As villa89 says. We don't know for sure but as it has been filed as an EU trademark and it matches the description the media are reporting, I would say it's 95% certain. Also, it has been filed under so many classifications that it pretty much can't not be the new badge as by doing so they're sort of saying that they will be using the badge on all merchandise and other items (such as the kit). So we can be confident it hasn't been filed to cover, say, a one off piece of merchandise.