Made In Aston Posted December 20, 2023 Share Posted December 20, 2023 14 minutes ago, TheAuthority said: Looks a bit shit. If this is the kind of thing heck is looking to do for any future branding then it probably isn't going to turn out much better then the current style. It's so plain, unimaginative and amateurish. They could have at least had a silhouette backdrop of the stadium/gaslight as a watermark... Just something to bring it to life and give it some identity. Can't wait to see the new badge . 2 Link to comment Share on other sites More sharing options...
Lichfield Dean Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 3 hours ago, Stevo985 said: To kind of expand on my point, the 76ers rebarnd included a load of new stuff like kits and fonts and logos etc. Their main logo rebrand was this which is very american but looks fine to me. They also released this as some sort of secondary logo Now when all this was released at once, I imagine the fans would have looked at that figure of Ben Franklin and taken it for what it was, a very small part of a larger rebrand and not the primary logo or goal of what theyy were doing. I don't know enough about basketball but it's probably like the devil on the Man Utd 3rd kit. Looks a bit stupid in isolation but it makes sense in the grand scheme of things. I think what Heck might have done is basically the equivalent of tweeting out JUST that figure of Ben Franklin. If that had happened with the 76ers I imagine their fans would have had the same reaction as us. What the **** is that? They're expecting a rebrand and a main logo and they only get that. My guess would be when we see the fully release full package of our rebrand, the AV150 thing will only be a very very small part of it. But because it's the only thing we've got, we've over analysed it and reacted emotionally I get what you're saying, but the basics design elements are consistent across those images. The copy, the colours, the font... they may be different elements of an overall brand but the 76ers bit is always the same font, the same colour scheme, etc. If the Heck tweet is a "part" of a larger brand portfolio it would surely still have primarily the same font and colours etc? Otherwise it wouldn't be recognisably part of the same brand. Link to comment Share on other sites More sharing options...
Marka Ragnos Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 (edited) On 19/12/2023 at 05:32, HalfTimePost said: Umm..what? #OnGround Edited December 20, 2023 by Marka Ragnos 1 Link to comment Share on other sites More sharing options...
Popular Post HKP90 Posted December 20, 2023 VT Supporter Popular Post Share Posted December 20, 2023 (edited) 2 hours ago, Follyfoot said: A nice single malt Is this weird? I had a single's worth of Mount Gay Rum, and a double's Lamb's Navy rum left in the house and I've whacked them together and necked them. I reckon that's a cocktail. I'm calling it the Gay Shepherd. Edited December 20, 2023 by HKP90 1 4 Link to comment Share on other sites More sharing options...
HKP90 Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 The other possibility is that he's using the soft release as a tool to get fan response to steer their development programme? Link to comment Share on other sites More sharing options...
PerryBarrPet Posted December 20, 2023 Share Posted December 20, 2023 10 minutes ago, HKP90 said: The other possibility is that he's using the soft release as a tool to get fan response to steer their development programme? Too proud to ask us straight-out ? Link to comment Share on other sites More sharing options...
Follyfoot Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 2 hours ago, DaveAV1 said: By the way @Follyfoot I think it is oranges, am I right? correct Link to comment Share on other sites More sharing options...
Davkaus Posted December 20, 2023 Share Posted December 20, 2023 35 minutes ago, HKP90 said: The other possibility is that he's using the soft release as a tool to get fan response to steer their development programme? After he unilaterally cancelled the last badge fans voted for? I suspect not. 1 Link to comment Share on other sites More sharing options...
HKP90 Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 26 minutes ago, Davkaus said: After he unilaterally cancelled the last badge fans voted for? I suspect not. Yeah, I know. I was just trying to make it make sense. Link to comment Share on other sites More sharing options...
MrBlack Posted December 20, 2023 Share Posted December 20, 2023 (edited) Asked the wife what she the logo stood for or said... Obviously well aware I'm a villa fan but tried to bring it up totally out of context having not mentioned football/villa for a couple of days... She said, after a good 15 seconds looking, is it Aston Villa 50? Not miles off but still an indicator that unless you know what it says, you aren't working it out. Edited December 20, 2023 by MrBlack Link to comment Share on other sites More sharing options...
It's Your Round Posted December 20, 2023 Share Posted December 20, 2023 14 minutes ago, MrBlack said: Asked the wife what she the logo stood for or said... Obviously well aware I'm a villa fan but tried to bring it up totally out of context having not mentioned football/villa for a couple of days... She said, after a good 15 seconds looking, is it Aston Villa 50? Not miles off but still an indicator that unless you know what it says, you aren't working it out. At least she didn’t say “the bit on the left looks like an erect penis, if I could remember what one looked like…” 2 1 Link to comment Share on other sites More sharing options...
MrBlack Posted December 20, 2023 Share Posted December 20, 2023 45 minutes ago, It's Your Round said: At least she didn’t say “the bit on the left looks like an erect penis, if I could remember what one looked like…” I'm taking it as a compliment that she didn't think it was an erect penis. But still, cheeky git . 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 4 hours ago, Lichfield Dean said: I get what you're saying, but the basics design elements are consistent across those images. The copy, the colours, the font... they may be different elements of an overall brand but the 76ers bit is always the same font, the same colour scheme, etc. If the Heck tweet is a "part" of a larger brand portfolio it would surely still have primarily the same font and colours etc? Otherwise it wouldn't be recognisably part of the same brand. I agree. I'm saying I'm not sure that that font would look so bad used in other ways. I think in this logo it doesn't work, but it might in others. I'm not saying it will, I'm just saying seeing one small part of it might not do it justice. The colours are lovely to be honest 1 Link to comment Share on other sites More sharing options...
Risso Posted December 20, 2023 Share Posted December 20, 2023 Turns up, get rids of Purslow's creation pretty well on day one, then serves up that. I mean, if you're going to sell yourself as a marketing genius, you've got to be doing better than that, surely? 3 1 Link to comment Share on other sites More sharing options...
Lichfield Dean Posted December 20, 2023 VT Supporter Share Posted December 20, 2023 37 minutes ago, Stevo985 said: I agree. I'm saying I'm not sure that that font would look so bad used in other ways. I think in this logo it doesn't work, but it might in others. I'm not saying it will, I'm just saying seeing one small part of it might not do it justice. The colours are lovely to be honest Yeah, I actually almost don't hate it. The 150 thing is obviously not going to be present on other imagery, and whether the AV is extended to Aston Villa anywhere remains to be seen. I like the idea of the stylised font, but it just isn't legible enough. If it was a slightly more readable, simplified version I would be more on board with the concept I think. Link to comment Share on other sites More sharing options...
Stevo985 Posted December 21, 2023 VT Supporter Share Posted December 21, 2023 8 hours ago, Lichfield Dean said: Yeah, I actually almost don't hate it. The 150 thing is obviously not going to be present on other imagery, and whether the AV is extended to Aston Villa anywhere remains to be seen. I like the idea of the stylised font, but it just isn't legible enough. If it was a slightly more readable, simplified version I would be more on board with the concept I think. Yeah exactly this. The problem is it's not legible. Other than that there's not a whole lot wrong with it. But again, to be clear, I don't mean as a club badge. If that was the actual badge it would be absolutely shit 3 Link to comment Share on other sites More sharing options...
OutByEaster? Posted December 21, 2023 Moderator Share Posted December 21, 2023 18 minutes ago, Stevo985 said: Yeah exactly this. The problem is it's not legible. Other than that there's not a whole lot wrong with it. I think the colours are prefect and that's encouraging, but I think not being legible is probably a whole lot, especially since this is likely to be on our kits somewhere. 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted December 21, 2023 VT Supporter Share Posted December 21, 2023 5 minutes ago, OutByEaster? said: I think the colours are prefect and that's encouraging, but I think not being legible is probably a whole lot, especially since this is likely to be on our kits somewhere. Yeah I agree. Not being legible is a pretty big negative. I think if you see "Aston Villa" spelled out in that font it would be legible. But that combination of AV 150 doesn't work. And the numbers being joined up is especially weird 1 Link to comment Share on other sites More sharing options...
Davkaus Posted December 21, 2023 Share Posted December 21, 2023 Like a couple of others I tried asking a neutral what it said and they came up with AV 50 but only after staring at it for a couple of minutes and realising it was C&B and I'm a Villa fan. Tried it on someone else in monochrome and got combinations of A50U and A500. We probably over analyse this stuff and won't care at all come match day even if this thing makes it onto a shirt, but it is a shocking piece of design really. 4 Link to comment Share on other sites More sharing options...
MrBlack Posted December 21, 2023 Share Posted December 21, 2023 Make the A more like an A, the V more like a V and it becomes clearer. The 1 into the 5 needs tidying up but limited with what I can do on my phone. Do they not just run it past people first ? And assuming they do, do they not get comments like they did from us? Link to comment Share on other sites More sharing options...
Recommended Posts