OutByEaster? Posted March 18 Moderator Share Posted March 18 39 minutes ago, Rich192 said: Why is everyone so convinced that we’re getting out of the BK8 deal two years early? Unlike with Castore, there’s no breach of contract/performance issue, so why the confidence? I think for a couple of reasons - firstly the value of our shirt front has risen substantially and will rise substantially again if we're in the Champions league next season, that means that a new deal would be enough for us to pay out BK8 and still make more money, if the figures are right, it becomes a big possibility. And secondly because it's not entirely clear what's happening with the illegal Chinese gambling market and the slightly shady legality of advertising for it in the UK, and because the head of Suncity and presumed owner of TGP Group who own the BK8 brand (and pretty much all the other Premier league gambling brands) has been jailed for eighteen years on racketeering charges, the future of BK8 is a little unclear. It's by no means certain that we will change shirt sponsors in the summer, but I wouldn't bet against it. 3 Link to comment Share on other sites More sharing options...
479Villan Posted March 18 Share Posted March 18 11 minutes ago, OutByEaster? said: I think for a couple of reasons - firstly the value of our shirt front has risen substantially and will rise substantially again if we're in the Champions league next season, that means that a new deal would be enough for us to pay out BK8 and still make more money, if the figures are right, it becomes a big possibility. And secondly because it's not entirely clear what's happening with the illegal Chinese gambling market and the slightly shady legality of advertising for it in the UK, and because the head of Suncity and presumed owner of TGP Group who own the BK8 brand (and pretty much all the other Premier league gambling brands) has been jailed for eighteen years on racketeering charges, the future of BK8 is a little unclear. It's by no means certain that we will change shirt sponsors in the summer, but I wouldn't bet against it. Does BK8 have any action on that bet? 1 1 Link to comment Share on other sites More sharing options...
PeterSw Posted March 18 Share Posted March 18 And add in the fact that we have been unable to have the sponsor on the shirt for a few of the European games. A change would make sense all around. Could even ask any potential new sponsor to supplement the termination cost of BK8 is one is needed 3 Link to comment Share on other sites More sharing options...
OutByEaster? Posted March 18 Moderator Share Posted March 18 5 minutes ago, 479Villan said: Does BK8 have any action on that bet? Believe to or not, but you can't place a bet with BK8 in the UK! Link to comment Share on other sites More sharing options...
Czarnikjak Posted March 18 Share Posted March 18 26 minutes ago, OutByEaster? said: I think for a couple of reasons - firstly the value of our shirt front has risen substantially and will rise substantially again if we're in the Champions league next season, that means that a new deal would be enough for us to pay out BK8 and still make more money, if the figures are right, it becomes a big possibility. And secondly because it's not entirely clear what's happening with the illegal Chinese gambling market and the slightly shady legality of advertising for it in the UK, and because the head of Suncity and presumed owner of TGP Group who own the BK8 brand (and pretty much all the other Premier league gambling brands) has been jailed for eighteen years on racketeering charges, the future of BK8 is a little unclear. It's by no means certain that we will change shirt sponsors in the summer, but I wouldn't bet against it. Most contracts have clauses where the value goes up if you qualify for relevant European competitions. So BK8 would need to pay more if we are in the champions league. If we didn't put clauses like that we are ran by idiots (I don't think we are). 3 Link to comment Share on other sites More sharing options...
OutByEaster? Posted March 18 Moderator Share Posted March 18 4 hours ago, Czarnikjak said: Most contracts have clauses where the value goes up if you qualify for relevant European competitions. So BK8 would need to pay more if we are in the champions league. If we didn't put clauses like that we are ran by idiots (I don't think we are). I do wonder if that would suit BK8 though - unlike most sponsors of Premier league shirts, they don't look for the 'prestige' element of shirt sponsorship, that thing that says 'this must be a proper company, they sponsor a Premier league shirt' they're not interested in the brand association thing - they just need visibility. Essentially for them, a Premier league shirt is a billboard that can be seen in the country where their customers live and they're not legally allowed to advertise - which shirt they're on isn't hugely important to them. They sponsor in various forms and under various names about a dozen Premier league teams and I think in a case where a shirt becomes very expensive, they'd simply find a cheaper one - I wouldn't be surprised if they'd simply move BK8 to one of the promoted sides or one lower down the table and save themselves some cash. 1 Link to comment Share on other sites More sharing options...
allani Posted March 18 Share Posted March 18 (edited) 5 hours ago, OutByEaster? said: I think for a couple of reasons - firstly the value of our shirt front has risen substantially and will rise substantially again if we're in the Champions league next season, that means that a new deal would be enough for us to pay out BK8 and still make more money, if the figures are right, it becomes a big possibility. And secondly because it's not entirely clear what's happening with the illegal Chinese gambling market and the slightly shady legality of advertising for it in the UK, and because the head of Suncity and presumed owner of TGP Group who own the BK8 brand (and pretty much all the other Premier league gambling brands) has been jailed for eighteen years on racketeering charges, the future of BK8 is a little unclear. It's by no means certain that we will change shirt sponsors in the summer, but I wouldn't bet against it. To add to this - I think we also need to factor in the fact that we're effectively now part-owned by Comcast. They are going to have access to a lot more companies (either those that they directly own or those that they have existing relationships with in the sports marketing / media world) that can justify the size of sponsorship that will get us closer to the numbers that our rivals are getting. They'll have existing deals in the US that they can use to prove market value - as well as using the numbers from other teams in the top 7 or 8 of the PL (and hopefully in the CL). For example (and I'm not sure that this would be allowed due to potential conflict of interest) Sky being a front of shirt sponsor would easily be able to justify trebling or quadrupling what BK8 are currently paying. If you look at how much they spend on football in the UK and in Europe any sponsorship deal with us would be minute in comparison to the overall total. So it would be incredibly difficult for anyone to say that they were not paying a fair market price if the deal was significantly higher than our current BK8 deal. And of course theoretically a part of any such sponsorship would effectively be "free" as far as Comcast is considered because they'd be partly sponsoring their own investment (which would also grow in value as I suspect the "value" of Villa as a business entity will increase if we have a big front of shirt sponsor with a long-term lucrative deal. If Sky is disallowed due to a conflict of interest then there are multiple other Comcast companies / subsidiaries / existing partners / clients that would still retain a pretty strong justification for a large investment in the European market. Edited March 18 by allani Link to comment Share on other sites More sharing options...
thabucks Posted March 18 Share Posted March 18 I wonder if one of the larger new Chinese electric car brands might want to gain international exposure by sponsoring a team ? BYD, NIO or Lynk & Co all have acceptable logos and big plans 1 Link to comment Share on other sites More sharing options...
allani Posted March 18 Share Posted March 18 5 hours ago, Czarnikjak said: Most contracts have clauses where the value goes up if you qualify for relevant European competitions. So BK8 would need to pay more if we are in the champions league. If we didn't put clauses like that we are ran by idiots (I don't think we are). I think we might have been a bit "blinkered" by the fact that BK8 reputedly offered double what anyone else did - so I think I would be surprised if these kind of clauses were added (especially as we knew that the deal was constrained to a set timeframe due to the forthcoming ban). Link to comment Share on other sites More sharing options...
Nigel Posted March 18 VT Supporter Share Posted March 18 5 hours ago, OutByEaster? said: It's by no means certain that we will change shirt sponsors in the summer, but I wouldn't bet against it. 1 Link to comment Share on other sites More sharing options...
wishywashy Posted March 21 Share Posted March 21 (edited) Quote Aston Villa have sealed the biggest shirt front sponsorship in the club’s history - with the Greek online sports betting platform Betano, £20 million annually for two years, to launch at the same time as their new Adidas kit deal next season. Edited March 21 by wishywashy Link to comment Share on other sites More sharing options...
KAZZAM Posted March 21 Share Posted March 21 20 mill a season is big money but comes at a huge cost of promoting gambling again. 2 Link to comment Share on other sites More sharing options...
VillaJ100 Posted March 21 Share Posted March 21 11 minutes ago, wishywashy said: What are we currently getting? And how much are Newcastle etc getting? Link to comment Share on other sites More sharing options...
Popular Post Delphinho123 Posted March 21 Popular Post Share Posted March 21 I for one, welcome our new Greek overlords. 2 4 Link to comment Share on other sites More sharing options...
Farlz Posted March 21 Share Posted March 21 Heck masterclass. Link to comment Share on other sites More sharing options...
wishywashy Posted March 21 Share Posted March 21 2 minutes ago, VillaJ100 said: What are we currently getting? And how much are Newcastle etc getting? BK8 were paying around £8m per year, apparently. Newcastle's kit sponsor is worth £25m per year for comparison, but that one is arguably dodgier since Sela is also Saudi owned. Link to comment Share on other sites More sharing options...
Villa_Vids Posted March 21 Share Posted March 21 (edited) TBF to Heck - everything Heck has cancelled thus far has been replaced by better and bigger. Castore = Adidas, BK8= Betano. North Stand? Could it be a better plan/re-design? Edited March 21 by Villa_Vids 4 Link to comment Share on other sites More sharing options...
Popular Post stewiek2 Posted March 21 Popular Post Share Posted March 21 Nice work cocksucker. Nice work. 2 19 Link to comment Share on other sites More sharing options...
MWARLEY2 Posted March 21 Share Posted March 21 9 minutes ago, KAZZAM said: 20 mill a season is big money but comes at a huge cost of promoting gambling again. Its the only type of deal we can get that pays well. As much as it pains me we are not going to get a multinational yet. We would need years of continued success to attract the corporate companies as they are risk adverse. This is what the prem is now. You have to get every single penny possible onto the pitch to keep on pusbing forward. 15 years ago we had a local charity on our shirt as we were probably offered less than a mill a year by potential sponsors. In 2 years time half of the prem will be looking for sponsors when the ban comes in . Will be a nightmare . 1 Link to comment Share on other sites More sharing options...
DevonIsAPlaceOnEarth Posted March 21 Share Posted March 21 What the Heck? Link to comment Share on other sites More sharing options...
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