Made In Aston Posted June 22, 2023 Share Posted June 22, 2023 What a F'Heck up this is! Link to comment Share on other sites More sharing options...
Popular Post AvfcRigo82 Posted June 22, 2023 Popular Post Share Posted June 22, 2023 3 hours ago, nick76 said: I’m not really arguing about the decisions re his involvement but one of the key things under him is marketing and communication and today was his first step in that arena and it was a debacle. The communication was a total misstep. If he didn’t know the sponsorship was a sore point with fans that’s an issue, if he did know then it’s bad marketing to release the official statement on that on the day of a kit launch. It puts fans in a poor mood when it you want anything but that on a launch. The same with throwing in about the badges, why did they need to throw that in today to muddy the kit launch. It’s bad marketing/communication and it’s not a good sign for the first major thing. Both the sponsorship and badge thing could’ve been done differently both in terms of the days they were announced and especially how the badge was announced could’ve been explained in a much better way/format/environment. The decisions may have not been his although the badge thing is surely but giving him the benefit of doubt on that. How and when it was communicated is definitely down to him and it has been a bad day at the office I’m afraid. Nope. I disagree. What was he supposed to communicate about? The badge and sponsor was already done and stamped before he came along? What was he supposed to do at the 12th hour? For me, there's nothing he could do. Also, has he released some sort of statement about it because I've not seen one if he has. Not sure why he's getting the blame for the failings that were orchestrated by the last charlatan. 6 1 Link to comment Share on other sites More sharing options...
Popular Post allani Posted June 22, 2023 Popular Post Share Posted June 22, 2023 2 hours ago, Made In Aston said: I hope there is a legitimate business reason for wanting another rebrand, rather then just being because he doesn't like it and wasn't involved. Otherwise it really does get embarrassingly amateurish. I am pretty sure the NSWE have proved that with their business success prior to Villa (and at Villa) that they are serious about what they do. If Heck feels that a serious rebrand is required then I am sure that he will be being challenged at Board level to explain why. The fact that the current re-brand has paused suggests that he has convinced our owners that the current direction is not worth pursuing - I would be very surprised if he's convinced them of that just because he doesn't like it. This guy is very well-regarded in the US and (as has been pointed out before) led an iconic rebrand in the past. I don't quite know how we have got to the position that he can be accused of being amateurish or petty enough to not support a good idea because it isn't his. Let's at least wait until he has his feet under the desk and presented some of his ideas on how to improve our off-field success. 10 Link to comment Share on other sites More sharing options...
Spoony Posted June 22, 2023 Share Posted June 22, 2023 Chrissy Two-Badges has some fixing to do Link to comment Share on other sites More sharing options...
nick76 Posted June 23, 2023 Share Posted June 23, 2023 9 hours ago, AvfcRigo82 said: Nope. I disagree. What was he supposed to communicate about? The badge and sponsor was already done and stamped before he came along? What was he supposed to do at the 12th hour? For me, there's nothing he could do. Also, has he released some sort of statement about it because I've not seen one if he has. Not sure why he's getting the blame for the failings that were orchestrated by the last charlatan. As I said it wasn’t about what was in the decisions but the timing of announcing those decisions. I thought I was very clear about that, your response suggests you didn’t get that because I agree with, as I also said, that the decisions already had been made. My response, as I said, was about timing and I explained why and having worked in this area know that the timing of announcements can be just as impactful as what the announcement actually says… Link to comment Share on other sites More sharing options...
Captain_Townsend Posted June 23, 2023 Share Posted June 23, 2023 Villa deleted the video Project B6 posted on twitter: Have to say I have taken an instant dislike to Heck over the shambles of yesterday. Link to comment Share on other sites More sharing options...
AvfcRigo82 Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, nick76 said: As I said it wasn’t about what was in the decisions but the timing of announcing those decisions. I thought I was very clear about that, your response suggests you didn’t get that because I agree with, as I also said, that the decisions already had been made. My response, as I said, was about timing and I explained why and having worked in this area know that the timing of announcements can be just as impactful as what the announcement actually says… What would you have done differently Nick? Link to comment Share on other sites More sharing options...
Dante_Lockhart Posted June 23, 2023 Share Posted June 23, 2023 23 minutes ago, Captain_Townsend said: Villa deleted the video Project B6 posted on twitter: Have to say I have taken an instant dislike to Heck over the shambles of yesterday. He's been here what, 3 weeks? I highly doubt most of today was at his behest. This would have been planned for a fair while before his involvement. People jumping on him over a kit launch is a bit OTT 1 Link to comment Share on other sites More sharing options...
HKP90 Posted June 23, 2023 VT Supporter Share Posted June 23, 2023 12 minutes ago, Dante_Lockhart said: He's been here what, 3 weeks? I highly doubt most of today was at his behest. This would have been planned for a fair while before his involvement. People jumping on him over a kit launch is a bit OTT I mean, I guess. Seems to me a single meeting could have sorted this all out. Link to comment Share on other sites More sharing options...
nick76 Posted June 23, 2023 Share Posted June 23, 2023 Just now, AvfcRigo82 said: What would you have done differently Nick? 1) Announce the kit launch on a different day to the sponsorship and two badges. The kit launch is a positive promotion in marketing and leads to many of your forthcoming season re the rest of your collection. While this misstep will be forgotten in a couple of weeks/months I’ve learnt in my personal career that you want a positive day with any new product launches as they can be impacted, which then has more negative response to your product and thus sales. 2) Sponsorship was a difficult one, that was always going to land badly. Whenever we’ve had to do a difficult announcement you do it when the least impact, so if possible I would’ve released the announcement at 10pm on Monday or Tuesday night. People are getting ready for bed, see it or don’t, less time for people to initially discuss and a lot of the heat is lost by the morning when people wake and then enough time to cool down enough before the positive day kit launch. 3) the double badge. My issue with this is hiding it in the kit announcement and also double badge. Again, though I will forget the decision and just talk about announcing it. I think this should’ve been done on a different day, probably before the kit launch and a fuller statement explaining it. I think hiding it in the kit announcement looks likes they wanted to hide it to not be questioned about it. It looks unprofessional imo after the work was done to get the new badge. We can all deduce that it seems they don’t like the new badge and while they would never say that they could’ve expanded more on their statement. 2 Link to comment Share on other sites More sharing options...
nick76 Posted June 23, 2023 Share Posted June 23, 2023 16 minutes ago, Dante_Lockhart said: He's been here what, 3 weeks? I highly doubt most of today was at his behest. This would have been planned for a fair while before his involvement. People jumping on him over a kit launch is a bit OTT 5 weeks at least, the official announcement was the 17th of May and I saw him at Villa park before then and it was also suggested he’d been around for longer than that. To think he was not involved in these announcement timing seems naive. 1 Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted June 23, 2023 Share Posted June 23, 2023 Villa fans looking for Chris Heck after 3 weeks in the job. 2 2 Link to comment Share on other sites More sharing options...
Vive_La_Villa Posted June 23, 2023 Share Posted June 23, 2023 I’m not a fan either. But mainly because he reminds me of Alex McLeish. 1 Link to comment Share on other sites More sharing options...
The Fun Factory Posted June 23, 2023 Share Posted June 23, 2023 Some sort of cosy sit down interview on avtv in the next few weeks wouldn't be a bad idea covering his new role and remit, the whole kit/crest saga, dodgy sponsorship, inner city academy update, and what is our actual timescale on the stadium redevelopment. 3 Link to comment Share on other sites More sharing options...
nick76 Posted June 23, 2023 Share Posted June 23, 2023 22 minutes ago, Vive_La_Villa said: Villa fans looking for Chris Heck after 3 weeks in the job. I think he’ll do a fantastic job over time based on his experience, it doesn’t mean that we can’t question decisions. I don’t want his head in the slightest, I just think yesterday was a bad day. 2 Link to comment Share on other sites More sharing options...
OutByEaster? Posted June 23, 2023 Moderator Share Posted June 23, 2023 I'd imagine that once the dust settles on this explosion he'll be relieved that he's able to settle in to working on his own way. At the 76'ers he was given what was basically a clean sheet and able to build from the ground up - he didn't get that opportunity here - maybe setting fire to everything to give himself that opportunity was a sort of plan? 2 Link to comment Share on other sites More sharing options...
Popular Post Feidhlim Posted June 23, 2023 Popular Post Share Posted June 23, 2023 (edited) There's a 45min YouTube presentation done by Heck on how he changed 76ers. I watched it yesterday and I know why we have done soft launch. I'm also really excited for the next few years. HIGHLY recommended if you're doubting Heck. Here: Edited June 23, 2023 by limpid fixed embed 8 3 Link to comment Share on other sites More sharing options...
MrBlack Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, Feidhlim said: There's a 45min YouTube presentation done by Heck on how he changed 76ers. I watched it yesterday and I know why we have done soft launch. I'm also really excited for the next few years. HIGHLY recommended if you're doubting Heck. Here: https://youtu.be/1f9rQiy11D0 So you're suggesting that their statement was correct and we should have just taken it as written? That they will judge response and then, potentially, if its favourable, we'll see everything else updated to align in due course. Link to comment Share on other sites More sharing options...
Popular Post Feidhlim Posted June 23, 2023 Popular Post Share Posted June 23, 2023 7 minutes ago, MrBlack said: So you're suggesting that their statement was correct and we should have just taken it as written? That they will judge response and then, potentially, if its favourable, we'll see everything else updated to align in due course. IMO, Heck wants a consistent and easily identifiable brand. I don't think anyone around him is convinced the new crest is it. It's clear to me Heck will not like the idea of two badges, that's for sure. So more to come on this. He is planning for the next 20 years and won't be making any sweeping changes until he is sure it's the best way forward. So I completely understand the soft launch and not (potentially) wasting money on updating crest around the stadium and digital. The brand isn't just about a crest either, so I'm expecting lots of tributes to our history, more community events, more events that include non-football related stars. He is obviously very good at what he does. Without a doubt. I suggest you watch the link but you're obviously welcome to be critical of the launch. We have an insight to this guy's mindset and what I've seen makes me excited for AVFC. 7 Link to comment Share on other sites More sharing options...
MrBlack Posted June 23, 2023 Share Posted June 23, 2023 (edited) 4 minutes ago, Feidhlim said: IMO, Heck wants a consistent and easily identifiable brand. I don't think anyone around him is convinced the new crest is it. It's clear to me Heck will not like the idea of two badges, that's for sure. So more to come on this. He is planning for the next 20 years and won't be making any sweeping changes until he is sure it's the best way forward. So I completely understand the soft launch and not (potentially) wasting money on updating crest around the stadium and digital. The brand isn't just about a crest either, so I'm expecting lots of tributes to our history, more community events, more events that include non-football related stars. He is obviously very good at what he does. Without a doubt. I suggest you watch the link but you're obviously welcome to be critical of the launch. We have an insight to this guy's mindset and what I've seen makes me excited for AVFC. Think I didn't come across clear. I was joking about how everyone ignored the part of the launch message that said they're going to judge the reaction before revisiting for the 150th year. Everyone's just assumed we have (or Heck has) no plan. Edited June 23, 2023 by MrBlack 2 Link to comment Share on other sites More sharing options...
Recommended Posts