ThunderPower_14

They'd be making up some absolute wank, because the decision was made in the accounting department. There's no way we ended up with what we did based on a pure and open process. I'm 99% certain they decided that it would be too expensive to replace the existing lion throughout every aspect of our branding, so they decided to do a stop gap that gave us a "new badge" with a couple of the longstanding bugbears "solved" but without us having to replace lion silhouettes all over Villa Park and beyond. I'm hoping this flops hard enough that we do a proper rebranding process within the next few years. It's frustrating that some much smaller clubs have managed to do this successfully and we keep stuffing it up.

In the full tiktok you can see this year's away complete with the round badge and the BK8 logo to the left of our kit. If this was legitimately next year's stuff, it wouldn't have last year's away kit in it. I'm content to call this a concept.

Lerner seemed quite heavily involved with his badge, getting it tattooed on him. It came with his purchase of the club. I don't think the "Heck" badge is what he wants ideally, but I think, much like with the North stand, it's all about dollars. It's too expensive to do properly right now, so we'll wait. Heck gets credited with the new badge because on being hired he immediately put the kibosh on the round badge. I believe he'd argue that it was a financial necessity, but it just shits me that much smaller clubs can get this right and we're now fumbling into yet another bad badge.

I do really like the idea that refs can call for another look without VAR intervening for things like penalty shouts and red cards. There is really no reason why the ref can't ask the question himself, unless play is still going. I think refs are far more likely to call out their own mistakes than they are to call out the mistakes of their colleagues. VAR will always err on the side of the onfield ref for this reason. The onfield ref has a feel for the game, and if the responsibility and accountability for the decision is placed squarely on them, then we'll be more likely to get correct decisions. If the onfield ref knew beyond any doubt that Young didn't get the ball, he's giving a penalty 100% of the time, but you have a situation here where a VAR official in an air conditioned office somewhere away from the coalface is basically guessing why the onfield ref didn't give it and is loathe to overturn a decision made by one of his colleagues. Ridiculous. Just let the onfield ref review his own work, with the full weight of responsibility for getting it right on his shoulders.

Lerner Badge: 4/10 Purslow Badge: 6/10 Heck Badge: 1/10 We probably won't get a good badge for a long time, because Lerner set the standard of design by committee. It sucked then, it sucked for Purslow's badge, and it will always suck. And because we've let people vote before, if we do another badge without letting people vote there will be a chorus of "you don't care about the fans". There are millions of Villa fans with different ideas about what our badge should look like and there is a huge variety of opinions in there, so they end up shoehorning in stuff that is controversial for no reason. Heck has just made that situation so much worse by deciding he didn't want the club to pay to replace the Lion on all our branding, but knew everyone was expecting a new badge, so he gave us something "new", which attempts to solve some of the criticisms of the Lerner badge in probably the worst way possible. It's an absolute mess. The Heck badge won't last long, it sucks. It'll be replaced within a few years i'd suggest. When it's replaced, i'd hope we have a CEO who has built up enough trust and has the courage to tell the fans that they aren't getting a say. Let a professional do it. It couldn't possibly be worse than the last 15 years of poor badges. If we go back to the well with fan consultation, we're going to get something bad again.

This Betano logo is better than the one that was getting used in the mock ups.

I think he'd be great for an England side with so much talent because he'd get them in a positive frame of mind and let them play football instead of this rigid defensive borefest that Southgate has going. There are probably better qualified choices but I think he'd absolutely be able to do the job.

Third one is about as clear as a penalty gets, unbelievable. The first one is 50/50, I wouldn't have given the handball one.

The one time I want these scumbag clubs to win and they all lose together like this. At least we know where we stand and Man City and Arsenal's fixture congestion means they can focus on beating Tottenham

It doesn't feel real. How did we land this manager when we were sitting 17th with "a squad that needed to be overhauled"? He's like an angel. Am I dead?

Just blown away by that 2nd half. This is an Arsenal team that has been absolutely flying. We're playing a packed schedule and we've been patchy, and we put in a 2nd half like that. Massive. So chuffed for Unai, doing the double over them.

Good **** ebening Arsenal you ****

I can't believe my eyes, up the **** Villa!

BAILLLEEEYYYYYYY!!!!!

I can see it now, this image is going to end up being real minus the sponsor, disproving hundreds of posts on here calling it fake. A real pallettegate for the modern era. I think what we'll end up with will be pretty close to this, and I like it.