New Club Crest Ideas

[HKP90]

54 minutes ago, a m ole said:

 

The problem with a round badge is everyone who wants it wants means they want the original Villa one that has hundreds of carbon copies in football. You can do it a bit different like Frankfurt/Ajax or my mock up below:

 

but when people say they want a ‘round badge’ it almost always means the city group template look -

You got my vote, bud. Excellent. 

[est1874]

14 minutes ago, NurembergVillan said:

I don't disagree with any of this, to be honest.

My argument is (as my colleagues will have seen before) intended to provoke thought.  If we go through the process of "it can't be round" and then end up with round being the best answer, we know we've chosen it for the right reasons.

For me the badge that's best for Villa inspires young/new fans and feels authentic to the die-hards.

It should be less about modern v tradition and more about does it represent what Aston Villa aspires to be. Then it makes sense to everyone.

Fair enough! Can't really argue with that mate

[HKP90]

btw, I just realised I keep putting excellent at the end of my posts. Sorry, long week. And I'm not Mr Burns. 

[His Name Is Death]

I really like PSG and LOSC's updates, so I'm glad we're in good hands at least.

Edited August 26, 2022 by His Name Is Death

[ThunderPower_14]

I am generally supportive of a standalone lion, but I think it's going to have to work pretty hard to be distinctive given how common lions are in football badges. How do we keep it distinctive but also look like the badge of a famous old football club?

 

[tomsky_11]

1 hour ago, a m ole said:

nothing but framing the name, and allowing the background to be a different colour on a white or blue kit where the gold would wash out

Yep, name would look odd in that position without it. Could sit underneath though a la Spurs. And change the colour of the lion to suit the kit like Forest.

[tomsky_11]

So it we are talking about tradition and the origin of the lion as our crest then it's about the club's link to Scotland and taken from the Scottish rampant lion, which is presented like this...

How would something similar look for us? I'm thinking about the different coloured claws and tongue in blue. I mean, as it is its not far off claret and blue is is? Thinking about it, might this be where the original idea for the claret and blue came from?

[tomsky_11]

Like this?

 

Or just the head?

[Tayls]

Why’s it got a hockey stick shoved in its gob? 

[imavillan]

14 hours ago, NurembergVillan said:

OK, here's my abbreviated version of my perspective on the FCG crest/identity discussion at VP last night -

It was a loooong chat. A guy from the design agency was leading it, and lists PSG and LOSC amongst other clubs he/the agency has recently designed for.

It was a conversation that I'm deeply passionate about, as you can imagine. Whilst one of the members began with "this'll be easy - we just go back to the round one", I was keen to emphasise that it needs deeper thought than that.

As much as the general consensus on the survey was "it was just marketing buzzwords", things made more sense when I began talking about values. As a club, we were historically pioneers and this should be an opportunity to showcase that. If we just "go back to the round one" we're the same as Chelsea and Man City - and they're a couple of Johnny Come-Latelys who want to pretend they've got heritage.

The lion is one of two constants in the history of Aston Villa. The name is the other. Personally, I'd love for our crest to be a lion with Aston Villa written below it. Maybe give the Villa more prominence than the Aston (like Paris and St Germain on their new crest).

I wouldn't have the star. Incorporating it suggests we won't win it again. Liverpool, Real Madrid, Barcelona - no stars. Villa and Forest - stars.  Maybe feature it inside the shirt, behind the badge, or something. It has a role, just not as part of our main identity. Look at Liverpool's official crest, then look at what shows up on the front and back of the shirt. An identity can take various forms so long as they all work together.

I talked about how disjointed our visuals are in general - from Twitter to matchday to around the ground. I requested a bespoke typeface that we can own and use everywhere. I also talked about colour. As you approach VP now, there are countless banners on lampposts. Great, but the top part of them is sky blue and so is most of the crest, so they are largely invisible.  Couple that with no real clarity on what our colours are. No consistency either. My suggestion was to get a 1982 shirt, send it to a company in the US called CSI and have them created the dye recipe and reference number for that claret and that blue. That then becomes the standard.

I also talked about the prestige of the crest and the shirt. I talked a lot. Dave Woodhall was keen to support me in saying that I should be the one talking a lot! As I approach the Holte on a matchday I see the club badge in gold leaf and feel proud. As I leave VP at the end, I'm trampling all over it on burger wrappers and serviettes. It's disrespectful. The badge is our crown jewel. Treat it like that.

Same for the shirt - only the men's and women's first teams should get the main kit. All other age groups have their own version. Pro and replica should be available for sale, but you only get a Villa shirt when you're picked for the first team. It's an honour.

As much as this is my personal view on it, albeit an informed one, I also spoke about the requirements of other fans in different localities and age groups - including potential new fans seeing us for the first time and being able to know who we are. I was part of implementing the new identity of Spurs and the Italian federation, saw first-hand the mess with Everton's first go around at their new badge (and the "please everyone" version they ended up with) AND had to talk Hull City down from the cliff edge when they were looking to implement the whole "Tigers" thing. What they ended up with could've been far, far worse.

I feel like we'll get something good here, something to be proud of, so long as the surveys and feedback don't hamstring it.

A camel is a racehorse designed by committee.

Thanks.

Have to disagree with the shirt element though. (unless i've miss read what you are saying)

Every team connected with the club should play in the kit. It's an identity. The dna of the club.

You speak about how disjointed the visuals are and i agree they are but then if we ask teams representing the club to play in different kits then this too is disjointed.

It's the club uniform and if you are representing the club you should wear the club uniform.

[imavillan]

3 minutes ago, Tayls said:

Why’s it got a hockey stick shoved in its gob? 

i thought he was swallowing a boomerang !!!

[MrBlack]

Not a fan of the lion with a huge tongue. Makes it look more like a dragon breathing fire. Which has f all to do with us. 

If we want something unique, that is instantly identifiable as us, it can't be just a lion.  This rules out having a logo that is just a lion. 

If we can incorporate our initials into a lion (either complete or just a head) in some way, without it looking forced or just shit,  then that lion is instantly and soley an Aston Villa lion. 

I think if we go down that route, we're on to a winner. But if will be difficult to get it right.

You then have to decide whether you want that standalone, in a shield/circle/other, whether you want our full name and the year and the star....

It's a nightmare for whoever ends up deciding. Good luck to them.

 

[NurembergVillan]

44 minutes ago, ThunderPower_14 said:

I am generally supportive of a standalone lion, but I think it's going to have to work pretty hard to be distinctive given how common lions are in football badges. How do we keep it distinctive but also look like the badge of a famous old football club?

As I said in the meeting, luckily we don't have to solve it - we just have to ask for it!

[Mic09]

9 minutes ago, Tayls said:

Why’s it got a hockey stick shoved in its gob? 

New Nike sponsorship deal 

[NurembergVillan]

6 minutes ago, imavillan said:

Have to disagree with the shirt element though. (unless i've miss read what you are saying)

Every team connected with the club should play in the kit. It's an identity. The dna of the club.

You speak about how disjointed the visuals are and i agree they are but then if we ask teams representing the club to play in different kits then this too is disjointed.

It's the club uniform and if you are representing the club you should wear the club uniform.

Don't get me wrong, I'm not suggesting they play in their PE kit, it's more whether the first team kit can have something special to it that marks it out as an achievement - like winning an England cap (in any sport).

Could be that it's a simpler shirt design (like that round-neck Nike/Acorns one) or that there's something special about the crest or application.

They've still got to look like Aston Villa. They've still achieved a lot by representing us at any level. But I think it'd be great to have something to aspire to.

Anyway - I hold no skin in this game. Sometimes I just like to make feasible yet provocative suggestions to see where they can lead to.

It's all part of the design process. Some things fall by the wayside, some things adapt and inspire something else, and others get through in their purest form. For me (and again, this is for me and not on behalf of VT) if we're to be a progressive club we should always be questioning everything. Precedent is fine. Precedent without purpose will hold us back.

[NurembergVillan]

8 minutes ago, Mic09 said:

New Nike sponsorship deal 

[tomsky_11]

14 minutes ago, MrBlack said:

Not a fan of the lion with a huge tongue. Makes it look more like a dragon breathing fire. Which has f all to do with us.

If you think that tongue is big...

15 minutes ago, MrBlack said:

If we want something unique, that is instantly identifiable as us, it can't be just a lion.  This rules out having a logo that is just a lion.

I'm not suggesting the lion on it's own, just noticed the second colour detail on the original and thought using same for us but claret and blue might work in making it more unique to us. I'd get the name in there with it somehow, even if just underneath like Spurs, which again ties it to us. I guess what are the key base elements we have to have in there to make it truely and uniquely us. It's the lion, the name and the colours.

[tomsky_11]

Looks from this image like the old Trinity mosaic had similar with the tongue and claw colours.

[nepal_villan]

If we are using a proper design company to develop our new crest then they will know the role of fan consultation - unlike Lerner's team that simply jumbled something together based on a flawed fan survey.

 

 

[Dodgyknees]

15 hours ago, NurembergVillan said:

OK, here's my abbreviated version of my perspective on the FCG crest/identity discussion at VP last night -

It was a loooong chat. A guy from the design agency was leading it, and lists PSG and LOSC amongst other clubs he/the agency has recently designed for.

It was a conversation that I'm deeply passionate about, as you can imagine. Whilst one of the members began with "this'll be easy - we just go back to the round one", I was keen to emphasise that it needs deeper thought than that.

As much as the general consensus on the survey was "it was just marketing buzzwords", things made more sense when I began talking about values. As a club, we were historically pioneers and this should be an opportunity to showcase that. If we just "go back to the round one" we're the same as Chelsea and Man City - and they're a couple of Johnny Come-Latelys who want to pretend they've got heritage.

The lion is one of two constants in the history of Aston Villa. The name is the other. Personally, I'd love for our crest to be a lion with Aston Villa written below it. Maybe give the Villa more prominence than the Aston (like Paris and St Germain on their new crest).

I wouldn't have the star. Incorporating it suggests we won't win it again. Liverpool, Real Madrid, Barcelona - no stars. Villa and Forest - stars.  Maybe feature it inside the shirt, behind the badge, or something. It has a role, just not as part of our main identity. Look at Liverpool's official crest, then look at what shows up on the front and back of the shirt. An identity can take various forms so long as they all work together.

I talked about how disjointed our visuals are in general - from Twitter to matchday to around the ground. I requested a bespoke typeface that we can own and use everywhere. I also talked about colour. As you approach VP now, there are countless banners on lampposts. Great, but the top part of them is sky blue and so is most of the crest, so they are largely invisible.  Couple that with no real clarity on what our colours are. No consistency either. My suggestion was to get a 1982 shirt, send it to a company in the US called CSI and have them created the dye recipe and reference number for that claret and that blue. That then becomes the standard.

I also talked about the prestige of the crest and the shirt. I talked a lot. Dave Woodhall was keen to support me in saying that I should be the one talking a lot! As I approach the Holte on a matchday I see the club badge in gold leaf and feel proud. As I leave VP at the end, I'm trampling all over it on burger wrappers and serviettes. It's disrespectful. The badge is our crown jewel. Treat it like that.

Same for the shirt - only the men's and women's first teams should get the main kit. All other age groups have their own version. Pro and replica should be available for sale, but you only get a Villa shirt when you're picked for the first team. It's an honour.

As much as this is my personal view on it, albeit an informed one, I also spoke about the requirements of other fans in different localities and age groups - including potential new fans seeing us for the first time and being able to know who we are. I was part of implementing the new identity of Spurs and the Italian federation, saw first-hand the mess with Everton's first go around at their new badge (and the "please everyone" version they ended up with) AND had to talk Hull City down from the cliff edge when they were looking to implement the whole "Tigers" thing. What they ended up with could've been far, far worse.

I feel like we'll get something good here, something to be proud of, so long as the surveys and feedback don't hamstring it.

A camel is a racehorse designed by committee.

This is great