thabucks Posted June 28, 2022 Share Posted June 28, 2022 4 hours ago, Teale's 'tache said: Found a bit of time to progress this idea a little more... Think I could maybe try making it a little wider, and therefore a little shorter in terms of height, though that may make the 'A' and 'V' look less like letters... Instantly recognisable and modern yet sympathetic. I hope it’s something like this ! 1 Link to comment Share on other sites More sharing options...
May-Z Posted June 28, 2022 Share Posted June 28, 2022 I like how it nods to the gaslight/Holte gates/Holte windows subtlety too. 1 Link to comment Share on other sites More sharing options...
Mic09 Posted June 28, 2022 Share Posted June 28, 2022 4 hours ago, Teale's 'tache said: Found a bit of time to progress this idea a little more... Think I could maybe try making it a little wider, and therefore a little shorter in terms of height, though that may make the 'A' and 'V' look less like letters... I think it's great work, good idea and well executed. Am I the only one that isn't 100% on board with such a drastic change? As much as I like your design, something doesn't sit well with me on this one. 2 Link to comment Share on other sites More sharing options...
Jimmyg Posted June 28, 2022 Share Posted June 28, 2022 5 hours ago, jackbauer24 said: I will repeat. The Aston Villa 'crest' has only been round for about 17 years in our 148 year history. Therefore, a round badge is not traditional. It is nostalgic about TWO seasons. It would look like most other football team 'logos' these days however impressive we make it. So disappointed it's nearly a given we're going back to a circle badge, Aston Villa should be shield. Couldn’t agree more…. Sadly I think it will. Link to comment Share on other sites More sharing options...
Teale's 'tache Posted June 28, 2022 Share Posted June 28, 2022 (edited) 12 minutes ago, Mic09 said: I think it's great work, good idea and well executed. Am I the only one that isn't 100% on board with such a drastic change? As much as I like your design, something doesn't sit well with me on this one. You're definitely not the only one! Design always divides opinion, and change will always meet resistance. Making the perfect logo/badge that is loved by everyone is pretty much an impossibility. This is just an idea I had, designing logos is only a small part of my job, and I'm just one person. I'd imagine we've employed a design firm with many very good designers/marketers involved, all hopefully doing their research. I don't know if the club will go for something this drastic, or play it safe, but I'll be very interested to see what they eventually come up with. Edited June 28, 2022 by Teale's 'tache typo in my typo 1 Link to comment Share on other sites More sharing options...
abdomlahor Posted June 28, 2022 Share Posted June 28, 2022 10 hours ago, May-Z said: Just typed in 'AV logo' on Google. Brings up some interesting ideas. This was a kind of cool Juve-style of what we could do. I don't think we will, nor do I particularly want us to, but I like how it creates a shield shape. I can't see us doing anything without 'Aston Villa' being written in full tbh. it wouldnt be popular with the masses but i would love that Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted June 28, 2022 Share Posted June 28, 2022 21 minutes ago, abdomlahor said: it wouldnt be popular with the masses but i would love that Yeah thats pretty cool, simple and bold to be fair. Almost a shield, without being a shield too. I'm sure there would be many ways to manipulate that with some of our elements. VT designers? Link to comment Share on other sites More sharing options...
Hank Scorpio Posted June 28, 2022 Share Posted June 28, 2022 I think it's beautiful really and in my head I was set on the round badge coming back. Looking at @Teale's 'tachedesign I'm actually all for it. Ballsy and different. Sadly the club will have to play it safe and go for the round badge nostalgia again. Too many moaners otherwise. 3 Link to comment Share on other sites More sharing options...
stewiek2 Posted June 28, 2022 Share Posted June 28, 2022 (edited) I'll be honest as a graphic designer with over 30 years experience and who does alot of branding I've not seen one fan design I would sign off yet. I did think of taking a look myself but I genuinely think it's hard when you have such a connection. As a fan my idea is probably not what I'd come up with as a designer. Which is why agencies are paid for such things. Always design such a badge/logo pure mono and it will work with colour. Never start with all the whistle and flutes colours as when you look at various mediums it won't work. I get the Luke kits were just beautiful, but I think the actual identity of a club, the badge/logo is far harder to get right as it simply won't change after one go/season. Edited June 28, 2022 by stewiek2 2 Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted June 28, 2022 Share Posted June 28, 2022 (edited) 6 minutes ago, stewiek2 said: I'll be honest as a graphic designer with over 30 years experience and who does alot of branding I've not seen one fan design I would sign off yet. I did think of taking a look myself but I genuinely think it's hard when you have such a connection. As a fan my idea is probably not what I'd come up with as a designer. Which is why agencies are paid for such things. Always design such a badge/logo pure mono and it will work with colour. Never start with all the whistle and flutes colours as when you look at various mediums it won't work. I get the Luke kits were just beautiful, but I think the actual identity of a club, the badge/logo is far harder to get right as it simply won't change after one go/season. Would be interested in seeing you do a couple of mockups mate! With your OWN view. Edited June 28, 2022 by JAMAICAN-VILLAN Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted June 28, 2022 Share Posted June 28, 2022 17 minutes ago, stewiek2 said: I'll be honest as a graphic designer with over 30 years experience and who does alot of branding I've not seen one fan design I would sign off yet. I did think of taking a look myself but I genuinely think it's hard when you have such a connection. As a fan my idea is probably not what I'd come up with as a designer. Which is why agencies are paid for such things. Always design such a badge/logo pure mono and it will work with colour. Never start with all the whistle and flutes colours as when you look at various mediums it won't work. I get the Luke kits were just beautiful, but I think the actual identity of a club, the badge/logo is far harder to get right as it simply won't change after one go/season. Would you have signed off the current badge? 1 Link to comment Share on other sites More sharing options...
a m ole Posted June 28, 2022 Share Posted June 28, 2022 46 minutes ago, stewiek2 said: I'll be honest as a graphic designer with over 30 years experience and who does alot of branding I've not seen one fan design I would sign off yet. I did think of taking a look myself but I genuinely think it's hard when you have such a connection. As a fan my idea is probably not what I'd come up with as a designer. Which is why agencies are paid for such things. Always design such a badge/logo pure mono and it will work with colour. Never start with all the whistle and flutes colours as when you look at various mediums it won't work. I get the Luke kits were just beautiful, but I think the actual identity of a club, the badge/logo is far harder to get right as it simply won't change after one go/season. Absolutely - I’m not a graphic designer but somewhat adjacent - the art direction is lacking on all our fan designs. No clear direction one way, it’s a jumble of ideas. No research into how it works on the kits, on the websites, at the ground etc etc. Same goes for mine, it’s just messing around and stumbling on something that looks ok. I can see what a top artist might come up with in my head though. Things I would 100% do though is a deeper, and slightly more red claret, a more complimentary blue and make previous yellow accents gold. I would go no circle if at all possible and have a brand new lovely vector drawn heraldic lion as the main feature of our brand. Could be based on the 70s one or the super stylised one from the past but it should be a bit wild. I’m concerned it will be something very safe feeling. 1 Link to comment Share on other sites More sharing options...
MrBlack Posted June 28, 2022 Share Posted June 28, 2022 9 minutes ago, a m ole said: Things I would 100% do though is a deeper, and slightly more red claret, a more complimentary blue and make previous yellow accents gold. Whatever happens, if we don't do this I'll cry. 1 Link to comment Share on other sites More sharing options...
Ingram85 Posted June 28, 2022 Share Posted June 28, 2022 1 hour ago, stewiek2 said: I'll be honest as a graphic designer with over 30 years experience and who does alot of branding I've not seen one fan design I would sign off yet. I did think of taking a look myself but I genuinely think it's hard when you have such a connection. As a fan my idea is probably not what I'd come up with as a designer. Which is why agencies are paid for such things. Always design such a badge/logo pure mono and it will work with colour. Never start with all the whistle and flutes colours as when you look at various mediums it won't work. I get the Luke kits were just beautiful, but I think the actual identity of a club, the badge/logo is far harder to get right as it simply won't change after one go/season. Bit harsh, there’s two or three that are head and shoulders over our current badge even without a professional tidy up. 1 Link to comment Share on other sites More sharing options...
Popular Post BennettVilla Posted June 28, 2022 Popular Post Share Posted June 28, 2022 Just check out the new ideas for the stadium and you can see the new crest has already been revealed. Close the thread 2 4 Link to comment Share on other sites More sharing options...
a m ole Posted June 28, 2022 Share Posted June 28, 2022 13 minutes ago, BennettVilla said: Just check out the new ideas for the stadium and you can see the new crest has already been revealed. Close the thread Think that was one of @GarethRDRs 1 2 Link to comment Share on other sites More sharing options...
stewiek2 Posted June 29, 2022 Share Posted June 29, 2022 15 hours ago, Vive_La_Villa said: Would you have signed off the current badge? I wouldn't and reason being that for what they must have paid the agency who did it what was chosen was, in all sense and purpose, just a tweak of the Lerner badge. 2 Link to comment Share on other sites More sharing options...
burchy Posted June 29, 2022 Share Posted June 29, 2022 Had a play around with some US style graphics in Canva, I couldn’t recolour it but I think we’ll end up with some thing along these lines (Milwaukee bucks style) 1 Link to comment Share on other sites More sharing options...
MrBlack Posted June 29, 2022 Share Posted June 29, 2022 2 minutes ago, burchy said: Had a play around with some US style graphics in Canva, I couldn’t recolour it but I think we’ll end up with some thing along these lines (Milwaukee bucks style) There's no way they're going that abstract or out there. The brief says they want to honour our rich history and showcase our unique name. Not sure this does either, despite looking pretty cool. Link to comment Share on other sites More sharing options...
burchy Posted June 29, 2022 Share Posted June 29, 2022 How about a combination of both? 1 Link to comment Share on other sites More sharing options...
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