sites More sharing options...
omariqy Posted April 23, 2018 Share Posted April 23, 2018 Afflilates of Fanatics are companies like Adidas and Nike so I reckon the Nike thing will be true. Link to comment Share on other sites More sharing options...
alreadyexists Posted April 23, 2018 VT Supporter Share Posted April 23, 2018 Cool, Fanatics are affiliated with NFL, NHL, NBA and the MLB... that’s pretty good. Exciting opportunity for them and us. Link to comment Share on other sites More sharing options...
Chap of Steel Posted April 23, 2018 Share Posted April 23, 2018 Pretty cool news I reckon. At least they've tried something different. The local link is nice too. Link to comment Share on other sites More sharing options...
dn1982 Posted April 23, 2018 Share Posted April 23, 2018 7 minutes ago, omariqy said: Afflilates of Fanatics are companies like Adidas and Nike so I reckon the Nike thing will be true. But wasn’t that made by Nike designed by Luke? Are Fanatics going to have their symbol on our shirt as the manufacturer? Don’t think they’re the manufacturer of any at the minute? I hope we don’t hang around unveiling the new kit now then. Link to comment Share on other sites More sharing options...
deeps Posted April 23, 2018 Share Posted April 23, 2018 How long is the deal? Not a fan of this myself. Seems a bit tacky. Macron MK 2 Link to comment Share on other sites More sharing options...
Don_Simon Posted April 23, 2018 Share Posted April 23, 2018 This sounds like an innovative idea! Well done Villa. Also, have Recon been confirmed as our shirt sponsor for next season? 1 Link to comment Share on other sites More sharing options...
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