abdomlahor Posted June 22, 2023 Share Posted June 22, 2023 Important to note, the plan was absolutely to incorporate this new badge on digital media. If you remember during the voting process, they provided reference to how both options looked on both the social media accounts and in the official premier league highlights package. So something’s changed since then. 4 Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted June 22, 2023 Share Posted June 22, 2023 12 minutes ago, Spoony said: Tbf, there isn’t much going on at a football club. Branding and the kit is actually a massive chunk of it. And they’ve totally **** it. If I couldn’t have that basic attention to detail in my job I’d be fired immediately. They just don’t seem to care. Ruins the positive vibe around the club and is completely unprofessional. Don’t see any other top clubs doing this sort of thing. I was talking more about the little lion on the back of the shirt. But as for the 2 badges. someone clearly isn’t happy with the new one so it’s pointless spending unnecessary money on changing it everywhere just for one season. We will have a new badge everywhere ready for 24/25 season and it will be everywhere for a very long time. All this 2 badge nonsense will be forgotten when the season kicks off. Link to comment Share on other sites More sharing options...
Demitri_C Posted June 22, 2023 Author Share Posted June 22, 2023 What a hot mess Link to comment Share on other sites More sharing options...
villa89 Posted June 22, 2023 Share Posted June 22, 2023 19 minutes ago, abdomlahor said: So something’s changed since then. Heck is in and he wants something different so he's trying to unwind the old plan. Link to comment Share on other sites More sharing options...
omariqy Posted June 22, 2023 Share Posted June 22, 2023 Heck will go for something more modern akin to what Juventus did 2 Link to comment Share on other sites More sharing options...
The Fun Factory Posted June 22, 2023 Share Posted June 22, 2023 3 minutes ago, omariqy said: Heck will go for something more modern akin to what Juventus did What in paying no tax? 1 Link to comment Share on other sites More sharing options...
Made In Aston Posted June 22, 2023 Share Posted June 22, 2023 (edited) 52 minutes ago, villa89 said: Old lion on the back, new one on the front. Farcical. We are looking to the future, but looking back incase anyone tries to jump us. Got all bases covered! Edited June 22, 2023 by Made In Aston Link to comment Share on other sites More sharing options...
VILLAMARV Posted June 22, 2023 Share Posted June 22, 2023 Moniter this AVFC The old badge is £^$^"ing shite. Always has been always will be. You have pissed me off now, and I was having a lovely day even though I finished work 2 hours later than planned, but spirits high - the new shirt will be waiting for my perusal when I get home. Now I find out some corporate speak for $%^& you Villamarv. Sort it the **** out and get rid of that yellow cartoonish lion on that blue background. No money from me until the old one is gone. I've been looking forward to new merch for months. Worst of both worlds this. Those like me that like the new badge you just flipped us the bird. Those that don't like it still don't. You just made most of us unhappy WTAF? 2 1 Link to comment Share on other sites More sharing options...
abdomlahor Posted June 22, 2023 Share Posted June 22, 2023 42 minutes ago, villa89 said: Heck is in and he wants something different so he's trying to unwind the old plan. That’s my guess as well. Link to comment Share on other sites More sharing options...
VILLAMARV Posted June 22, 2023 Share Posted June 22, 2023 6 hours ago, nepal_villan said: Guessing it’s a Heck decision. Only other theory is maybe they got a trademark complaint from Chelsea or something and agreed to change it next season. I welcome the news as I always wanted something more bold. look at your avatar FFS. Chelsea don't own round badges. WTAF are you talking about? Link to comment Share on other sites More sharing options...
Captain_Townsend Posted June 22, 2023 Share Posted June 22, 2023 8 minutes ago, VILLAMARV said: Moniter this AVFC The old badge is £^$^"ing shite. Always has been always will be. You have pissed me off now, and I was having a lovely day even though I finished work 2 hours later than planned, but spirits high - the new shirt will be waiting for my perusal when I get home. Now I find out some corporate speak for $%^& you Villamarv. Sort it the **** out and get rid of that yellow cartoonish lion on that blue background. No money from me until the old one is gone. I've been looking forward to new merch for months. Worst of both worlds this. Those like me that like the new badge you just flipped us the bird. Those that don't like it still don't. You just made most of us unhappy WTAF? Well said, bravo. Agree with every word Link to comment Share on other sites More sharing options...
Mic09 Posted June 22, 2023 Share Posted June 22, 2023 1 hour ago, abdomlahor said: Important to note, the plan was absolutely to incorporate this new badge on digital media. If you remember during the voting process, they provided reference to how both options looked on both the social media accounts and in the official premier league highlights package. So something’s changed since then. The whole vote was about "brand identity". And that was the driver behind it - what the image of Aston Villa is. The club made a joke of it. Link to comment Share on other sites More sharing options...
Xela Posted June 22, 2023 Share Posted June 22, 2023 4 hours ago, KMitch said: A matchday carpark steward? Not at all... The President of Business Operations? Absolutely. When he leaves in 2-3 years? Someone else comes in and changes it again. Amateur hour IMO. We're not an American franchise team. It shouldn't be changing this regularly. 2 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted June 22, 2023 Share Posted June 22, 2023 I honestly think the badge we ended up with is the best badge we have ever had. I am so disappointed with the mixed messaging today. Link to comment Share on other sites More sharing options...
MotoMkali Posted June 22, 2023 Share Posted June 22, 2023 7 minutes ago, Xela said: When he leaves in 2-3 years? Someone else comes in and changes it again. Amateur hour IMO. We're not an American franchise team. It shouldn't be changing this regularly. They don't change their badges that often. Our badge imo looks too much like an American badge. Shouldn't have done a circular badge. Link to comment Share on other sites More sharing options...
VILLAMARV Posted June 22, 2023 Share Posted June 22, 2023 5 hours ago, KMitch said: Look at the new badge compared with the rest of the Prem. It doesn't pop like the other recent redesigns (Brentford, Man City, Spurs, etc.) and of all the circle badges, we're the most muted. Not really something that can be iconic to a global brand. It makes sense to see us do everything over again, as painful as it'll be. I genuimely think it's the best of the bunch. Link to comment Share on other sites More sharing options...
thefeet1980 Posted June 22, 2023 Share Posted June 22, 2023 I love the new badge. I also think the club could have built a brand around it. It’s frustrating that the new team seemingly don’t agree. I’d prefer it if they could communicate this if it’s the case, but recognise there may be complicating factors. Resolving my frustration will rely on whatever they come up with next being better the current badge (tall order from my perspective). 3 Link to comment Share on other sites More sharing options...
Chindie Posted June 22, 2023 VT Supporter Share Posted June 22, 2023 I've never been completely over the moon with the new badge, so I can understand a new regime looking at it and thinking 'that needs to be better'. It has the classic designed by committee look where there's nothing really truly bad about it but nothing amazing either, and the distinct feeling it's a bit of a fudge. You put it in with other clubs (globally) and it disappears, looks a little old and dull and nothing grabs you about it. I can't imagine the design team behind it are that proud of it. This announcement though is farcical. 2 Link to comment Share on other sites More sharing options...
deeps Posted June 22, 2023 Share Posted June 22, 2023 The handling has been shocking. The fact they are thinking of waiting till next season for a full rebrand following CP’s exit, not so much. Work on VP, BMH etc. I get, but I think it should be the badge on the PL, Sky Sports, BT/TNT etc Reminds me of that season Everton had a new badge, then went back and redesigned the old with a sprinkle of new and moved on from there the following season. Link to comment Share on other sites More sharing options...
Spoony Posted June 22, 2023 Share Posted June 22, 2023 They really need to come out and tell us what’s going on. If the answer is “the new CEO hates it, thinks it’s shite and wants to try again but it was too late for the kit so we kind of **** it” then I wouldn’t mind. This two badges with barely any explanation is madness though and really truly deeply embarrassing. Going to confuse the **** out of everyone all season and we will be a laughing stock (and deservedly so) for being so incompetent. Was hoping we’d left all this behind in the Lerner era. 1 Link to comment Share on other sites More sharing options...
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