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Aston Villa Kits 23/24


ferguson1

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Even if castore don't design or produce the kits, this looks bad on them too. I can't imagine they're very happy about their logo being on this mess of a shirt. Surely they're just as to eager to resolve it?

Edited by Paddywhack
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4 hours ago, alreadyexists said:

 

So Fanatics make the kit, and the manufacturer label on there is essentially another form of sponsorship and has nothing to do with the actual kit. As much as I think Castore are rubbish, I imagine they’re as pissed off as anyone! 

Thats a little bit unfair, because that is an old article from 2018 and refers to the Luke kits. There is absolutely nothing that i can find to link Fanatics to the manufacture of Castore or Kappa kits, and if they were then surely the club and Castore would both have beef with fanatics ? Which means it would be odd for the club to take up the kit design/material with Castore, as they'd have little to do with it.

 

I did find the following quote from when the deal was signed " Tom Beahon, co-founder of Castore said of the partnership, “Castore are beyond excited to be partnering with Aston Villa. They are such a prestigious club, with a  passionate, global fanbase and we’re thrilled that the Claret an Blue will be wearing Castore’s bespoke Aston Villa kits" which to me suggests they have total responsibility for the kit.

 

I do wonder though what's different about the villa kits, because i haven't seen Wolves, Newcastle or Rangers complaining in the same way

 

Edited by dukes
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I just find this whole thing about our shirts farcical.

The key to success for a football club is the players and their performance. Letting professional sportsmen and women wear sub - standard sports wear, that is likely to impact on their performance is grossly negligent.

I getting my running T shirts from the "normal" popular suppliers and they work fine for me, an old fart at 65 pretending to run a 5 or 10k

Who decided to procure these awful shirts that look like cheap knock off products, probably ok for us plebs, but to assume that these shirts are fit for purpose for a Premier League team, needs firing and the contract torn up.

Our players deserve the best kit, our club can afford it

What is absurd is having is our players being distracted and inhibited from playing and competing at the highest level by wearing a poor quality shirt

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4 minutes ago, delboy54 said:

I just find this whole thing about our shirts farcical.

The key to success for a football club is the players and their performance. Letting professional sportsmen and women wear sub - standard sports wear, that is likely to impact on their performance is grossly negligent.

I getting my running T shirts from the "normal" popular suppliers and they work fine for me, an old fart at 65 pretending to run a 5 or 10k

Who decided to procure these awful shirts that look like cheap knock off products, probably ok for us plebs, but to assume that these shirts are fit for purpose for a Premier League team, needs firing and the contract torn up.

Our players deserve the best kit, our club can afford it

What is absurd is having is our players being distracted and inhibited from playing and competing at the highest level by wearing a poor quality shirt

All those paragraphs just to show us up with your running ability ay Del boy 🤔🙄

😂

Edited by JAMAICAN-VILLAN
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On 03/08/2023 at 13:55, NurembergVillan said:

In the vast majority of cases, the brands are designing, developing and manufacturing kits. That's it.

Where Fanatics built a business model for themselves was picking up some of the work that was a PITA for the brands - licensed team product like caps, tees, accessories, fanwear etc. Across a load of teams that's a load of hassle. Fanatics take all that work and pay a percentage to the brands. The brands will usually have sign-off on those products.

Then Fanatics bought Kitbag, which gave them access to the distribution of both brand-created product and their own.

The Villa deal, as Doctor Tony (I think) said, is/was unique in that Fanatics were taking on the design and manufacturing and then "selling" the logo space to brands who didn't have the logistics to make kits themselves. This is apparently what Napoli have been doing with EA7 too - although here it's the club designing and producing and EA7 having their name dragged through the mud every two weeks when yet another substandard kit is released.

My understanding is that this business model worked ok for 12 months, but after that (and promotion) the sort of brands willing and able to pay the money to Fanatics were also the sort of brands who would want their own product, designed and made to their own spec, showing up in the Premier League.

So season 1 of Kappa, the designs had already been created by Fanatics and approved by the club. Then the Kappa deal came about and they wanted to use their own templates etc, so the eg green design was transposed onto the Kappa uniforms and manufactured (I believe) by Fanatics' suppliers - who are a really good factory, working with brands like Nike and Puma.

From season 2 of Kappa onwards, I believe the brands have taken control of everything with regards design and manufacturing but continue to lean on Fanatics/Kitbag for some distribution support - which is great for a brand like Castore who don't have their own partners and stores all over the world like the bigger brands would.

Once this Fanatics deal expires I would expect we'll be signing directly with brands, with all of the additional distribution and exposure that brings.

I also understand that the Wolves/Castore deal is done through Fanatics too, although this one is different to ours. The gameday and replica shirts are "proper" Castore product, but the sideline product (training and travel) is Fanatics designed and made with a Castore logo. This is why Wolves' sideline product retails cheaper than Villa's - fewer fingers in the pie.

Hope that helps.

Thanks for coming to my TED Talk.

Is there a way to pin this post to the top of every page in the thread?  😂

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7 minutes ago, NurembergVillan said:

Fanatics just distribute and retail the kits.

As an aside, wouldn't we better off if Fanatics manufactured the kits?

They're the experts on that aren't they, if Nike use them to manufacture their NFL and NBA kits, then surely they know what they're doing. Why wouldn't we use that?

*Note to self - wait for the podcast and find out. :)

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1 minute ago, OutByEaster? said:

As an aside, wouldn't we better off if Fanatics manufactured the kits?

They're the experts on that aren't they, if Nike use them to manufacture their NFL and NBA kits, then surely they know what they're doing. Why wouldn't we use that?

*Note to self - wait for the podcast and find out. :)

apologies for leading us all off at a tangent I thought Fanatics did. If Castore do then it’s all on them, and it’s a shambles! 

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13 minutes ago, OutByEaster? said:

As an aside, wouldn't we better off if Fanatics manufactured the kits?

They're the experts on that aren't they, if Nike use them to manufacture their NFL and NBA kits, then surely they know what they're doing. Why wouldn't we use that?

*Note to self - wait for the podcast and find out. :)

In theory Castore ought to be able to do it themselves.

Season 1 was Fanatics designed and made the kits and looked for a "non-kit" brand to buy the space where the logo goes. Clever business model.

Once we got promoted, that real estate on the shirt got more valuable and only "kit" brands could really afford it. With those guys, though, they have a global "look" they want to convey so will design and make it themselves to ensure it's consistent.

Judging by the ripped Newcastle shirt at the weekend, and Bruno's being virtually transparent with a ball under it, it seems consistency has been achieved.

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1 hour ago, danceoftheshamen said:

There is that much water on those kits after 10 minutes you could even see a fish surviving. It's not pleasant seeing our players Floundering about in them whatsoever.

For the love of god (Paul McGrath). Will you stop carping on about fish so we can focus on the kit issue please?

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9 minutes ago, NurembergVillan said:

In theory Castore ought to be able to do it themselves.

Theory seems to be being stretched :)

With Fanatics being so much bigger a company than Castore (25 times the number of employees, 17 times the turnover) and being a specialist in manufacture and distribution rather than in being the brand 'face' or fashion label - I can't help but feel we've got the wrong lot doing the job.

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https://www.bbc.co.uk/sport/football/66932993

Quote

Aston Villa women are "dreading" playing on Sunday because of issues with the club's shirts, according to football commentator Jacqui Oatley.

That article isn't going to make the club very happy.

It is Jacqui Oatley though, so she probably wasn't listening.

 

 

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2 minutes ago, OutByEaster? said:

https://www.bbc.co.uk/sport/football/66932993

That article isn't going to make the club very happy.

It is Jacqui Oatley though, so she probably wasn't listening.

 

 

There will be plenty of jokes I'm sure about this situation with the womens team - but if the women do wear this kit, it could be a massive PR disaster for the club,

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