nepal_villan Posted May 19 Share Posted May 19 5 minutes ago, villa89 said: As mentioned previously once they trademarked the badge it was never going to change, despite the reaction of the fans. Once they sent it to the jersey supplier (Adidas) for printing - probably six months back - it was too late. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted May 19 Share Posted May 19 1 minute ago, His Name Is Death said: The problem is that so much that it's yellow - it was fine when it was layered on top of the claret and blue stripes (see the 1990-2000 badge) - but that it looks washed out over pale blue. Which Villa fans have pointed out repeatedly. In the 90s it was gold, yellow came in 2007 1 Link to comment Share on other sites More sharing options...
His Name Is Death Posted May 19 Share Posted May 19 (edited) 2 minutes ago, Captain_Townsend said: In the 90s it was gold, yellow came in 2007 Ah, sorry, I misremembered. That would have made all the difference. Claret, blue and gold is just an obviously beautiful and striking combination, but I suppose there's no accounting for corporate American tastes. Edited May 19 by His Name Is Death 1 Link to comment Share on other sites More sharing options...
The Fun Factory Posted May 19 Share Posted May 19 As ever I have seen about a dozen fan mock ups better than the real thing. But finally we have reached a decision and we can close this tired thread. I mean it's deeply underwhelming and solves none of the issues we have with the Lerner badge but I can't face another year of this. 3 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 19 Share Posted May 19 Just now, The Fun Factory said: As ever I have seen about a dozen fan mock ups better than the real thing. But finally we have reached a decision and we can close this tired thread. I mean it's deeply underwhelming and solves none of the issues we have with the Lerner badge but I can't face another year of this. Welcome to Design, branding and marketing. You’ll will always be disappointed 1 Link to comment Share on other sites More sharing options...
wilko154 Posted May 19 Share Posted May 19 Anyone else not have a clue what a drop shadow is? 1 Link to comment Share on other sites More sharing options...
thabucks Posted May 19 Share Posted May 19 Again I will say I will not make a full judgement until seeing the full release and how it looks on the kit … And just because they’ve used that image for digital purposes it doesn’t mean the one on the shirt is gunna be drop shadow. I put the badge up on my iPad and stood back a few metres and have to say it doesn’t look bad at all … when zoomed in not so great - the lion certainly pops out 1 Link to comment Share on other sites More sharing options...
Spoony Posted May 19 Share Posted May 19 1 minute ago, wilko154 said: Anyone else not have a clue what a drop shadow is? I didn’t before this thread tbh. Knew what it was in theory through my days using WordArt on the 98 version of Word at school but didn’t know the name of it! Link to comment Share on other sites More sharing options...
Spoony Posted May 19 Share Posted May 19 1 minute ago, thabucks said: Again I will say I will not make a full judgement until seeing the full release and how it looks on the kit … And just because they’ve used that image for digital purposes it doesn’t mean the one on the shirt is gunna be drop shadow. I put the badge up on my iPad and stood back a few metres and have to say it doesn’t look bad at all … when zoomed in not so great - the lion certainly pops out It’s a fair position to take because I hated the round badge the second it appeared on the kits. Looks terrible in my opinion. 1 Link to comment Share on other sites More sharing options...
fightoffyour Posted May 19 Author VT Supporter Share Posted May 19 10 minutes ago, The Fun Factory said: As ever I have seen about a dozen fan mock ups better than the real thing. But finally we have reached a decision and we can close this tired thread. I mean it's deeply underwhelming and solves none of the issues we have with the Lerner badge but I can't face another year of this. Close this thread and I'm starting a new one about the next next badge 1 Link to comment Share on other sites More sharing options...
Popular Post OutByEaster? Posted May 19 Moderator Popular Post Share Posted May 19 1 minute ago, fightoffyour said: Close this thread and I'm starting a new one about the next next badge [Loads rifle] 7 Link to comment Share on other sites More sharing options...
BG_Villa_Fan Posted May 19 Share Posted May 19 12 minutes ago, wilko154 said: Anyone else not have a clue what a drop shadow is? Yeah - the Villa branding and commercial teams, to be sure. Link to comment Share on other sites More sharing options...
MaVilla Posted May 19 Share Posted May 19 19 minutes ago, wilko154 said: Anyone else not have a clue what a drop shadow is? i think its something our first team did today at Selhurst Park. Link to comment Share on other sites More sharing options...
Popular Post DCJonah Posted May 19 Popular Post Share Posted May 19 Genuinely can't get my head round how much people moan about this. I think it looks fine. 5 1 Link to comment Share on other sites More sharing options...
PaulMcGrath_5 Posted May 19 Share Posted May 19 1 minute ago, DCJonah said: Genuinely can't get my head round how much people moan about this. I think it looks fine. I agree. 1 Link to comment Share on other sites More sharing options...
MrBlack Posted May 19 Share Posted May 19 2 hours ago, fightoffyour said: Yes we just need to rearrange the layout, change the lion, remove the drop shadow, forget the star, adjust the colour scheme, and use a better font. It's not funny because it's true... Link to comment Share on other sites More sharing options...
JoshVilla Posted May 19 Share Posted May 19 I'm not absolutely appalled by it, but it's very underwhelming considering that Heck was heralded to be a branding genius with what he's done previously - and essentially we've ended up with what we had before, but with a cheesy drop shadow and slightly clunky text. Seems like a very rushed job for something that, in theory, is going to be part of the club's image for many years to come. 2 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 19 Share Posted May 19 Don’t worry guys, over time you’ll all get institutionalised to the badge, you grow use to it, then before you know it, you’ll love it 1 Link to comment Share on other sites More sharing options...
Simmons Posted May 19 Share Posted May 19 40 minutes ago, thabucks said: Again I will say I will not make a full judgement until seeing the full release and how it looks on the kit … And just because they’ve used that image for digital purposes it doesn’t mean the one on the shirt is gunna be drop shadow. I put the badge up on my iPad and stood back a few metres and have to say it doesn’t look bad at all … when zoomed in not so great - the lion certainly pops out I think that IS it on the kit. If you zoom in tight, you can see a dimmed outline of the last couple of letters of the Betano logo in the bottom left of the pic. 1 Link to comment Share on other sites More sharing options...
MrBlack Posted May 19 Share Posted May 19 1 hour ago, Demitri_C said: Ive just selected a random mockup i found online. Its not for th kit but more of the new badge. I think when its in other colours it actually looks quite nice like this Looks worse possibly. Just accentuates the misalignment of the lion in the shield. Why did they think it would look good ? 1 Link to comment Share on other sites More sharing options...
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