His Name Is Death Posted January 7 Share Posted January 7 14 minutes ago, JAMAICAN-VILLAN said: A random thought, do we reckon that, some of the fan designs are very good, and the big agencies or designers go out of their way, to make things totally different from fan designs, just to not be seen as " copying " ? Which ends up in us having wonky shit? I think that's part of problem, yes. 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 7 Share Posted January 7 12 minutes ago, JAMAICAN-VILLAN said: Yeah without the star and 1874 those are CLEAN! 1 Link to comment Share on other sites More sharing options...
Adam2003 Posted January 7 Share Posted January 7 I never mind the blue background because it sits on a claret shirt - those are our colours, and claret on claret never makes logical sense to me. But some of these with a claret background do look lovely. Link to comment Share on other sites More sharing options...
Teale's 'tache Posted January 7 Share Posted January 7 22 minutes ago, JAMAICAN-VILLAN said: A random thought, do we reckon that, some of the fan designs are very good, and the big agencies or designers go out of their way, to make things totally different from fan designs, just to not be seen as " copying " ? Which ends up in us having wonky shit? Obviously everybody is on social media so people see these. Fan designs work to whatever restrictions they want, for example a fan design can drop the star or 1874 and people will say it looks clean, but the survey dictates to the actual designers that they have to be there, if there were no restrictions I'm certain we'd be looking at an entirely different and likely much better design. 2 1 Link to comment Share on other sites More sharing options...
jayEm Posted January 7 Share Posted January 7 2 hours ago, Muller Yogurt Long Sleever said: Mate you've absolutely smashed it, this is brilliant stuff. Even with the slightly wrong shade of blue. You've captured how important a full brand identity is, especially with regards to colour. The designs here pop amazingly well. Claret / blue / gold as a cracking colour combination and this shows how it could be used to really good effect. 2 Link to comment Share on other sites More sharing options...
jayEm Posted January 7 Share Posted January 7 (edited) double post Edited January 7 by jayEm Link to comment Share on other sites More sharing options...
burchy Posted January 7 Share Posted January 7 I’ve said it before but why does our badge have to have only one or two elements to it, why can’t it have more. Other badges have lots of details to them, Liverpool’s for example. It doesn’t stop them utilising elements individually. I get that people like the simple reworked shield designs but they’re just a West Ham shield with a lion in there IMHO. I think the badge redesign is a complete shit show and a real missed opportunity for the club to create something iconic that reflects Aston Villa in the best possible way. Link to comment Share on other sites More sharing options...
punkymonkey666 Posted January 7 Share Posted January 7 4 hours ago, avfc1982am said: We just need a top with all the badges on. About that special 150yr anniversary kit... Link to comment Share on other sites More sharing options...
Jas10 Posted January 7 Share Posted January 7 I think other clubs like West Ham should be more worried about imitating us rather than the other way around… we should own our own design and elements… such as the colours… without worrying if it’s similar to another’s… plus we have the lion rather than a pair of hammers or whatever the other clubs have… We are the original and best claret & blue team. 1 Link to comment Share on other sites More sharing options...
Popular Post AV82 Posted January 7 Popular Post Share Posted January 7 7 hours ago, fightoffyour said: Claret background but gold (using the AU1500 scheme) lion and lettering is clearly the best option: Ding ding ding. We have a winner. I'm a graphic designer and cannot wrap my head around what the club have produced. Amateurish beyond belief. 6 Link to comment Share on other sites More sharing options...
Popular Post JoshVilla Posted January 7 Popular Post Share Posted January 7 God I just saw the new crest pop up again while scrolling through Twitter/X. I hadn't seen it for a few days and it's just reminded me how god awful it is. Absolute minimum effort. I know some might say that it's "just a badge", but to me it's a very important piece in our overall identity as a club. That badge will be on every kit, piece of training wear, merchandise, stadium signage etc for the foreseeable future. 6 Link to comment Share on other sites More sharing options...
ThunderPower_14 Posted January 8 Share Posted January 8 My anger is building over the money saving argument. Save money elsewhere and get the branding right. Clubs with far smaller resources than us have managed very successful rebrands. Look at Bristol City, Brentford and Crystal Palace. Link to comment Share on other sites More sharing options...
Popular Post FLVillan Posted January 8 Popular Post Share Posted January 8 For 30+ years now we've had a terrible badge. It started with the 1992 version and has become progressively worse. Yellow on (light) blue is an awful color combination, with a terrible contrast. How anyone running ANY kind of business in 2024 cannot see the importance of top-level branding simply blows my mind. My wife and I own a small business and we spent good money on our business logo, ensuring it would be unique, instantly recognizable and effective across the entire gamut of digital media, print and even apparel and promotional products. We made sure it would be visible from distance on any colour background. We have ZERO graphic design background, a tiny budget and a small focussed and specialized clientele. But we have a logo/brand that works and has received universal positive feedback. Now more than ever, branding is the most critical business marketing and sales tool. And yet, Aston Villa, with essentially infinite resources, 150 years of history, and a clear pair of colours that DO compliment each other cannot get it even vaguely correct. Embarrassing. 7 1 Link to comment Share on other sites More sharing options...
Mark Albrighton Posted January 8 VT Supporter Share Posted January 8 8 hours ago, Teale's 'tache said: Fan designs work to whatever restrictions they want, for example a fan design can drop the star or 1874 and people will say it looks clean, but the survey dictates to the actual designers that they have to be there, if there were no restrictions I'm certain we'd be looking at an entirely different and likely much better design. Yeah that’s fine. Although I don’t remember the feedback saying the club name had to go at the bottom of the badge. Or to keep the less good version of the lion. Both of these are two of the bigger issues with this new badge. What were the restrictions we gave them for the AV150 badge/emblem thing? As far as I’m aware, we didn’t give them ANY specific requirements, it’s still come out looking terrible. 2 Link to comment Share on other sites More sharing options...
fightoffyour Posted January 8 Author VT Supporter Share Posted January 8 8 minutes ago, Mark Albrighton said: Yeah that’s fine. Although I don’t remember the feedback saying the club name had to go at the bottom of the badge. Or to keep the less good version of the lion. Both of these are two of the bigger issues with this new badge. What were the restrictions we gave them for the AV150 badge/emblem thing? As far as I’m aware, we didn’t give them ANY specific requirements, it’s still come out looking terrible. Also the main restriction was to change the colours from yellow on baby blue and they didn't do that. 2 1 Link to comment Share on other sites More sharing options...
Mark Albrighton Posted January 8 VT Supporter Share Posted January 8 7 minutes ago, fightoffyour said: Also the main restriction was to change the colours from yellow on baby blue and they didn't do that. Yeah that probably is the main issue, but I couldn’t remember what the results of the survey said so I didn’t want to outright say they took that decision upon themselves. Link to comment Share on other sites More sharing options...
Stevo985 Posted January 8 VT Supporter Share Posted January 8 11 hours ago, Muller Yogurt Long Sleever said: The de-crested version looks great to be fair! Removing the background and losing the shitty shield is all it needs 2 Link to comment Share on other sites More sharing options...
mikeyjavfc Posted January 8 VT Supporter Share Posted January 8 I really hope the club acknowledge that this is a badge refresh rather than a new badge. And give the reasons why we have ditched a new badge in favour of a badge refresh. That’s the least fans deserve. Link to comment Share on other sites More sharing options...
Captain_Townsend Posted January 8 Share Posted January 8 We must have broken the world record for fan made re-designs over the past 2 years which just illustrates how badly this has been handled by the club and how Heck, so called marketing expert, has damaged our brand. 1 Link to comment Share on other sites More sharing options...
Teale's 'tache Posted January 8 Share Posted January 8 1 hour ago, Mark Albrighton said: Yeah that’s fine. Although I don’t remember the feedback saying the club name had to go at the bottom of the badge. Or to keep the less good version of the lion. Both of these are two of the bigger issues with this new badge. What were the restrictions we gave them for the AV150 badge/emblem thing? As far as I’m aware, we didn’t give them ANY specific requirements, it’s still come out looking terrible. 1 hour ago, fightoffyour said: Also the main restriction was to change the colours from yellow on baby blue and they didn't do that. I believe what we are being given, judging by the crest we've seen, is a brand evolution rather than a total rebrand. If this is the case then there are definitely more restrictions than just the ones outlined in the results of the survey, and you have to start with the Lerner crest and go from there. I'd imagine they couldn't change the lion, the direction it is facing, or the star as that would kill too much branding already out there, they also likely couldn't change the colours as it would be too big a change and take the new design too far away from the Lerner crest for them to feel part of the same brand. The reason they need to feel part of the same brand is so you can phase out the Lerner badge gradually over time rather than outright change everything in one go. There'd have to be a shield shape at least similar to the original. Then add the questionnaire restrictions and you can see how the designers have been very restricted in what they can do. The text being top or bottom is a bit overblown for me, both can work and both can look unbalanced, it's the '1874' that's causing most of the balance issues in my opinion. The AV150, again in my opinion, is a good idea with good colours, it's just poorly executed, it should be more obvious what it is supposed to say. Also, launching that marque on its own, on Twitter, on the day the fans find out about the North Stand project being put on hold really made a bad first impression and those are difficult to shake. I'm not defending the crest we've seen, I'm not happy about it, even with the restrictions in place it could be better, I'm just trying to explain why the fan-made designs (my own included) haven't been working to the same restrictions and so it's much easier to make something more desirable. Link to comment Share on other sites More sharing options...
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