Stevo985 Posted December 21, 2023 VT Supporter Share Posted December 21, 2023 45 minutes ago, OutByEaster? said: So where and how do we think this will be incorporated on the kit? (Because this is going to be on our shirts in some format). Back of the neck as a small badge like we sometimes do with the lion? As a sort of watermark on the front? A sleeve patch? What do you reckon? Ok ****. I take it all back. the only positive thing about this is hopefully it means the colours are the same Link to comment Share on other sites More sharing options...
Chindie Posted December 21, 2023 VT Supporter Share Posted December 21, 2023 1 hour ago, OutByEaster? said: So where and how do we think this will be incorporated on the kit? (Because this is going to be on our shirts in some format). Back of the neck as a small badge like we sometimes do with the lion? As a sort of watermark on the front? A sleeve patch? What do you reckon? Nape of the neck. 100%. 1 Link to comment Share on other sites More sharing options...
punkymonkey666 Posted December 21, 2023 Share Posted December 21, 2023 1 hour ago, OutByEaster? said: So where and how do we think this will be incorporated on the kit? (Because this is going to be on our shirts in some format). Back of the neck as a small badge like we sometimes do with the lion? As a sort of watermark on the front? A sleeve patch? What do you reckon? Instead of BK8? Link to comment Share on other sites More sharing options...
Hank Scorpio Posted December 21, 2023 Share Posted December 21, 2023 8 hours ago, JPAngel said: There's something so triggering about seeing a lion representing something that features the name Birmingham City. I have to work there every day. It stresses me out Though technically it's a Liger. 1 Link to comment Share on other sites More sharing options...
Hank Scorpio Posted December 21, 2023 Share Posted December 21, 2023 10 hours ago, Stevo985 said: Can I make a comparison? This is Birmingham City University's logo For their 17th anniversary they released this to commemorate it Lots of people didn't like it. It's a bit shit. But it's completely separate to the actual university's colours, logo, name etc. That wasn't changed, it was completely separate. Nobody was upset about that outside of this specific logo. This logo was just used for activities commemorating the 175th anniversary In my opinion that's exactly what this is. I understand people thinking this 150 logo is shit. I agree with them. What I don't understand is the anger about it. It's just a shit logo. But it's not out badge or our name or our crest or our colours. It's separate (again, they MIGHT **** that up too. And I'll be furious. But I'll wait until that happens before I start spitting feathers) Thanks for reminding me of work. I've broken up and now all I see is that frigging Liger. I hate you man. 1 Link to comment Share on other sites More sharing options...
villan95 Posted December 22, 2023 Share Posted December 22, 2023 Looked like Heck's design was being used as that sheet in the centre circle before KO Link to comment Share on other sites More sharing options...
Villatillidie95 Posted December 23, 2023 Share Posted December 23, 2023 Yeah they bought it onto the pitch pre game today, didn’t think much of it. Sheffield United fans were probably wondering what the hell it said Link to comment Share on other sites More sharing options...
OutByEaster? Posted December 23, 2023 Moderator Share Posted December 23, 2023 The A500 badge was on the front of the programme too - about the size of a ten pence piece - it looks a little better when it's smaller. Link to comment Share on other sites More sharing options...
Popular Post DakotaVilla Posted December 23, 2023 Popular Post Share Posted December 23, 2023 People are triggered by it because it’s just completely shit and gives zero confidence that the badge is going to be what we all want it to be. It’s also deeply worrying because apparently this is what our President Business is supposed to be the best in the world at and he dishes up something that even a 4 year old would be ashamed of. 5 Link to comment Share on other sites More sharing options...
villa4europe Posted December 23, 2023 Share Posted December 23, 2023 4 minutes ago, DakotaVilla said: People are triggered by it because it’s just completely shit and gives zero confidence that the badge is going to be what we all want it to be. It’s also deeply worrying because apparently this is what our President Business is supposed to be the best in the world at and he dishes up something that even a 4 year old would be ashamed of. Or our expert in this kind of thing dishes up something that us fans who aren't experts don't like... Personally I just want it all over with, stop **** about, stop consultations and endless murmurings, shit or get off the can And then move on to bringing on board our official north American pallet truck partner who pay us £2m a year to have their logo next to our new badge Link to comment Share on other sites More sharing options...
MikeMcKenna Posted December 23, 2023 VT Supporter Share Posted December 23, 2023 But, but, but……. it’s only a device/mark/blah blah for flyers etc etc Some made the argument that the AV150 mark was of little significance in the big scheme of things. Yet as we saw it was very prominent at last nights game. Imho it bodes badly for our club crest next year and I do not trust Heck… I think he is on an ego trip thinking: ‘I know better….’ 3 Link to comment Share on other sites More sharing options...
Risso Posted December 23, 2023 Share Posted December 23, 2023 My mate who was at the game and doesn't look at anything online said about the big centre circle flag thing last night "what's that supposed to say?" 1 1 Link to comment Share on other sites More sharing options...
Captain_Townsend Posted December 23, 2023 Share Posted December 23, 2023 1 hour ago, MikeMcKenna said: But, but, but……. it’s only a device/mark/blah blah for flyers etc etc Some made the argument that the AV150 mark was of little significance in the big scheme of things. Yet as we saw it was very prominent at last nights game. Imho it bodes badly for our club crest next year and I do not trust Heck… I think he is on an ego trip thinking: ‘I know better….’ Bang on. 1 Link to comment Share on other sites More sharing options...
nick76 Posted December 23, 2023 Share Posted December 23, 2023 5 hours ago, villa4europe said: Or our expert in this kind of thing dishes up something that us fans who aren't experts don't like... I’d rewrite that as Or our expert in knowing what us, his client base like, dishes up something that us, his clients, who are experts knowing what we like, don’t like it... 1 Link to comment Share on other sites More sharing options...
villa4europe Posted December 23, 2023 Share Posted December 23, 2023 7 minutes ago, nick76 said: I’d rewrite that as Or our expert in knowing what us, his client base like, dishes up something that us, his clients, who are experts knowing what we like, don’t like it... Which would lead to the question is he doing it for us? And the answer is probably going to be no There's a sad reality coming that heck is going to make changes that aren't in an attempt at winning over season ticket holders and life long fans, it will be aimed at new people and markets We might be his client but we're not his target audience 1 Link to comment Share on other sites More sharing options...
nick76 Posted December 23, 2023 Share Posted December 23, 2023 (edited) 15 minutes ago, villa4europe said: We might be his client but we're not his target audience Yep agreed, knows that we are going nowhere so no need to tailor to us. Just a bit of lip service to calm down any blow back, a few cliche lines and then focus back on new clients and new markets. Coming from the business world myself, I’m not surprised and in fact it needs to be done to bring more revenue in but still sucks being the old fan. I could almost take it if it was just better quality rather than looking like a 4 year old did it. Edited December 23, 2023 by nick76 Link to comment Share on other sites More sharing options...
DakotaVilla Posted December 23, 2023 Share Posted December 23, 2023 6 hours ago, villa4europe said: Or our expert in this kind of thing dishes up something that us fans who aren't experts don't like... Personally I just want it all over with, stop **** about, stop consultations and endless murmurings, shit or get off the can And then move on to bringing on board our official north American pallet truck partner who pay us £2m a year to have their logo next to our new badge You are categorically not an expert in design or branding if you serve up something this crap that even a blind dog would know is shite. It calls into question the very reason why some may have considered the guy an expert in the first place. Link to comment Share on other sites More sharing options...
ThunderPower_14 Posted December 23, 2023 Share Posted December 23, 2023 52 minutes ago, villa4europe said: Which would lead to the question is he doing it for us? And the answer is probably going to be no There's a sad reality coming that heck is going to make changes that aren't in an attempt at winning over season ticket holders and life long fans, it will be aimed at new people and markets We might be his client but we're not his target audience I'm not too sure about that. Sports branding 101 is that you're not trying to win over new fans, you're trying to drive engagement from people who are already fans. We gain new fans by winning. We unlock new markets by playing in Europe and having star players. Branding isn't about that, it's about engaging existing supporters. We could have the greatest badge and shirt combination ever seen and it's not attracting new fans in any significant number. We only do that by winning. Fortunately we can look at the previous rebrand that Heck led and see that it was very strongly geared towards the existing 76ers fanbase. He didn't worry about the oversaturation of red white and blue in the US market, he used the colours that resonated with the fanbase. He didn't give them a slick, overly modern design, he played into the historic, traditional uniform aesthetic of the Doctor J era. He brought the classic identity of the team into the modern era. How he approached the 76ers rebrand is what makes me confident that he'll get this right. Some of the vitriol surrounding a one-off 150th year logo is way over the top. The biggest takeaway should be the colours, something that has been complained about for my entire time on this forum, it looks like he's listened and got them right. 1 Link to comment Share on other sites More sharing options...
OutByEaster? Posted December 23, 2023 Moderator Share Posted December 23, 2023 1 hour ago, ThunderPower_14 said: Fortunately we can look at the previous rebrand that Heck led and see that it was very strongly geared towards the existing 76ers fanbase. He didn't worry about the oversaturation of red white and blue in the US market, he used the colours that resonated with the fanbase. He didn't give them a slick, overly modern design, he played into the historic, traditional uniform aesthetic of the Doctor J era. He brought the classic identity of the team into the modern era. How he approached the 76ers rebrand is what makes me confident that he'll get this right. This sounds like exactly the process we went through to get this seasons badge. 1 Link to comment Share on other sites More sharing options...
OutByEaster? Posted December 23, 2023 Moderator Share Posted December 23, 2023 2 hours ago, villa4europe said: There's a sad reality coming that heck is going to make changes that aren't in an attempt at winning over season ticket holders and life long fans, it will be aimed at new people and markets The problem with new people and new markets for this piece, is that if he's using it as a way to leverage our history and our anniversary as a way to generate interest that he can monetise, it's almost impossible for new people to figure that out. It doesn't say Aston Villa - it maybe, just about says 50, or 150, or 1500 - and there's a big A at the top and a sort of V at the end of the second line that could be a zero. For new people it doesn't tell you anything - if you see it in context, perhaps on the big circle at Villa Park, you might think "oh, that's something Villa related, I wonder what it means" and go and find out - but no one who doesn't already know will look at that and think "Ah yes, Aston Villas 150th anniversary year". It's like a guerrilla marketing piece where there are no clues so you're supposed to click on it out of curiosity and then maybe there will be more clues. 4 Link to comment Share on other sites More sharing options...
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