ender4 Posted April 22 Share Posted April 22 1 minute ago, thabucks said: It’s not Heck’s badge it’s NSWE … If they were suitably blown away by the round badge do you think they’d let it be changed a year afterwards ? Why is it the Lerner badge and not Paul Faulkner’s. Yes Heck would’ve been behind it but ultimately it is Nas & Wes’s badge as it will define their ownership in terms of badges. Or is it cause a lot don’t seem to like Heck they get away from being associated with it ? Because we know that NWSE trust their CEO's to get on with the job and don't micro-manage on details. They accepted Purslow's badge, they will accept Heck's reasoning to change the badge and will accept his new badge, and they will accept the new future CEO's badge when that happens in the future. 1 Link to comment Share on other sites More sharing options...
Jas10 Posted April 22 Share Posted April 22 7 minutes ago, sne said: Lion based on van de Ven? People won't be happy about us copying yet another London club. 1 Link to comment Share on other sites More sharing options...
HKP90 Posted April 22 VT Supporter Share Posted April 22 2 minutes ago, mrchnry said: It's obvious that they'll launch it as soon as we either win ECL or qualify for champions league because if we complain it will make the fans look like they're never satisfied. Pure gaslighting To be fair that will work. I'm pretty sure I won't give two shits if we achieve either of those things. If we get both I won't give 4 shits (22 shits) 1 1 Link to comment Share on other sites More sharing options...
Popular Post Stephen_Evans Posted April 22 Popular Post Share Posted April 22 35 minutes ago, imavillan said: as previous posters have mentioned about the official Villa site and the kaizen one having the different badges i've taken a screen shot and here they are. Lerner one wins, which is an achievement! 4 1 Link to comment Share on other sites More sharing options...
sharkyvilla Posted April 22 Share Posted April 22 I still think on the shirt it will be the detailed gold lion, which is slightly more palatable. Link to comment Share on other sites More sharing options...
Popular Post villa82 Posted April 22 Popular Post Share Posted April 22 They have changed it now https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/ 7 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted April 22 Share Posted April 22 1 minute ago, sharkyvilla said: I still think on the shirt it will be the detailed gold lion, which is slightly more palatable. But surely the point about branding is it needs to be consistent? As things stand there are 3 logos (the one with prepared, the one without prepared, and the round one) that do the rounds for representing us. If we are going with the new One leaked they need to be consistent in how they represent it, it can't be 'well it looks like clip art everywhere but looks more detailed on the shirt'. Link to comment Share on other sites More sharing options...
est1874 Posted April 22 Share Posted April 22 3 minutes ago, villa82 said: They have changed it now https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/ Lol. What a mess! Link to comment Share on other sites More sharing options...
est1874 Posted April 22 Share Posted April 22 23 minutes ago, HKP90 said: We are supporters. We don't change any situation by doing anything. Why post anything at all by that criterion? It's not that deep mate. Try to have a bit of fun with things sometimes. In the grander scheme of things, this is small change. I'll leave it there Link to comment Share on other sites More sharing options...
villan-scott Posted April 22 VT Supporter Share Posted April 22 At this rate I’ll be happy with a rusty sheriffs badge as our new badge. The state of the comms around this rebrand is shocking. 2 1 Link to comment Share on other sites More sharing options...
Popular Post HKP90 Posted April 22 VT Supporter Popular Post Share Posted April 22 Just now, villan-scott said: At this rate I’ll be happy with a rusty sheriffs badge as our new badge. The state of the comms around this rebrand is shocking. How about a rusty starfish? 1 4 Link to comment Share on other sites More sharing options...
Popular Post VillaJay Posted April 22 Popular Post Share Posted April 22 First time seeing the new badge, I work in branding and don't usually get too worked up about visual identities as there is hopefully usually some thought process or political aspect to the reasoning behind it, but must say that looks like a very USA centric sports logo and doesn't fit the Villa at all. The drop shadow doesn't work either. Less is more, really poor logo. 6 Link to comment Share on other sites More sharing options...
fightoffyour Posted April 22 Author VT Supporter Share Posted April 22 (edited) 2 minutes ago, VillaJay said: First time seeing the new badge, I work in branding and don't usually get too worked up about visual identities as there is hopefully usually some thought process or political aspect to the reasoning behind it, but must say that looks like a very USA centric sports logo and doesn't fit the Villa at all. The drop shadow doesn't work either. Less is more, really poor logo. I'd rather have your avatar as our badge than the Heck thing Edited April 22 by fightoffyour 1 2 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted April 22 Share Posted April 22 (edited) Had any other club rebrand3d as often as we have since, for example, the 1980s? I know Arsenal did about 15 years ago. Chelsea did in ahout 2004, Liverpool did in 1992...but to me we have changed far, far too often. Edited April 22 by Captain_Townsend Link to comment Share on other sites More sharing options...
Popular Post Teale's 'tache Posted April 22 Popular Post Share Posted April 22 8 minutes ago, Captain_Townsend said: Had any other club rebrand3d as often as we have since, for example, the 1980s? I know Arsenal did about 15 years ago. Chelsea did in ahout 2004, Liverpool did in 1992...but to me we have changed far, far too often. Plenty of clubs change their crest, probably more often than you think, usually though, it's just tweaks or refinements that a lot of people, especially those not associated with the club don't notice. As a case in point, the refinements made to the original Lerner design were barely noticed by the wider football community, indeed some places still use the original design with no idea it was updated ages ago. It's easy to say 'let's just stick with something', but you have to have something worth sticking to first. The clubs that don't change are those that have solid designs. Our problem is we've never really had a design worth keeping, and so we keep changing and will continue to do so until we bite the bullet and create a genuinely good design. How possible that is with the amount of fan consultation demanded is another matter of course. 7 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted April 22 Share Posted April 22 Thanks man. I do get that. Personally I think the 1957 logo is classic and something along those lines should always have been the quintessential Villa logo! 2 Link to comment Share on other sites More sharing options...
Stephen_Evans Posted April 22 Share Posted April 22 Funny that Heck was apparently keen to “monitor reaction” to the round badge (the official line at least) but not so keen to monitor reaction to his Key Stage 3 art project. 2 2 Link to comment Share on other sites More sharing options...
maqroll Posted April 22 Share Posted April 22 All that fuss and embarrassment only to end up with a flat, milquetoast, back-to-square-one, Lerner-style badge. Unless Betano jumped the gun and used what they wrongly think is the new badge? Link to comment Share on other sites More sharing options...
sidcow Posted April 22 VT Supporter Share Posted April 22 1 hour ago, mrchnry said: It's obvious that they'll launch it as soon as we either win ECL or qualify for champions league because if we complain it will make the fans look like they're never satisfied. Pure gaslighting God no. Please no. Not that bloody gas light badge again. Link to comment Share on other sites More sharing options...
Keyblade Posted April 22 Share Posted April 22 1 hour ago, Stephen_Evans said: Lerner one wins, which is an achievement! It's actually from the Xia era which is even funnier Link to comment Share on other sites More sharing options...
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