Popular Post PeterSw Posted June 23, 2023 Popular Post Share Posted June 23, 2023 2 hours ago, Feidhlim said: There's a 45min YouTube presentation done by Heck on how he changed 76ers. I watched it yesterday and I know why we have done soft launch. I'm also really excited for the next few years. HIGHLY recommended if you're doubting Heck. Here: NGL .. After watching this if Heck has looks at everything and wants to start from scratch i'm all for it. The job he did with the 76ers has been excellent. 6 Link to comment Share on other sites More sharing options...
lexicon Posted June 23, 2023 Share Posted June 23, 2023 I really hope he secures us a decent manufacturer again. Can't be doing with Macron or Castore etc. Garbage. 2 Link to comment Share on other sites More sharing options...
Popular Post allani Posted June 23, 2023 Popular Post Share Posted June 23, 2023 2 hours ago, Feidhlim said: There's a 45min YouTube presentation done by Heck on how he changed 76ers. I watched it yesterday and I know why we have done soft launch. I'm also really excited for the next few years. HIGHLY recommended if you're doubting Heck. Here: I know it is just under 45 minutes long but I would highly recommend everyone sits down and watches this. Honestly, it really shows why NSWE have hired Heck and provides an idea of the type of thinking that we can expect from the club over the coming months and years. Not all of the ideas will work first time - but I think that the presentation shows how certain ideas and concepts evolved over a period until they reached the point where (almost) everyone was happy. I love the idea of trying to bring the history of the club back to life and also tying the club into the city / community. Americans tend to embrace some of this stuff more quickly than us cynical Brits but it strikes me that over the next few years we are going to have a massive opportunity to claim and shape the brand. The stuff that they did at the 76s makes our last "re-brand" look tiny and insignificant and so I can see why rebranding around the stadium has been put on hold. I love the idea that there will almost certainly be more recognition of some of the great names from our past. I love the idea that everything about the club will be about the club and our ethos - it makes me think that any future partners will be expected to not just give us loads of money but also reflect our "brand" - which our new sponsors most definitely do not. None of the news from yesterday makes any sense when you listen to Heck talking - which makes me think it really was a "get the project done and out" and then start the thinking again from scratch. And that excites me. I might not like the next badge or kit either but based on this video I do think that whatever is produced will have been carefully thought about and will be done for a reason rather than just looking like a default "off the shelf" design made out in our colours. 7 Link to comment Share on other sites More sharing options...
allani Posted June 23, 2023 Share Posted June 23, 2023 22 minutes ago, lexicon said: I really hope he secures us a decent manufacturer again. Can't be doing with Macron or Castore etc. Garbage. His brand principles with the 76ers were - History, Quality, Authenticity. I suspect that his values here will be VERY similar and I think that will cover both the design and manufacture. 4 Link to comment Share on other sites More sharing options...
Popular Post MrBlack Posted June 23, 2023 Popular Post Share Posted June 23, 2023 4 minutes ago, allani said: I know it is just under 45 minutes long but I would highly recommend everyone sits down and watches this. Honestly, it really shows why NSWE have hired Heck and provides an idea of the type of thinking that we can expect from the club over the coming months and years. Not all of the ideas will work first time - but I think that the presentation shows how certain ideas and concepts evolved over a period until they reached the point where (almost) everyone was happy. I love the idea of trying to bring the history of the club back to life and also tying the club into the city / community. Americans tend to embrace some of this stuff more quickly than us cynical Brits but it strikes me that over the next few years we are going to have a massive opportunity to claim and shape the brand. The stuff that they did at the 76s makes our last "re-brand" look tiny and insignificant and so I can see why rebranding around the stadium has been put on hold. I love the idea that there will almost certainly be more recognition of some of the great names from our past. I love the idea that everything about the club will be about the club and our ethos - it makes me think that any future partners will be expected to not just give us loads of money but also reflect our "brand" - which our new sponsors most definitely do not. None of the news from yesterday makes any sense when you listen to Heck talking - which makes me think it really was a "get the project done and out" and then start the thinking again from scratch. And that excites me. I might not like the next badge or kit either but based on this video I do think that whatever is produced will have been carefully thought about and will be done for a reason rather than just looking like a default "off the shelf" design made out in our colours. The interesting thing there was the bit about the badge, just after 12 mins in. They evolved that over a few years. What they ended up with is quite simple but recognisable and now pretty timeless. I think I'd accept a few years of evolution to end up with something that will work timelessly. I think the kit logo should be simple, just a lion, but we maintain a more formal looking full crest for formal purposes. Was he a fan of the 76ers? If so, it may be more difficult for him here as he has to learn the history, but I'm sure he'll pick up the key parts of it quickly enough. But if he wasn't a fan, it comes across as if he was in that video, so should be a pretty natural thing for him to repeat with us. 5 Link to comment Share on other sites More sharing options...
Don_Simon Posted June 23, 2023 Share Posted June 23, 2023 Brilliant video, thanks for sharing. Ten minutes in and he extols the importance of brand consistency. Suffice to say, however much you're pulling your hair out about the current branding mess, he's feeling worse. More importantly, understands the importance of rectifying it for the long term. (The bit about celebrating history struck a chord with me too - we are so poor at this, hopefully Heck can rectify this also). 1 Link to comment Share on other sites More sharing options...
Popular Post lexicon Posted June 23, 2023 Popular Post Share Posted June 23, 2023 20 minutes ago, Captain_Townsend said: The problem is we got a new badge and finally got rid of the Lerner badge and now his guy comes and we have ended up in no man's land. It is a mess and he has got off to a bad start. Absolutely not. If anything, he's made the right decision to not commit to something that was a half-arsed job in lieu of actually doing it properly. 13 Link to comment Share on other sites More sharing options...
allani Posted June 23, 2023 Share Posted June 23, 2023 19 minutes ago, Captain_Townsend said: The problem is we got a new badge and finally got rid of the Lerner badge and now his guy comes and we have ended up in no man's land. It is a mess and he has got off to a bad start. We're only in a no man's land because we didn't have this guy in from the start. The method he adopted at the 76ers shows what we should have been doing 18 months ago. We've pulled the plug before we waste more money on a poorly thought through re-brand. As with the 76ers - it is unlikely that we land on our new brand straight away - it will almost certainly take time to evolve. We were heading down the wrong path and he's pulled the plug as best he can. I am convinced it will prove to be the right decision in the long run. 2 Link to comment Share on other sites More sharing options...
Hev Posted June 23, 2023 Share Posted June 23, 2023 I hope he doesn't get rid of the Lion on the big screens before we come out. Very emotional that is (even the Lion cries - don't understand why) but i wish he would get rid of the awful screeching din we come out to and give us something more rocking or powerful. Link to comment Share on other sites More sharing options...
allani Posted June 23, 2023 Share Posted June 23, 2023 28 minutes ago, Don_Simon said: Brilliant video, thanks for sharing. Ten minutes in and he extols the importance of brand consistency. Suffice to say, however much you're pulling your hair out about the current branding mess, he's feeling worse. More importantly, understands the importance of rectifying it for the long term. (The bit about celebrating history struck a chord with me too - we are so poor at this, hopefully Heck can rectify this also). 100% on this bit. I loved how much time and effort they spent celebrating the 76ers history (even if it was partly because their team at the time he joined completely sucked). The commissioning of statues of great players down the ages, the art exhibitions featuring players down the ages, the fact that they had merchandise featuring historic players, the involvement of ex-players before / after matches, etc were all great to see. I hope that we do something very similar. I also really liked how he celebrated the history of the club AND the city. So it will be interesting to see how that works in a city with more than one football club. 2 Link to comment Share on other sites More sharing options...
Popular Post JAMAICAN-VILLAN Posted June 23, 2023 Popular Post Share Posted June 23, 2023 Just watching that on brand video now. Love everything i'm hearing and seeing so far. I'm totally for a rebrand from top to bottom. Question is, would the more " stubborn " fans go for this? He speaks on everything, even down to " owning " a colour different to everyone else. This has been one of my pet peeves for yonks. 10 Link to comment Share on other sites More sharing options...
Popular Post JAMAICAN-VILLAN Posted June 23, 2023 Popular Post Share Posted June 23, 2023 3 minutes ago, Captain_Townsend said: They dangled a new round badge in front of us for 8 months and then they took it away at the last minute. In 2007 people wanted a round badge and didn't get one. I am sorry but it will take more than a video to get over the disappointment of yesterday Jesus Christ, the bloke has been here about 3 weeks, and you're desperate to hammer home that he is the fault of all things Villa now. You think he gained his reputation , or that Villa hired him based on " one video ". Get a grip man.. .you've been regurgitating the same sentiment the whole thread. 6 Link to comment Share on other sites More sharing options...
The Fun Factory Posted June 23, 2023 Share Posted June 23, 2023 Seemed just the usual sports marketing talk, with an American angle. Having promotion and regulation makes it a completely different culture, esp with the bit when they tried to celebrate the 10-74 season. Couldn't really do that in 15/16. But we need to give him time and give him a chance. Link to comment Share on other sites More sharing options...
Davkaus Posted June 23, 2023 Share Posted June 23, 2023 35 minutes ago, JAMAICAN-VILLAN said: He speaks on everything, even down to " owning " a colour different to everyone else. This has been one of my pet peeves for yonks. Hopefully he won't suffer the nonsense we've endured about a dozen different shades of claret. 2 Link to comment Share on other sites More sharing options...
Teale's 'tache Posted June 23, 2023 Share Posted June 23, 2023 2 hours ago, Feidhlim said: There's a 45min YouTube presentation done by Heck on how he changed 76ers. I watched it yesterday and I know why we have done soft launch. I'm also really excited for the next few years. HIGHLY recommended if you're doubting Heck. Here: Really impressive, he explains exactly what I want our brand to be during this video, obviously, substitute the 76ers with Villa, and Philadelphia with Birmingham. It needs to be simple, it needs to be authentic, it needs to be consistent, and it needs to be engaging. Keep the traditional side of things we hold most dear, whilst moving forward and innovating. Honestly, I no longer care about the double crest this season as long as he can deliver the brand he talks about in this video. Our brand and marketing are a total mess at the moment, he's not going to fix it a few months into the job, it's going to take a few years, fortunately, he sees the long-term benefits of short-term pain. As a designer, I can tell you I'd love to work for a guy like this. 2 Link to comment Share on other sites More sharing options...
Don_Simon Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, JAMAICAN-VILLAN said: Just watching that on brand video now. Love everything i'm hearing and seeing so far. I'm totally for a rebrand from top to bottom. Question is, would the more " stubborn " fans go for this? He speaks on everything, even down to " owning " a colour different to everyone else. This has been one of my pet peeves for yonks. He owned Blue at Phillie. So only right he owns Claret in Aston. Mate. 1 Link to comment Share on other sites More sharing options...
allani Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, The Fun Factory said: Seemed just the usual sports marketing talk, with an American angle. Having promotion and regulation makes it a completely different culture, esp with the bit when they tried to celebrate the 10-74 season. Couldn't really do that in 15/16. But we need to give him time and give him a chance. It seems like a huge step forward from most things we've done in this area before. I failed badly to explain yesterday how I think we've failed to market Villa's unique history in the past and how the new badge / kit feel very vanilla and "out of the box" approaches to me. Someone coming in and trying to own our "brand" and get people enthusiastic about it again seems quite exciting. I'd love to see more of this thinking added into the ground development ideas too - particularly some way of acknowledging some of our greatest figures through the years whether that be statues, stand names, bricks / plaques around the ground, photos, murals, whatever. Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, Don_Simon said: He owned Blue at Phillie. So only right he owns Claret in Aston. Mate. Scenes when we decide to be " progressive " and change our colours to Pink. " This represents the beginning of the claret spectrum... and going into a future where we're not defined by gender or colour " Link to comment Share on other sites More sharing options...
rodders0223 Posted June 23, 2023 Share Posted June 23, 2023 Bring back Purslow This guy's an absolute whopper. 1 Link to comment Share on other sites More sharing options...
Davkaus Posted June 23, 2023 Share Posted June 23, 2023 1 hour ago, rodders0223 said: Bring back Purslow This guy's an absolute whopper. I can't decide if you're having a great evening winding people up or if you've finally lost the plot 1 Link to comment Share on other sites More sharing options...
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