fightoffyour Posted May 17 Author VT Supporter Share Posted May 17 1 minute ago, The_Steve said: I will add that the lack of due diligence around white label gambling companies continues to disgust and appall me. It’s another shameful episode. lack of due diligence or lack of giving a shit about anything but the money Link to comment Share on other sites More sharing options...
nick76 Posted May 17 Share Posted May 17 Just now, CarryOnVilla said: What’s your opinion on the all the badges? judging by your reactions, you like the new round badge. Why? And do you like it more than the old round badge? I like a round badge style, I think the current round badge is bland and despite some on here saying the designers were limited by the criteria I’m calling BS on that because there were some good fan designs. I’ve learnt to love it though probably because of the season we’ve had. I think the Lerner badge is awful and the Heck simple version is worse. I’m disappointed to move from the round shaped badge but got over that a few months ago. Although for the club to go away from what the fans overwhelmingly picked is not great. The round badge has also be a symbol of our season or at least linked with this successful season. I think the shield shape is boring, it’s more used than the round styled badge and yes it’s slightly different than most other shields, it’s still a boring shield at the end of the day. I don’t want something fancy or out there, I just want something good and yes the fans to have some say. The Heck simple version is an abomination, the Heck detailed lion is better but still there are so many problems with it. If it’s to be a shield shape badge then fine, not my choice, but I’m not going to wet the bed over it, just make sure the other elements are good, balanced and predominantly claret and blue. 3 Link to comment Share on other sites More sharing options...
Popular Post Stevo985 Posted May 18 VT Supporter Popular Post Share Posted May 18 17 hours ago, ferguson1 said: Without going over old ground, it’s quite disappointing to see how our badge has played out over the last few seasons. So much good work has been done and continues to be done by the club but this really has been a complete mess. I don’t like the new badge at all. Can only hope it’s a grower over time? I’m no huge fan of the round badge but of those 3 it is absolutely light years ahead. Like it’s not even close. 9 2 Link to comment Share on other sites More sharing options...
thunderball Posted May 18 Share Posted May 18 I can get behind the new shield with detailed lion. Just move the star outside and below the shield. And don’t mess with it until we win the Champions league when we add another. 1 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 18 Share Posted May 18 (edited) 18 hours ago, nick76 said: I like a round badge style, I think the current round badge is bland and despite some on here saying the designers were limited by the criteria I’m calling BS on that because there were some good fan designs. I’ve learnt to love it though probably because of the season we’ve had. This is a great example in itself to demonstrate limitations. You prefer (some, from hundreads) fan designs over a branding agency’s. The fans have no brief, client interference or a need to illustrate a lion icon. The agency did. From my experience in ad agencies, their final work feels like they had a limited brief or a hell of a lot client interference. Because, what was presented (at least to us) was limited. 2 badges, one that perfectly matches the survey results, be it with a new lion, in the other direction and another that had some contextual thought put in to it, but essentially based upon the same design thought. They wasn’t exactly opposing ideas and they didn’t really express any more to the wider branding of club (what’s needed). Just two versions of the same badge really, what’s rather a limited choice for us, not just in opinions, but directional options too 18 hours ago, nick76 said: Although for the club to go away from what the fans overwhelmingly picked is not great. Not great to do, yet the fans didn’t get great options either. 18 hours ago, nick76 said: I think the Lerner badge is awful and the Heck simple version is worse. I agree, yet I do feel heck’s shield shape is nicer than the Lerner one. Not the first thing that’s springs to mind needing a change, but oddly welcome, in my opinion, aswell as dropping the AVFC. Every other chance/ lack of chance, not so welcome. 18 hours ago, nick76 said: I don’t want something fancy or out there, I just want something good and yes the fans to have some say. I personally agree on both parts. Yet the options should be different to each other. Simple, to fancy, to something else. 18 hours ago, nick76 said: If it’s to be a shield shape badge then fine, not my choice, but I’m not going to wet the bed over it, just make sure the other elements are good, balanced and predominantly claret and blue. That’s a fair opinion. For me, I do like the new shield shape. And I like how it’s been used in the Adidas launch campaign. The campaign design feels that there’s now a wider design idea and philosophy that could be used club wide. it’s picked up a few things that I’ve noticed about the club (probably why I like it) we are an old club, a founding club, formed in a Victorian industrial era city. with old fashioned colours and an old fashioned stadium. Yet, we are reborn and ready (“prepared”) for the future The Victorian designed murals on brickwork, just feels that and once changed to a lion, feels Aston Villa Edited May 18 by CarryOnVilla 4 Link to comment Share on other sites More sharing options...
Villa_Vids Posted May 18 Share Posted May 18 1 Link to comment Share on other sites More sharing options...
Villa Gaffa Posted May 19 Share Posted May 19 The round badge was fine and worth keeping. I think the mistake with it was having the Lion face the other way ! Link to comment Share on other sites More sharing options...
ferguson1 Posted May 19 Share Posted May 19 Was thinking about the new crest/badge last night and the news that the kit is meant to be unveiled tomorrow (According to FTLOPM Podcast). Would the club make it a double unveiling perhaps to soften the fan issues with it? Would seem strange to reveal a new kit without showing us the new badge first? Link to comment Share on other sites More sharing options...
nepal_villan Posted May 19 Share Posted May 19 31 minutes ago, ferguson1 said: Was thinking about the new crest/badge last night and the news that the kit is meant to be unveiled tomorrow (According to FTLOPM Podcast). Would the club make it a double unveiling perhaps to soften the fan issues with it? Would seem strange to reveal a new kit without showing us the new badge first? Feel club are nervous about fan reaction and are doing all they can to soften the blow. The badge was supposed to be unveiled months ago. Link to comment Share on other sites More sharing options...
Popular Post Captain_Townsend Posted May 19 Popular Post Share Posted May 19 1 hour ago, nepal_villan said: Feel club are nervous about fan reaction and are doing all they can to soften the blow. The badge was supposed to be unveiled months ago. If the club feel nervous then they have made a mistake. Immediately ditching the round badge that was unveiled as our new club logo was a massive call. It took courage in fairness. But, to do that, the replacement had to be truly outstanding and universally something that would unite club and fans. All the indicators are that this will not be the case. Which raises a lot of questions. 7 Link to comment Share on other sites More sharing options...
ender4 Posted May 19 Share Posted May 19 1 hour ago, ferguson1 said: Was thinking about the new crest/badge last night and the news that the kit is meant to be unveiled tomorrow (According to FTLOPM Podcast). Would the club make it a double unveiling perhaps to soften the fan issues with it? Would seem strange to reveal a new kit without showing us the new badge first? I mean it’s pretty obvious they are going to showcase the new kit and it will just happen to have the new badge on it that they won’t mention. So then you can’t get too upset about the badge because you are commenting on the new Adidas kit instead. 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted May 19 Share Posted May 19 Just now, ender4 said: I mean it’s pretty obvious they are going to showcase the new kit and it will just happen to have the new badge on it that they won’t mention. So then you can’t get too upset about the badge because you are commenting on the new Adidas kit instead. Remember their BS last summer about 'monitoring reaction' to the round badge? Not even going to bother this time around Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 19 Share Posted May 19 1 minute ago, ender4 said: I mean it’s pretty obvious they are going to showcase the new kit and it will just happen to have the new badge on it that they won’t mention. So then you can’t get too upset about the badge because you are commenting on the new Adidas kit instead. This is how it’s going to play out 1 Link to comment Share on other sites More sharing options...
thabucks Posted May 19 Share Posted May 19 I’ve had no real affinity to our bagde since being a child and my first Villa kit 91/92 - every badge since hasn’t really bothered me too much personally. We will always be Aston Villa FC and play in Claret, we are the founding fathers of league football with a rampant lion. The new badge is instantly recognisable as ours. Emery and who wears the badge is more important to me. Fans seem to be getting nowadays too hung up of amortisation and branding. We are playing champions league football next season after having our best season in decades… that’s what is important to me but get others feel differently and that is the joy of football 4 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted May 19 Share Posted May 19 (edited) I wouldn't be commenting half has much on this thread if they hadn't tried so much BS on us last summer. Be up front, say the new branding guy doesn't like our choice and thinks something else would work. All that stuff about trying two badges for a year, paying homage to 1982 in its 41st anniversary, monitoring reaction blah blah blah. It got my back up. Edited May 19 by Captain_Townsend 3 Link to comment Share on other sites More sharing options...
ThunderPower_14 Posted May 19 Share Posted May 19 Heck was right that the round badge had a lukewarm reception but his decision to scrap it was 100% about money and money only. What we should have done is just reverted to the Lerner badge instead of releasing a "new" badge that will cause more anger. I hope one day we are told the ins and outs of what happened with this because it's been a bizarre sequence of events for us to move to a clearly inferior badge. Link to comment Share on other sites More sharing options...
Jareth Posted May 19 Share Posted May 19 I honestly don’t understand any animosity toward the club over this issue at a time when we’ve just qualified for the champions league. 3 Link to comment Share on other sites More sharing options...
brommy Posted May 19 Share Posted May 19 57 minutes ago, Captain_Townsend said: I wouldn't be commenting half has much on this thread if they hadn't tried so much BS on us last summer. Be up front, say the new branding guy doesn't like our choice and thinks something else would work. All that stuff about trying two badges for a year, paying homage to 1982 in its 41st anniversary, monitoring reaction blah blah blah. It got my back up. It did get my back up. It could definitely have been handled better. For myself, it's time to move on now. Little to be gained in not. Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 19 Share Posted May 19 (edited) 1 hour ago, Captain_Townsend said: I wouldn't be commenting half has much on this thread if they hadn't tried so much BS on us last summer. Be up front, say the new branding guy doesn't like our choice and thinks something else would work. All that stuff about trying two badges for a year, paying homage to 1982 in its 41st anniversary, monitoring reaction blah blah blah. It got my back up. we never noticed but tbh, I feel your frustration, it was a underhand way of saying “we don’t like this, we going to bin it” it also seems like you’re frustrated that scrapping the new round badge was undermining the fans choice. More so, when you seem to like the new round badge aswell. Yet, I see why Heck and his team wanted to scrap it (I’ve mentioned most above, but in short) A flawed/skewed/limited process to get to it. Incomplete expanded branding. lack of fan choice, and of lack design choice (we just had two of the same design idea). (Also) the execution was teamed with the worst kit/sponser in years. it’s unfortunately has the round badge identical to other round badge design a new marketing team coming in to this imcomplete mess has limited choice, finish it with no instructions or start again. they stated again. I’m not convinced by the latest badge, but at least the wider branding feels like it has a direction for the fist time in years Edited May 19 by CarryOnVilla Link to comment Share on other sites More sharing options...
wishywashy Posted May 19 Share Posted May 19 1 hour ago, Captain_Townsend said: I wouldn't be commenting half has much on this thread if they hadn't tried so much BS on us last summer. Be up front, say the new branding guy doesn't like our choice and thinks something else would work. All that stuff about trying two badges for a year, paying homage to 1982 in its 41st anniversary, monitoring reaction blah blah blah. It got my back up. I entirely get why they decided to ditch the Purslow rebrand, but yes, implicitly announcing (through obvious lies) that they would scrap it within the kit launch of this season's kits was such a bizarre decision. Then you get the impression that this rebrand was a bit rushed: the issue with having zero fan input is that by the time this new badge was seen by fans and received pretty overwhelmingly negative feedback it was too late to change anything. The clear delay of the badge launch speaks for itself in showing how they've put themselves between a rock and a hard place. It's a tough situation but it feels like they've rushed this rebrand and botched the initial essentials: which is both a massive shame and frustrating because the work they seem to be doing with Adidas and other agencies seems to be really, really promising. 1 1 Link to comment Share on other sites More sharing options...
Recommended Posts