If and when we go down we can kiss goodbye to a whole host of players - there's a World Cup at the end of next season and our best players (Benteke, Weimann, Vlaar, even Guzan) will be wanting top flight football as preparation. They wont be wanting 46 games against the likes of Blackpool and Derby County.
2014 is also the club's 140th anniversary. It won't be a great start to that milestone if we're not in the top flight.