Swerbs Posted April 6, 2016 Share Posted April 6, 2016 Definitely looks better in situ. Link to comment Share on other sites More sharing options...
Sam3773 Posted April 6, 2016 Share Posted April 6, 2016 I'm glad it didn't cost £2 million, but for 80k they could have done much better. Slightly off topic, I'm surprised and glad the club have come out to stomp out media non-senses. I would assume the media are just trying to make us look worse so they can use headlines like "Things go from bad to worse as Aston Villa shell out 2 MILLION on removing a single word from their crest!" Link to comment Share on other sites More sharing options...
Jareth Posted April 6, 2016 Share Posted April 6, 2016 20 minutes ago, supertommyjohnson said: If you scroll down to the bottom of the story on the OS, you can see the new badge in a link that doesn't go anywhere http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html? Web team OUT Link to comment Share on other sites More sharing options...
Sam3773 Posted April 6, 2016 Share Posted April 6, 2016 If you scroll down to the bottom of the story on the OS, you can see the new badge in a link that doesn't go anywhere http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html? Well that looks a million times better than the drawing. 1 Link to comment Share on other sites More sharing options...
Jareth Posted April 6, 2016 Share Posted April 6, 2016 (edited) Nice texture - we aint fickle Edited April 6, 2016 by Jareth Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted April 6, 2016 Share Posted April 6, 2016 (edited) I would have liked a full rebrand, but in fairness the "PREPARED" looked absolutely shite. The lion also looks more gold and less pale. Oh well. Star should have been replaced with straws Edited April 6, 2016 by JAMAICAN-VILLAN 1 Link to comment Share on other sites More sharing options...
Farlz Posted April 6, 2016 Share Posted April 6, 2016 25 minutes ago, supertommyjohnson said: If you scroll down to the bottom of the story on the OS, you can see the new badge in a link that doesn't go anywhere http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html? To be fair, that doesn't actually look too bad. I wish we'd scrap the AVFC and just have Aston Villa but other than that it looks a lot better than I thought. 2 Link to comment Share on other sites More sharing options...
It's Your Round Posted April 6, 2016 Share Posted April 6, 2016 29 minutes ago, supertommyjohnson said: If you scroll down to the bottom of the story on the OS, you can see the new badge in a link that doesn't go anywhere http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html? The link seems to have been removed now? Checked the mobile page and app, no link showing on either. Link to comment Share on other sites More sharing options...
Swerbs Posted April 6, 2016 Share Posted April 6, 2016 1 minute ago, It's Your Round said: The link seems to have been removed now? Checked the mobile page and app, no link showing on either. http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html 1 Link to comment Share on other sites More sharing options...
Phumfeinz Posted April 6, 2016 Share Posted April 6, 2016 Full article is up: http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html Quote News RSS Introducing our badge for 2016/17 Latest from the Club. 6th Apr 2016 Like all football Clubs, Aston Villa has updated the way it looks from time to time - it's part of our evolution. The Club has had at least eight iterations of its badge over our 142 year history. Kicking off the 2016/17 season, our shirts will proudly boast an updated badge - incorporating some subtle yet important changes. Passion, Pride and Purpose… Aston Villa is a great English football institution - enjoying a proud, rich heritage which includes being a founding Club of the Football League in 1888. We are also one of only five English Clubs to win Club football's most prestigious trophy - the European Cup. This heritage has been represented throughout by a lion rampant at the centre of the Club's badge. Lions have been used for centuries as the centre-pieces of coats of arms - widely perceived as the king of beasts, they stand for values such as bravery, valor and strength. It's this spirit that made a heraldic lion the perfect choice by the Club's founders to represent our values. However, when we asked about the design of the lion in fan focus groups, the feedback was that it did not adequately capture the heritage of the Club. The lack of claws on the lion in the current badge was something that fans commented on specifically. So from the start of the 2016/17 season, our shirt will display an updated badge - with greater emphasis placed on the heraldic lion at its heart. Craftsmanship and design befitting of Aston Villa Football Club… The Club commissioned renowned artist and engraver Christopher Wormell to design a heraldic lion for our badge which better reflects the Club's heritage, history and attitude. The updated badge focuses on an enlarged and dynamic lion - its ferocity depicted in detail which on the badge will be shown through the stitching - while also retaining the star honouring the club's European Cup win in 1982. Prepared… As part of the review of our current badge - and in association with fan focus groups - we saw that the current lion was smaller within the shield - in part due to the word 'Prepared'. This meant that our badge did not perform as well at very small sizes, notably in some digital applications. So we had an opportunity to make it work both aesthetically as well as technically - without a significant change to what is a much loved badge of pride. So now both the lion and our initials AVFC sit larger and prouder within the shield. The word 'Prepared' will always be part of our heritage and it is a word that you will continue to see around the Club. However it has not always appeared in our badges and in the fan focus groups, it was not deemed to be an essential part of the badge. The lion in the badge will be an important part of the complete overhaul of the Club's visual identity in order to make us more effective in the digital age. You may already have noticed the new lion on our current website, AVTV graphics and in Club publications. And it will feature in retail products, in the Club store and in the new official website which we will be launching this summer. Link to comment Share on other sites More sharing options...
NeilS Posted April 6, 2016 Share Posted April 6, 2016 (edited) Link works now for me. Previously it was just Purple AVFC, now it has an article with other pics of lion in grey that were on previous pages in this thread, Edit. Beaten to it by Phumfeinz Edited April 6, 2016 by NeilS Link to comment Share on other sites More sharing options...
dn1982 Posted April 6, 2016 Share Posted April 6, 2016 33 minutes ago, supertommyjohnson said: If you scroll down to the bottom of the story on the OS, you can see the new badge in a link that doesn't go anywhere http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html? The link has a write up now Link to comment Share on other sites More sharing options...
BOF Posted April 6, 2016 Moderator Share Posted April 6, 2016 Looks much better on the garment. Side by side with the original it doesn't look vastly different but I guess subtle changes can be important. Overall I'm happy enough with it and with the cost. 3 Link to comment Share on other sites More sharing options...
markavfc40 Posted April 6, 2016 Share Posted April 6, 2016 (edited) 2 minutes ago, BOF said: Looks much better on the garment. Side by side with the original it doesn't look vastly different but I guess subtle changes can be important. Overall I'm happy enough with it and with the cost. I agree. It is certainly an improvement. Edited April 6, 2016 by markavfc40 Link to comment Share on other sites More sharing options...
sne Posted April 6, 2016 Share Posted April 6, 2016 That's actually not bad at all, I kinda like it . Could be better, but a major improvement on the previous one. Not as good as my version thou. Link to comment Share on other sites More sharing options...
Sam3773 Posted April 6, 2016 Share Posted April 6, 2016 I think it's growing on me. I would have preferred a more radical change to the layout (circular maybe with the full Aston Villa name) That lion though.. She's beautiful in the texture. [emoji7] 1 Link to comment Share on other sites More sharing options...
Phumfeinz Posted April 6, 2016 Share Posted April 6, 2016 6 minutes ago, Sam3773 said: I think it's growing on me. I would have preferred a more radical change to the layout (circular maybe with the full Aston Villa name) That lion though.. She's beautiful in the texture. It's a he. Lionesses don't have manes. *pedant* 1 Link to comment Share on other sites More sharing options...
StefanAVFC Posted April 6, 2016 Share Posted April 6, 2016 The Lion looks brilliant. Link to comment Share on other sites More sharing options...
AntrimBlack Posted April 6, 2016 Share Posted April 6, 2016 1 hour ago, Phumfeinz said: I just want to see the full badge on the name again, something like one of these (quick ms paint jobs): I cannot understand why they do not realise how much more recognisable the full name is. Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted April 6, 2016 Share Posted April 6, 2016 It definitely looks better! Link to comment Share on other sites More sharing options...
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