Captain_Townsend Posted January 3 Share Posted January 3 Just now, Tayls said: Even worse is that it’s one of two badges this season! Wtf is going on. Remember all that noise about how expert Heck was on branding I have never known such a branding **** as we have seen since summer 2023. 2 Link to comment Share on other sites More sharing options...
Risso Posted January 3 Share Posted January 3 32 minutes ago, fruitvilla said: An optimist? A blithering idiot. They’re not going to use a badge they haven’t got the trademark for, because then anybody could copy it. Obviously this is the new badge. 1 Link to comment Share on other sites More sharing options...
JoshVilla Posted January 3 Share Posted January 3 So they change the Lerner badge, realising from the survey responses that the majority of fans didn't really like it (only 8% voted to keep it). We get a new one that, although still divisive, apparently the majority of fans preferred. Now we're ditching that one and getting a shitter version of the one that 92% of fans surveyed didn't want to keep. Make it make sense. 2 2 Link to comment Share on other sites More sharing options...
Tayls Posted January 3 Share Posted January 3 Just now, JoshVilla said: So they change the Lerner badge, realising from the survey responses that the majority of fans didn't really like it (only 8% voted to keep it). We get a new one that, although still divisive, apparently the majority of fans preferred. Now we're ditching that one and getting a shitter version of the one that 92% of fans surveyed didn't want to keep. Make it make sense. No no, you’ve got it. That’s what we are dealing with right now. Link to comment Share on other sites More sharing options...
AV82 Posted January 3 Share Posted January 3 I hope it's April 2nd when I wake up tomorrow. Link to comment Share on other sites More sharing options...
Spoony Posted January 3 Share Posted January 3 34 minutes ago, fruitvilla said: An optimist? Total hollocks. This “reserving” bollocks is also bollocks. The Aston Villa trademark has been trade marked forever. The lion is already trademarked. You couldn’t use any of the elements without being accused or passing off anyway. This is our badge. 1 Link to comment Share on other sites More sharing options...
sne Posted January 3 Share Posted January 3 It's offensively mediocre, bland and forgettable. Well done if that's what they were going for. They nailed it. Link to comment Share on other sites More sharing options...
Hank Scorpio Posted January 3 Share Posted January 3 2 minutes ago, Spoony said: Total hollocks. This “reserving” bollocks is also bollocks. The Aston Villa trademark has been trade marked forever. The lion is already trademarked. You couldn’t use any of the elements without being accused or passing off anyway. This is our badge. He's chatting pure shit. It's the badge. And it's worse than the Lerner one. Spectacular. How exactly is it better for 2023 digitally. IT HAS A SHADOW. Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 3 Share Posted January 3 Why does Heck appear to be going out of his way to piss off the fans? Link to comment Share on other sites More sharing options...
deeps Posted January 3 Share Posted January 3 I’d rather keep the one with AVFC. It is awful what on earth. Link to comment Share on other sites More sharing options...
grantholtgolazo Posted January 3 Share Posted January 3 If this ends up being the final design I’m ok with it. Not great but nothing upsetting for me. It seems from the anger on display I should be upset, feel like I’m missing something. I would expect an impassioned response if the badge was drastically different than historical examples but a bit surprised how seriously the direction a mascot faces or presence of drop shadow is taken. Link to comment Share on other sites More sharing options...
Delphinho123 Posted January 3 Share Posted January 3 1 minute ago, grantholtgolazo said: If this ends up being the final design I’m ok with it. Not great but nothing upsetting for me. It seems from the anger on display I should be upset, feel like I’m missing something. I would expect an impassioned response if the badge was drastically different than historical examples but a bit surprised how seriously the direction a mascot faces or presence of drop shadow is taken. Im kinda with you tbh. I don’t love it, but it just doesn’t bother me all that much. When Lerner introduced the new badge, I thought it was terrible, but as time went on, I grew to actually like it (blasphemy, I know!). In fact, I think I preferred it to the round one we have now. It clear that the majority don’t approve though so the club should answer to this. I find it bizarre they’ve just gone ahead without consultation. Heck isn’t a popular man since his arrival. These things won’t help and nor will the 20% increase in season ticket prices next year. Link to comment Share on other sites More sharing options...
Philosopher Posted January 3 Share Posted January 3 If that is the new badge, then I makes Heck look like an idiot, and will piss every fan off. It was also make us a bit of a laughing stock. I simply can't believe that's the new crest, it would represent a real failure. Somehow they took the Lerner crest that no one likes, and made it worse! 1 Link to comment Share on other sites More sharing options...
MotoMkali Posted January 3 Share Posted January 3 2 hours ago, paul514 said: Why are we even changing the badge? It’s the first one I have liked Cause you can't tell who it is at a glance. It looks like an off colour Chelsea badge. That's bad for your brand. 1 Link to comment Share on other sites More sharing options...
MNVillan Posted January 3 Share Posted January 3 1 minute ago, MotoMkali said: Cause you can't tell who it is at a glance. It looks like an off colour Chelsea badge. That's bad for your brand. We’ll be the circle lion badge at the top of the table, they’ll be the one mid-to-lower table. Easy enough to tell apart. 3 Link to comment Share on other sites More sharing options...
Condimentalist Posted January 3 Share Posted January 3 2 minutes ago, MotoMkali said: Cause you can't tell who it is at a glance. It looks like an off colour Chelsea badge. That's bad for your brand. If you're a complete mug. 1 Link to comment Share on other sites More sharing options...
Davkaus Posted January 3 Share Posted January 3 1 minute ago, fruitvilla said: The diversion comment is probably inaccurate ... what else might be? There's no precedent for us registering some wip to "reserve elements", and he seems completely unaware that there's already a monochrome version of this badge registered at the same time. He's just chucked a video up without doing the most basic research. Link to comment Share on other sites More sharing options...
MotoMkali Posted January 3 Share Posted January 3 2 minutes ago, Condimentalist said: If you're a complete mug. There is a reason we are using the AVFC badge in official graphics because when the round badge is minaturised you can't tell it is villa. Simple as. Give me either the gaslamp shape (would be massively preferred) or our normal shield, with the new Lion, Aston Villa instead of AVFC and no star please. Link to comment Share on other sites More sharing options...
JoshVilla Posted January 3 Share Posted January 3 Tom Fox in. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 3 Share Posted January 3 (edited) The Chelsea stuff died down very quickly. You could tart the round badge up a tad to solve that issue. If you wanted. Edited January 3 by Captain_Townsend Link to comment Share on other sites More sharing options...
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