Mr_Dogg Posted February 3, 2021 Share Posted February 3, 2021 26 years old. Not a bad job! Link to comment Share on other sites More sharing options...
MaVilla Posted February 3, 2021 Share Posted February 3, 2021 (edited) 6 hours ago, OutByEaster? said: It's big data marketing stuff I think. A google of Andrew Gilligan who has the same title at City brings up this: https://futureeverything.org/profile/andrew-gilligan/ Apps, social media, connections, slightly creepy stuff. This is fun: https://www.theguardian.com/sport/2018/aug/19/manchester-city-fantom And this is creepy too: https://www.businesscloud.co.uk/news/how-man-city-are-using-social-media-to-understand-fans/ So going by that, he's essentially paid to monetise the way we feel through analysis of everything we put on the internet or in message apps or whatever data he can get his hands on on behalf of the club. I could do it cheaper, we like fish puns, Kenneth Williams and Jack Grealish. Trawl thorugh social media and other platforms to gauge fan feeling??? Urm......do any of these businesses (ranging from Football Clubs to......Governments??), not realise that the vast majority of people highly active on social media have the IQ of a shoe, and the emotional maturity of a......shoe???? Edited February 3, 2021 by MaVilla Link to comment Share on other sites More sharing options...
The Fun Factory Posted February 3, 2021 Share Posted February 3, 2021 (edited) 9 minutes ago, blandy said: They pour mustard sauce over fish, there. True story. I went there one winter a long time ago, it was great. Also had the best, actually second best thinking about it, italian meal I've ever eaten. An Italian meal is not Italian meal unless they use a ridiculously large pepper mill to put over your pasta. And adding extra cheese over a mountain of melted cheese. Edited February 3, 2021 by The Fun Factory 3 Link to comment Share on other sites More sharing options...
sparrow1988 Posted February 3, 2021 Share Posted February 3, 2021 Just now, The Fun Factory said: An Italian meal is not Italian meal unless they use a ridiculously large pepper pot to put over your pasta. And adding extra cheese over a mountain of melted cheese. Regardless of the country I've been in. I've never had a meal that hasn't been improved using this technique. 1 2 Link to comment Share on other sites More sharing options...
The Fun Factory Posted February 3, 2021 Share Posted February 3, 2021 1 minute ago, sparrow1988 said: Regardless of the country I've been in. I've never had a meal that hasn't been improved using this technique. You should go to Wisconsin. 1 Link to comment Share on other sites More sharing options...
sparrow1988 Posted February 3, 2021 Share Posted February 3, 2021 Just now, The Fun Factory said: You should go to Wisconsin. I'll add it to the list of places to visit once travel outside one's abode is permitted again. 1 Link to comment Share on other sites More sharing options...
The Fun Factory Posted February 3, 2021 Share Posted February 3, 2021 12 minutes ago, MaVilla said: Trawl thorugh social media and other platforms to gauge fan feeling??? Urm......do any of these businesses (ranging from Football Clubs to......Governments??), not realise that the vast majority of people highly active on social media have the IQ of a shoe, and the emotional maturity of a......shoe???? Yeah but at least shoes have soles. I'll get my coat. 2 Link to comment Share on other sites More sharing options...
Popular Post blandy Posted February 3, 2021 Moderator Popular Post Share Posted February 3, 2021 Back to the football, this appointment, the setting up of the role seems like another sign, not that we need one, of the club under our owners doing more and more to set Villa up to do all it can to advance and gain an edge. This isn't settling for comfortable mid table or just muddling along doing what everyone else does. It's trying to get an advantage through knowledge and understanding, to lead rather than follow. I hope it works well. 7 Link to comment Share on other sites More sharing options...
sne Posted February 3, 2021 Share Posted February 3, 2021 12 minutes ago, The Fun Factory said: An Italian meal is not Italian meal unless they use a ridiculously large pepper mill to put over your pasta. And adding extra cheese over a mountain of melted cheese. 2 Link to comment Share on other sites More sharing options...
Kingman Posted February 3, 2021 Share Posted February 3, 2021 4 minutes ago, blandy said: Back to the football, this appointment, the setting up of the role seems like another sign, not that we need one, of the club under our owners doing more and more to set Villa up to do all it can to advance and gain an edge. This isn't settling for comfortable mid table or just muddling along doing what everyone else does. It's trying to get an advantage through knowledge and understanding, to lead rather than follow. I hope it works well. Totally agree, For the first time in a long time we appear to have tiered structures throughout the club from the top, to the academy right through to the first team that are actually joined up. Link to comment Share on other sites More sharing options...
mjmooney Posted February 3, 2021 VT Supporter Share Posted February 3, 2021 Well if this bloke's job is monitoring fan behaviour on social media, his head's going to explode after a read of VT. Welcome to the asylum. 1 Link to comment Share on other sites More sharing options...
sne Posted February 3, 2021 Share Posted February 3, 2021 17 minutes ago, mjmooney said: Well if this bloke's job is monitoring fan behaviour on social media, his head's going to explode after a read of VT. Welcome to the asylum. He'd be better off to Leth it be? Link to comment Share on other sites More sharing options...
sparrow1988 Posted February 3, 2021 Share Posted February 3, 2021 4 minutes ago, sne said: He'd be better off to Leth it be? Link to comment Share on other sites More sharing options...
villa89 Posted February 3, 2021 Share Posted February 3, 2021 Less Mustapha Salifou's, more John McGinn's Freddy. Link to comment Share on other sites More sharing options...
LxYoungAVFC Posted February 3, 2021 Share Posted February 3, 2021 (edited) 1 hour ago, MaVilla said: Trawl thorugh social media and other platforms to gauge fan feeling??? Urm......do any of these businesses (ranging from Football Clubs to......Governments??), not realise that the vast majority of people highly active on social media have the IQ of a shoe, and the emotional maturity of a......shoe???? No they don't and this reflects strongly in how we are treated as fans, consumers and citizens. Edited February 3, 2021 by LxYoungAVFC Link to comment Share on other sites More sharing options...
alreadyexists Posted February 3, 2021 VT Supporter Share Posted February 3, 2021 24 minutes ago, sparrow1988 said: Never noticed how much like Groucho Marx he looked! Link to comment Share on other sites More sharing options...
zab6359 Posted February 3, 2021 Share Posted February 3, 2021 8 hours ago, OutByEaster? said: Now, oddly Ben Smith at Chelsea seems to do an entirely different job. His focus is on using data to maximise performace and development at youth level. https://fcbusiness.co.uk/news/world-leaders-in-sports-performance-to-speak-at-summit/ https://channels.theinnovationenterprise.com/articles/analytics-to-create-the-next-home-grown-prodigy-at-chelsea So yeah, we're the third team in the country to have a Head of Football research - although the first two do completely different jobs. That suggests to me that the people writing the article on Frederick Leth also have no real idea what the job title means. His experience suggests to me we're getting a sports scientist type of Head of Football Research not a big-data-mining-marketing-fan-behaviour type of Head of Football Research - which is good, that job at Man City is really creepy. I'm going with that, he looks a bit of a geek Link to comment Share on other sites More sharing options...
bannedfromHandV Posted February 3, 2021 Share Posted February 3, 2021 1 hour ago, mjmooney said: Well if this bloke's job is monitoring fan behaviour on social media, his head's going to explode after a read of VT. Welcome to the asylum. Yeah he needs to stay out of the match threads for sure Link to comment Share on other sites More sharing options...
nick76 Posted February 3, 2021 Share Posted February 3, 2021 1 hour ago, mjmooney said: Well if this bloke's job is monitoring fan behaviour on social media, his head's going to explode after a read of VT. Welcome to the asylum. He’ll be telling the board that we have to be better with marketing because even when we win some fans don’t know because they have a melt down about subs and player positioning for four days as if we lost. 1 Link to comment Share on other sites More sharing options...
mjmooney Posted February 3, 2021 VT Supporter Share Posted February 3, 2021 I'm sure Dean Smith at least knows exactly what Villa fans are like. After all, he is one. Link to comment Share on other sites More sharing options...
Recommended Posts