My work colleague had an email from them last week, I didn't get one, :
Thank you for your support and purchasing a 2017/18 season ticket. Your packs will be posted out next week, so we wanted to give you a bit of information on what to expect!
The Pack Your pack will contain your season card, a letter, a leaflet and an exclusive pin badge. If you haven't received your pack by Friday 4th August please call the Ticket Office on 0333 323 1874.
The Card Your season card will look a bit different this year. You'll have all the usual information about your seat, but your Client Reference is now called a Fan ID. Use this in exactly the same way as you would've used your Client Reference. The card will also look like a payment card. This is part of the new technology we have invested in which will mean you can top up cash onto your card which you can then use at any of the contactless payment terminals around Villa Park. Don't worry - it is not automatically linked to your bank account, you have full control over activating the card and the amount you upload. More information will be given in your pack.
The Pride As a season ticket holder you will become the first members of The Pride - our new fan membership. The Pride membership will be growing over the season, working with you to get feedback and continuously improve the scheme. The main benefit of being a member is access to our new loyalty scheme - Pride Rewards.
Pride Rewards This is our new points-based loyalty programme, replacing Villa Cash at the start of August.Pride Rewards will aim to reward you for how you interact with the Club... by attending games, spending cash that you've topped up on your season card, or engaging with us on social media. In essence you can 'Roar for more' - the more you do, the more points you'll earn. Those points can then be redeemed against a range of special rewards... experiences, competitions and memorabilia. As a season ticket holder, you'll be rewarded with a special start-up balance depending on the number of years you've consecutively held your season ticket! There will be more information about Pride Rewards in your pack and we'll contact you again early in August once the scheme is live.
Thank you again for your support and becoming #PartOfThePride