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Future Club Crest & Brand Identity


fightoffyour

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35 minutes ago, MrBlack said:

Make the A more like an A, the V more like a V and it becomes clearer. The 1 into the 5 needs tidying up but limited with what I can do on my phone.

Do they not just run it past people first 🤷‍♂️? And assuming they do, do they not get comments like they did from us?

image5.png

I think it might be one of those things where once you KNOW it says AV150 then it looks much better.

That's not a defence of it by the way. It absolutely should be tested on fresh eyes. Just looking for an explanation

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4 minutes ago, S-Platt said:

It's not the best 😕 

You're being kind. If I wanted to also be kind I would say that they got the colours right, nice shade of Claret, Blue and proper gold colour not the horrible yellow we've been inflicted with repeatedly. 

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Is there a reason I’ve missed why this is still being discussed in here and not the 150th anniversary logo thread?


Regardless of the 150th badge/logo/whatever the **** it is, I’m still fairly hopeful the new badge proper will be satisfactory.

Although whether it’s going to be good enough to make all this pissing about worthwhile is another matter.

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11 minutes ago, burchy said:

Was bored at work this afternoon.

IMG_2100.jpeg.050dd58363aab4e5c37cb4fd480ed940.jpeg

I like the gas lamp crown with the flame, nice touch. Nothing to dislike here :)

Preferences:

The lion facing east, especially in our 150 anniversary year
"Football Club" is unnecessary
I would take Estd out and put the 1874 at the bottom

Anyway ... I would be happy with it as it is

Edited by fruitvilla
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7 hours ago, burchy said:

Was bored at work this afternoon.

IMG_2100.jpeg.050dd58363aab4e5c37cb4fd480ed940.jpeg

Nice

Though you've been a bit literal for our new image direction. Change the font so that it possibly reads Austin Allegro Fanny Pack and make the Lion look like a roadkill weasel and you're onto a real winner

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6 minutes ago, ThunderPower_14 said:

The way you've included the lamp is excellent 👌

I agree, people have been talking about how a round badge makes us look like other clubs, but the lamp is unique. Changes the profile of the circle, and provides a focal point.

You know after sleeping on it I think this is the best badge design, including the official ones, that I've ever seen. 

 

 

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It's a great concept, you could also put the star in the lamp if one was so inclined. My god, it even has a watermark.

There's too much text and I'm not a fan of the font, but the colour arrangement (blue borders, mostly claret, gold lion and lettering) is exactly how I would do it.

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11 hours ago, burchy said:

Was bored at work this afternoon.

IMG_2100.jpeg.050dd58363aab4e5c37cb4fd480ed940.jpeg

 

11 hours ago, fruitvilla said:

I like the gas lamp crown with the flame, nice touch. Nothing to dislike here :)

Preferences:

The lion facing east, especially in our 150 anniversary year
"Football Club" is unnecessary
I would take Estd out and put the 1874 at the bottom

Anyway ... I would be happy with it as it is

I agree with the "less writing" aspect. Lion can stay facing as is.

Otherwise also agree with what others have said, it's a great design and the incorporation of the gas lamp is perfect.

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12 hours ago, burchy said:

Was bored at work this afternoon.

IMG_2100.jpeg.050dd58363aab4e5c37cb4fd480ed940.jpeg

  • Get rid of the escalated sexually transmitted disease bit because that's what it will get called or something similar.
  • 18 on one side 74 the other.
  • Reduce the lion size slightly as it looks cramped.
  • Change the lion colour to gold to match the writing

I think you'd have a great design then. Love the gas lamp ref too.  

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