Popular Post Stevo985 Posted May 20 VT Supporter Popular Post Share Posted May 20 7 minutes ago, CarryOnVilla said: Not really. But I don’t think he could be arsed dragging it out any longer, I can’t be arsed as a fan. my mood theres a wider idea in this one, I’m content, despite the execution of the badge being mediocre. To quote the people I’ve asked about this “it’s fine” And like I said a couple of weeks back, I'm certain this is exactly what they wanted. The fan base are so bored of the badge stuff that they are more likely to just accept it. I reckon if this badge was revealed 6 months ago there would have been far more backlash. but people just can't be arsed with it. And we've got CL so a lot of people will think it doesn't matter 5 Link to comment Share on other sites More sharing options...
islingtonclaret Posted May 20 Share Posted May 20 I cannot believe that first we're being lumbered with this 1997 clipart that doesn't even look like it was made by a graphic design studio for the next 20 years AND, to absolutely take the piss, they've not even bothered to announce the new crest because they know there's been a backlash against it AND Heck is flexing his muscles in a marketing magazine about the whole thing where he gaslights the fans. It's a complete farce. I hope he completes his remit here in raising revenue, but I won't be sad to see him feck off somewhere else to ruin them instead. 1 Link to comment Share on other sites More sharing options...
Popular Post CVByrne Posted May 20 Popular Post Share Posted May 20 The ignorance of people in this thread has been off the charts. As the Price of Football explained in a recent episode. The cost of rebranding and marketing the new crest (the one we've got for this season) is very expensive. People don't realise that. Described as "the salary of a senior player for a whole season". As we are close to PSR limits the club made the financial decision to keep the same badge we've had for years and make a minor update to it around the text. The reason we have done this is because of PSR the same reason we've not go e ahead with the North Stand redevelopment. Yet we get never ending whining by perpetually ignorant fans in this thread. You don't have a clue how to run a football club. The people on charge of Villa do and focussing on PSR is the right thing to do at such a critical time 8 Link to comment Share on other sites More sharing options...
MrBlack Posted May 20 Share Posted May 20 (edited) 3 minutes ago, islingtonclaret said: I cannot believe that first we're being lumbered with this 1997 clipart that doesn't even look like it was made by a graphic design studio for the next 20 years AND, to absolutely take the piss, they've not even bothered to announce the new crest because they know there's been a backlash against it AND Heck is flexing his muscles in a marketing magazine about the whole thing where he gaslights the fans. It's a complete farce. I hope he completes his remit here in raising revenue, but I won't be sad to see him feck off somewhere else to ruin them instead. The article linked a couple of pages back said they they did all the rebrand in house...so it wasn't done by a design studio. Quote As part of its turnaround plans, Aston Villa is moving operations in-house, with the entire rebrand completed internally. “My goal was, let’s control our own destiny and bring everything in-house,” he explains. “I want to bring in everything possible to control our customer experience, our brand experience and, quite frankly, our revenue opportunity.” Edited May 20 by MrBlack Link to comment Share on other sites More sharing options...
rodders0223 Posted May 20 Share Posted May 20 Beyond giving a shit at this point. Put the lads out in bibs and vests for all I care. Link to comment Share on other sites More sharing options...
Popular Post Stevo985 Posted May 20 VT Supporter Popular Post Share Posted May 20 2 minutes ago, CVByrne said: The ignorance of people in this thread has been off the charts. As the Price of Football explained in a recent episode. The cost of rebranding and marketing the new crest (the one we've got for this season) is very expensive. People don't realise that. Described as "the salary of a senior player for a whole season". As we are close to PSR limits the club made the financial decision to keep the same badge we've had for years and make a minor update to it around the text. The reason we have done this is because of PSR the same reason we've not go e ahead with the North Stand redevelopment. Yet we get never ending whining by perpetually ignorant fans in this thread. You don't have a clue how to run a football club. The people on charge of Villa do and focussing on PSR is the right thing to do at such a critical time People are well aware of that, despite your patronising assurances that they're not. What people are annoyed about it being lied to about it. 6 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted May 20 Share Posted May 20 (edited) Having backed Unai and the squad all season I don't appreciate being called ignorant for, I presume, not just 'letting it go' in relation to the gaslighting that's gone on about our visual identity since June 2023 Edited May 20 by Captain_Townsend Link to comment Share on other sites More sharing options...
ferguson1 Posted May 20 Share Posted May 20 3 minutes ago, rodders0223 said: Beyond giving a shit at this point. Put the lads out in bibs and vests for all I care. skins I reckon. I love a six pack! Link to comment Share on other sites More sharing options...
Okonokos Posted May 20 Share Posted May 20 Shocking badge. Really, really poor. We literally may as well have just kept the Lerner badge. Link to comment Share on other sites More sharing options...
NorthEastVillan Posted May 20 Share Posted May 20 Having slept on it I've decided I don't really care about the new crest one way or another. Yes it looks amateurish, completely misaligned, has a drop shadow and obviously been done "in house" to save money. But in the grand scheme of things it says Aston Villa and has a lion on it. I think if not for the amazing season we've had I'd probably be more concerned, but as it is I'm just accepting it and looking forward to the new kits. 3 1 Link to comment Share on other sites More sharing options...
ferguson1 Posted May 20 Share Posted May 20 2 minutes ago, NorthEastVillan said: Having slept on it I've decided I don't really care about the new crest one way or another. Yes it looks amateurish, completely misaligned, has a drop shadow and obviously been done "in house" to save money. But in the grand scheme of things it says Aston Villa and has a lion on it. I think if not for the amazing season we've had I'd probably be more concerned, but as it is I'm just accepting it and looking forward to the new kits. Feel completely the same here now as well. 2 Link to comment Share on other sites More sharing options...
CarryOnVilla Posted May 20 Share Posted May 20 (edited) 18 minutes ago, Stevo985 said: And like I said a couple of weeks back, I'm certain this is exactly what they wanted. The fan base are so bored of the badge stuff that they are more likely to just accept it. I reckon if this badge was revealed 6 months ago there would have been far more backlash. but people just can't be arsed with it. And we've got CL so a lot of people will think it doesn't matter There’s enough backlash. This thread is just an example and we just a small pocket. Twitter fans are just as vocal. this hasn’t gone down well and it’s mostly due to Heck rushing this through and cutting fan input out to save time. But, I suspect the rush was from orders higher up Edited May 20 by CarryOnVilla Link to comment Share on other sites More sharing options...
Popular Post Paddywhack Posted May 20 Popular Post Share Posted May 20 11 minutes ago, CVByrne said: The ignorance of people in this thread has been off the charts. As the Price of Football explained in a recent episode. The cost of rebranding and marketing the new crest (the one we've got for this season) is very expensive. People don't realise that. Described as "the salary of a senior player for a whole season". As we are close to PSR limits the club made the financial decision to keep the same badge we've had for years and make a minor update to it around the text. The reason we have done this is because of PSR the same reason we've not go e ahead with the North Stand redevelopment. Yet we get never ending whining by perpetually ignorant fans in this thread. You don't have a clue how to run a football club. The people on charge of Villa do and focussing on PSR is the right thing to do at such a critical time We'll all just be quiet then. 1 4 Link to comment Share on other sites More sharing options...
NorthEastVillan Posted May 20 Share Posted May 20 Just now, ferguson1 said: Feel completely the same here now as well. There's not much we can do about it now anyway. It'll appear everywhere and will already be printed on next seasons kits. Hated the Lerner crest and its pretty much the same. So just status quo really. Keep performing on the pitch and It may just grow on me. 1 Link to comment Share on other sites More sharing options...
DaoDeMings Posted May 20 Share Posted May 20 I think the badge is ugly, but we'll come to accept it and it will grow on the fan base. Heck knows what he's doing with marketing and branding better I do so I'll trust his vision. What he did with the Philadelphia 76ers was pretty incredible and if he thinks this rebrand is essential in growing the club then so be it. It's a shame he's not communicative with fans and didn't come up with a better badge but this is what you get supporting a club that wants to be a global giant. 2 Link to comment Share on other sites More sharing options...
GarethRDR Posted May 20 Share Posted May 20 3 minutes ago, CVByrne said: As we are close to PSR limits the club made the financial decision to keep the same badge we've had for years and make a minor update to it around the text. Feels like a disingenuous description, if it was just a "minor update to it around the text" (e.g. take the Lerner badge and swap out "AVFC" for "Aston Villa", leave everything else the same) I think largely everyone could have lived with it. Underwhelming, but passable. As it is, the main element of the badge is now demonstrably worse. I mean, nobody's complaining about the same version of the badge where the Lion has no shadow and more detailing, because that version actually looks good and would have represented an improvement. 2 Link to comment Share on other sites More sharing options...
est1874 Posted May 20 Share Posted May 20 It's just crap 1 Link to comment Share on other sites More sharing options...
Okonokos Posted May 20 Share Posted May 20 It actually hurts my eyes the more I look at it. 2 Link to comment Share on other sites More sharing options...
CVByrne Posted May 20 Share Posted May 20 (edited) 15 minutes ago, Stevo985 said: People are well aware of that, despite your patronising assurances that they're not. What people are annoyed about it being lied to about it. And they go on and on about how they're entitled to know all the business decisions the club make. Whining and complaining experts. Some people just live to bitch and moan. We've done too well on football pitch so this is the outlet. Edited May 20 by CVByrne Link to comment Share on other sites More sharing options...
Captain_Townsend Posted May 20 Share Posted May 20 6 minutes ago, CarryOnVilla said: There’s enough backlash. This thread is just an example and we just a small pocket. Twitter fans are just as vocal. this hasn’t gone down well and it’s mostly due to Heck rushing this through and cutting fan input corners off. But, I suspect the rush was from orders higher up Hey, you seemed more supportive of the badge yesterday or am I reading too much into it? Link to comment Share on other sites More sharing options...
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