Stephen_Evans Posted September 26, 2023 Share Posted September 26, 2023 18 minutes ago, Xela said: "Lets engage with the fans for the new crest" "What if the fans pick a badge we don't like?" "We'll engage with them again until we get one we like" It does sound suspiciously like a certain other democratic process… Link to comment Share on other sites More sharing options...
Talldarkandransome Posted September 26, 2023 Share Posted September 26, 2023 Oh shit they're asking us again 4 Link to comment Share on other sites More sharing options...
MotoMkali Posted September 26, 2023 Share Posted September 26, 2023 1 hour ago, Feidhlim said: I'll try to be civil vs my last comment. Heck is an expert in branding. He's had huge success. He started with avfc after the brand "for the next 10 years" was already decided and in his expert opinion is not up to scratch. That's clear because he decided to not spend millions on rebranding everything and has now subsequently stated a new crest will be coming. This is not sabotage. It's shrewd and in line with the job he was hired for. It would be wreckless to spend millions and change everything and either 1. Keep it when he knows it's not good enough or 2. Spend more money changing it again a year later. And yes, like I said, he's an expert so he will know that 2 crests is not conducive to a successful brand. In my opinion, he will want something even more simplistic and the goal will be for instant recognition worldwide in several years. You like the badge, as do I, and hopefully we will both like the new one. Let's calm down and trust the process. Curious to know what you would have done to improve the communication (genuinely)? I rate Heck but nobody is perfect. The issue is people look at the new badge and think Chelsea. You can't have that. It makes it completely unviable as a badge. 3 Link to comment Share on other sites More sharing options...
It's Your Round Posted September 26, 2023 Share Posted September 26, 2023 27 minutes ago, Xela said: Upside down lion for the next badge An Australian lion? I think it would work… Link to comment Share on other sites More sharing options...
May-Z Posted September 26, 2023 Share Posted September 26, 2023 On reflection, I am very surprised that the round design got the nod when it is so similar to Chelsea's. We just can't have a logo that is so similar to another if we're trying to be recognisable and individual. 4 Link to comment Share on other sites More sharing options...
sne Posted September 26, 2023 Share Posted September 26, 2023 2 Link to comment Share on other sites More sharing options...
nepal_villan Posted September 26, 2023 Share Posted September 26, 2023 I was in one of the club crest redesign focus groups. The only thing everyone could agree on was that Aston Villa is a unique name. Other than that there were so many different thoughts on traditional vs contemporary, star vs no star, roundel vs shield, FC or no FC, etc. etc. Fan consultation when it comes to design has its limits. Best to leave it to design experts. 2 2 Link to comment Share on other sites More sharing options...
MWARLEY2 Posted September 26, 2023 Share Posted September 26, 2023 37 minutes ago, MotoMkali said: The issue is people look at the new badge and think Chelsea. You can't have that. It makes it completely unviable as a badge. I voted for the round badge. Probably because of the success in the early 80s. Now i have seen it i want to go back to a crest. Doesnt suit us at all now.. i think Chelseas is shit as well. Link to comment Share on other sites More sharing options...
skarroki Posted September 26, 2023 Share Posted September 26, 2023 (edited) 19 minutes ago, nepal_villan said: I was in one of the club crest redesign focus groups. The only thing everyone could agree on was that Aston Villa is a unique name. Other than that there were so many different thoughts on traditional vs contemporary, star vs no star, roundel vs shield, FC or no FC, etc. etc. Fan consultation when it comes to design has its limits. Best to leave it to design experts. But I have an idea and it's better than anything else and I'm sure it's also what all fans want and any fan that disagrees with me doesn't understand marketing or history or culture. Edited September 26, 2023 by skarroki 1 Link to comment Share on other sites More sharing options...
Jas10 Posted September 26, 2023 Share Posted September 26, 2023 2 hours ago, Zatman said: Rightfully so, the new badge is boring and crap, still looks like a Chelsea rip off Yep, big problem and noticed it again and more prominently recently. When they’re both in monochrome they look pretty much identical. Sod the round badge. And turn the lion back round!! Link to comment Share on other sites More sharing options...
Galway Lion Posted September 26, 2023 Share Posted September 26, 2023 The stand alone lion, as on Unai’s suit jacket with Aston Villa above and 1874 below. No star! I think that’s as iconic as we can get and we can just use the lion on it’s own as well. 4 Link to comment Share on other sites More sharing options...
Jas10 Posted September 26, 2023 Share Posted September 26, 2023 1 Link to comment Share on other sites More sharing options...
Talldarkandransome Posted September 26, 2023 Share Posted September 26, 2023 How much did Legia Warsaw pay for their L badge, simple as it gets Link to comment Share on other sites More sharing options...
Jas10 Posted September 26, 2023 Share Posted September 26, 2023 Link to comment Share on other sites More sharing options...
Jas10 Posted September 26, 2023 Share Posted September 26, 2023 Link to comment Share on other sites More sharing options...
Jas10 Posted September 26, 2023 Share Posted September 26, 2023 1 Link to comment Share on other sites More sharing options...
Stephen_Evans Posted September 26, 2023 Share Posted September 26, 2023 2 minutes ago, Jas10 said: Surely we can do a version where Unai winks at us or something? Link to comment Share on other sites More sharing options...
Tayls Posted September 26, 2023 Share Posted September 26, 2023 7 minutes ago, Jas10 said: I’d be happy with this to be fair. 1 Link to comment Share on other sites More sharing options...
S-Platt Posted September 26, 2023 VT Supporter Share Posted September 26, 2023 Just now, Tayls said: I’d be happy with this to be fair. Minus the star which is pointless as we would need to add another in a couple of years 4 Link to comment Share on other sites More sharing options...
Tayls Posted September 26, 2023 Share Posted September 26, 2023 1 minute ago, S-Platt said: Minus the star which is pointless as we would need to add another in a couple of years Oh for sure. The star is rediculous. 1 Link to comment Share on other sites More sharing options...
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