VillaBrum Posted January 16 Share Posted January 16 1 hour ago, Captain_Townsend said: Can you be more specific? Do you mean the new round badge or Heck's leaked, new shield badge? If the round badge Heck said it was only for the shirts when he joined the club. If the leaked one, we still don't know if that is Heck's new badge or not. Heck's leaked new shield badge, with the gold lion. My problem is understanding why it is not suitable to be used digitally or around the stadium? Naive, but I would like to be able to understand it. 1 Link to comment Share on other sites More sharing options...
maqroll Posted January 16 Share Posted January 16 1 Link to comment Share on other sites More sharing options...
VillaBrum Posted January 16 Share Posted January 16 1 hour ago, Mic09 said: Nothing stops it. What you see on this forum is digital. I'm sure I saw posters questioning what it would look like digitally and/or could it be used digitally? - posted some time ago, to be honest. However, it is a minor point that adds nothing to the forum - just my own curiosity. Link to comment Share on other sites More sharing options...
Lichfield Dean Posted January 16 VT Supporter Share Posted January 16 18 minutes ago, VillaBrum said: I'm sure I saw posters questioning what it would look like digitally and/or could it be used digitally? - posted some time ago, to be honest. However, it is a minor point that adds nothing to the forum - just my own curiosity. Try scaling it down to the sort of size you might see in a league table graphic and see what happens to the detail. Obviously to do it properly you'd need a vector format but I guess you might get an idea whether or not the lion turns into a messy splodge or not. I have no idea what it would look like, I haven't tried it, but it's definitely one of the reasons why simpler, flatter logos are preferred these days. Link to comment Share on other sites More sharing options...
VillaBrum Posted January 16 Share Posted January 16 9 minutes ago, Lichfield Dean said: Try scaling it down to the sort of size you might see in a league table graphic and see what happens to the detail. Obviously to do it properly you'd need a vector format but I guess you might get an idea whether or not the lion turns into a messy splodge or not. I have no idea what it would look like, I haven't tried it, but it's definitely one of the reasons why simpler, flatter logos are preferred these days. I think that I 'sort of understand' that! lol Thank you for the explanation. Link to comment Share on other sites More sharing options...
Popular Post JPAngel Posted January 16 VT Supporter Popular Post Share Posted January 16 9 minutes ago, Lichfield Dean said: Try scaling it down to the sort of size you might see in a league table graphic and see what happens to the detail. Obviously to do it properly you'd need a vector format but I guess you might get an idea whether or not the lion turns into a messy splodge or not. I have no idea what it would look like, I haven't tried it, but it's definitely one of the reasons why simpler, flatter logos are preferred these days. I've seen this mentioned a lot so I figured I'd mock it up. Thoughts? 1 4 Link to comment Share on other sites More sharing options...
Lichfield Dean Posted January 16 VT Supporter Share Posted January 16 Just now, VillaBrum said: I think that I 'sort of understand' that! lol Thank you for the explanation. Haha, yeah, in simple terms, what does it look like when it's small? 1 1 Link to comment Share on other sites More sharing options...
Popular Post VillaBrum Posted January 16 Popular Post Share Posted January 16 3 minutes ago, JPAngel said: I've seen this mentioned a lot so I figured I'd mock it up. Thoughts? Well, I might be in the minority, but it still identifies as Aston Villa to me. Thanks for the example. 8 Link to comment Share on other sites More sharing options...
JPAngel Posted January 16 VT Supporter Share Posted January 16 2 minutes ago, VillaBrum said: Well, I might be in the minority, but it still identifies as Aston Villa to me. Thanks for the example. No worries - and I agree with you. I'm far more concerned with how it looks in larger formats than how it might appear when scaled down to the size of Joey Barton's manhood. 2 Link to comment Share on other sites More sharing options...
Spoony Posted January 16 Share Posted January 16 I like this Balaban fella’s redesign but I don’t see how this can be a “leak” tbh. Why wouldn’t we trademark what we are going to have but instead some random mock up? I don’t buy this recycling an old lion stuff either. It really isn’t hard to register a trademark - why wouldn’t they register what the badge is going to be? As someone mentioned as well, the lion is far too detailed. I’m not sure there’s a single badge you could find with that level of intricate detail, and for good reason (scaling, digital use and other reproduction). I suspect this guy has successfully led everyone on. 1 1 Link to comment Share on other sites More sharing options...
Keener window-cleaner Posted January 16 Share Posted January 16 While I really like the lastest pictures of the badge, I wonder what it would look like if the golden lion was on claret background with Aston Villa and a border around in blue? We are a bit more claret than blue aren't we? Link to comment Share on other sites More sharing options...
thabucks Posted January 16 Share Posted January 16 1 hour ago, maqroll said: Nope … IMO Aston Villa on the bottom of the badge just feels right and is like a coat of arms … like the name it stands out from the crowd and think it’s a bold and brave move. 1 Link to comment Share on other sites More sharing options...
HKP90 Posted January 16 VT Supporter Share Posted January 16 Apologies because everyone seems to like the new leak. I really want to like it. I might be able to convince myself in time, but if I'm completely honest about my initial impressions, with the new lion detail it kind of looks like a sign outside a pub to me. 1 Link to comment Share on other sites More sharing options...
brommy Posted January 16 Share Posted January 16 6 minutes ago, HKP90 said: Apologies because everyone seems to like the new leak. I really want to like it. I might be able to convince myself in time, but if I'm completely honest about my initial impressions, with the new lion detail it kind of looks like a sign outside a pub to me. That's a good sign to most! 1 2 Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted January 16 Share Posted January 16 47 minutes ago, Spoony said: It really isn’t hard to register a trademark - why wouldn’t they register what the badge is going to be? Possibly because it could get " leaked " before launch onto fan portals and websites causing premature meltdowns... Like now. Having said that...you could be right. Either way, I STILL want to see what the club present, in it's entirety. 1 Link to comment Share on other sites More sharing options...
Popular Post Jas10 Posted January 16 Popular Post Share Posted January 16 9 Link to comment Share on other sites More sharing options...
Tom13 Posted January 17 Share Posted January 17 Can't wait till it's embedded and the fuss is over so everyone can stop being a graphic designer. 1 3 Link to comment Share on other sites More sharing options...
Popular Post Villa_Vids Posted January 17 Popular Post Share Posted January 17 39 minutes ago, Tom13 said: Can't wait till it's embedded and the fuss is over so everyone can stop being a graphic designer. And back to being an accountant, football manager, scout, physio..... 3 1 9 Link to comment Share on other sites More sharing options...
ThunderPower_14 Posted January 17 Share Posted January 17 9 hours ago, Rustibrooks said: If this is correct it fixes the biggest issues with the badge for me. No more yellow on blue. No more drop shadow. Added claret for a better colour balance. The lion retains its outline for smaller applications. Yellow and claret lion digital application looks spectacular. Gold lion physical application looks spectacular. I'd convinced myself that we were going to have a shit badge. If we end up with this it'll be the best badge we've had in 30 years, arguably ever. 1 Link to comment Share on other sites More sharing options...
nick76 Posted January 17 Share Posted January 17 (edited) 2 hours ago, ThunderPower_14 said: If we end up with this it'll be the best badge we've had in 30 years, arguably ever. Edited January 17 by nick76 2 2 Link to comment Share on other sites More sharing options...
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