Popular Post villa4europe Posted August 11, 2021 Popular Post Share Posted August 11, 2021 due to the grealish transfer and then messi i've spent some time recently looking at various clubs official partners and therefore revenue streams, it makes for a sickening read that belongs in the games gone thread and it pissed me off because we cant compete with it but aside from the shirt manufacturer, main shirt sponsor, stadium sponsor and sleeve sponsor this is what we're looking at - Aston Villa partners - formal wear partner, beer and cider partner, official supplier (purity ale), official university partner then also some sort of deals with energizer and cadburys man utd partners - airline partner, tyre partner, medical systems partner, wine partner, automotive partner, spirits partner, logistics partner, lubricant and fuel partner, digital transformation partner, betting partner, computer game partner, vision partner (sunglasses) hotel partner, coffee partner, mattress and pillow partner (my favourite), electrical shaver partner, renewable fuel partner, timekeeper and watch partner, tourism partner, water hygiene partner, chinese indoor entertainment partner, hong kong jockey club, travel supplier, financial services for myanmar partner, financial services for USA partner, financial services for UAE partner, financial services for serbia partner, financial services for india partner, financial services for mexico partner, financial services for thailan partner, buy now pay later partner, retail banking partner, financial services for egypt partner, retail banking for china partner, financial services for japan partner, financial services for the UK partner, MUTV broadcast partners in iceland, cyprus, malta, hong kong, new zealand, africa, switzerland and liechtenstein, norway, the baltics the other big 6 members partners - concert partners, home sound system partner, milkshake partner, cyber protection partner, meat substitute partner, manga partner, pushchair partner, japanese fresh food supply partner, mobile phone and tablet partner, cruise ship partner, market trading partner, restaurant partner, deodorant partner, health insurance partner, food delivery partner, chinese beer partner, energy partner, theraputics partner, packaging partner, energy drinks partner, IT eneterprise networking partner, battery technology partner, snack partner, formal wear partner, world exhibition partner, chinese home goods partner, website design partner, recruitment agency partner, denim partner, pod based blender partner, robotics partner the depressing one is then when you see everton who you think we can get them this year - they have this socios thing, tyre partner, fanatics, betting partner, training ground partner, italian food partner, global currency account provider, beer partner, energy drink partner, another betting partner, TGI fridays as a partner of their womens team, travel partner the shit thing is that its not what i want football to be but its what football is, a serbian bank pays man utd money to be associated with them, what the **** is that all about 3 3 Link to comment Share on other sites More sharing options...
GingerCollins29 Posted August 11, 2021 Share Posted August 11, 2021 1 hour ago, ismail-villa said: I assume both Kappa and Cazoo sponsorships end this season? Next season we'll see much better sponsorship income. With Nassef here you would assume Adidas? Link to comment Share on other sites More sharing options...
hippo Posted August 11, 2021 Author Share Posted August 11, 2021 2 minutes ago, CVByrne said: Spurs have a 15 year deal with Nike for 30m a year. They struck that in early 2019. Arsenal have a 60m per year deal with Adidas. Depends on if we sell merchandising rights too or retain that ourselves. The number of shirt sales is a key metric though. So hopefully we have high numbers this season. Use an upward trajectory for the club and Nassef's sway we'd hopefully get something near what Spurs get (they got a long term deal to secure cashflows). We'll get a 3-5 year deal most likely with 20-25m per year. European football would be big help here. Everton get 9.6m per year from Cazoo. We get 6m per year from them. We should be aiming to get 15m per year on new kit sponsor Wow - well researched. Clearly we have a way to go in terms of sponsorship revenue. Link to comment Share on other sites More sharing options...
villa4europe Posted August 11, 2021 Share Posted August 11, 2021 15 minutes ago, CVByrne said: Nassef owns 6% of Adidas so I would expect us to be getting a very big sponsorship deal with them next year. Shirt sponsor should be a good one also given NSWE business links and the clear upward trajectory of the club. Next is Villa Park which they can develop outside of any FFP items. This is an asset they own and can improve to grow revenue which is then included in FFP calcs. This would be done via their own cash and not funded by a bank ala Spurs. The benefits of having the 3rd richest owners in the Premier League are significant. forget it, his role at adidas doesnt mean he can blag something beneficial for villa, they're a huge company of which he is one of many board members, they wont play that game 3 Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 Does anyone know what our Kappa deal is worth per year? Surely nothing special given we signed it when in Championship? We can hope for new kit and short sponsors to increase annual revenue by at least £20m. This type of additional revenue means we can add two £30m players to the squad with that additional headroom under FFP. Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 4 minutes ago, villa4europe said: forget it, his role at adidas doesnt mean he can blag something beneficial for villa, they're a huge company of which he is one of many board members, they wont play that game Yeah, all billionaires are legit nice people who wouldn't try to do such things to benefit their business interests. Link to comment Share on other sites More sharing options...
Sam-AVFC Posted August 11, 2021 Share Posted August 11, 2021 4 minutes ago, CVByrne said: Yeah, all billionaires are legit nice people who wouldn't try to do such things to benefit their business interests. That's not what he was saying. He was pointing out someone that owns 6% of a company has no ability to make them pour money at his other business interests, however much he may want them to. 2 Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 10 minutes ago, villa4europe said: due to the grealish transfer and then messi i've spent some time recently looking at various clubs official partners and therefore revenue streams, it makes for a sickening read that belongs in the games gone thread and it pissed me off because we cant compete with it but aside from the shirt manufacturer, main shirt sponsor, stadium sponsor and sleeve sponsor this is what we're looking at - Aston Villa partners - formal wear partner, beer and cider partner, official supplier (purity ale), official university partner then also some sort of deals with energizer and cadburys man utd partners - airline partner, tyre partner, medical systems partner, wine partner, automotive partner, spirits partner, logistics partner, lubricant and fuel partner, digital transformation partner, betting partner, computer game partner, vision partner (sunglasses) hotel partner, coffee partner, mattress and pillow partner (my favourite), electrical shaver partner, renewable fuel partner, timekeeper and watch partner, tourism partner, water hygiene partner, chinese indoor entertainment partner, hong kong jockey club, travel supplier, financial services for myanmar partner, financial services for USA partner, financial services for UAE partner, financial services for serbia partner, financial services for india partner, financial services for mexico partner, financial services for thailan partner, buy now pay later partner, retail banking partner, financial services for egypt partner, retail banking for china partner, financial services for japan partner, financial services for the UK partner, MUTV broadcast partners in iceland, cyprus, malta, hong kong, new zealand, africa, switzerland and liechtenstein, norway, the baltics the other big 6 members partners - concert partners, home sound system partner, milkshake partner, cyber protection partner, meat substitute partner, manga partner, pushchair partner, japanese fresh food supply partner, mobile phone and tablet partner, cruise ship partner, market trading partner, restaurant partner, deodorant partner, health insurance partner, food delivery partner, chinese beer partner, energy partner, theraputics partner, packaging partner, energy drinks partner, IT eneterprise networking partner, battery technology partner, snack partner, formal wear partner, world exhibition partner, chinese home goods partner, website design partner, recruitment agency partner, denim partner, pod based blender partner, robotics partner the depressing one is then when you see everton who you think we can get them this year - they have this socios thing, tyre partner, fanatics, betting partner, training ground partner, italian food partner, global currency account provider, beer partner, energy drink partner, another betting partner, TGI fridays as a partner of their womens team, travel partner the shit thing is that its not what i want football to be but its what football is, a serbian bank pays man utd money to be associated with them, what the **** is that all about Everton are a terribly run club. 6 managers in 5 years. No plan. Haphazard signings that each new manager wants. No surprise they will be poor on other aspects too like commercial partners. Link to comment Share on other sites More sharing options...
MessiWillSignForVilla Posted August 11, 2021 Share Posted August 11, 2021 10 minutes ago, CVByrne said: Yeah, all billionaires are legit nice people who wouldn't try to do such things to benefit their business interests. Ok then, if Nassef only has 6%, why would all the other billionaires on the Adidas board go along with it when it doesn't benefit their business interests? Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 2 minutes ago, Sam-AVFC said: That's not what he was saying. He was pointing out someone that owns 6% of a company has no ability to make them pour money at his other business interests, however much he may want them to. We're making up what people are "supposedly" saying. Nassef owning 6% of Adidas is obviously a massive benefit in us pitching for a commercial partnership with them and his expertise/contacts in the industry. Business is about relationships. Villa future growth projections as part of a pitch to Adidas will be accepted more readily than another club due to Nassef, which is key to the commercial deal we can get. People will know he means business in what he's saying about Villa's future Link to comment Share on other sites More sharing options...
nick76 Posted August 11, 2021 Share Posted August 11, 2021 1 minute ago, MessiWillSignForVilla said: Ok then, if Nassef only has 6%, why would all the other billionaires on the Adidas board go along with it when it doesn't benefit their business interests? Easy, they don’t have to. The commercial deal Villa would get is really small compared to their marketing expense. Nassef would just need some influence, which as a board member he would have for it to be looked at. I’ve seen minority shareholders who are also board members in my line of work have bigger influence than their share stake would suggest they should have. In this case though the deal is relatively small that other board members wouldn’t care or that old adage of scratching each other’s back plus Villa aren’t a bad brand to have onboard. The marketing/commercial department are more likely a road block than other board members if the business case didn’t stack up. Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 2 minutes ago, MessiWillSignForVilla said: Ok then, if Nassef only has 6%, why would all the other billionaires on the Adidas board go along with it when it doesn't benefit their business interests? See above post. It's not a hey let's make a commercial loss for Adidas by signing a 50m per year deal with Aston Villa. The pitch will be based on Villa being a Champions League club in 2 years or whatever, the growth in sales that will give in terms of exposure etc.. are all forecasted earnings. Believe whatever you want but Nassef has sway there and turning down Villa based on Adidas not believing in the projections from Villa about the future is simply less likely due to Nassef. That's the way the world works. Link to comment Share on other sites More sharing options...
sne Posted August 11, 2021 Share Posted August 11, 2021 We are just miles and miles behind the clubs we are aiming to compete with. Think we have people in place to amend this and we should have a good opportunity to increase our existing deals and bring in new ones. But as it stands now we are a very small club in this aspect. 3 Link to comment Share on other sites More sharing options...
Peter Griffin Posted August 11, 2021 Share Posted August 11, 2021 1 hour ago, Steero113 said: and its totally legal apparently I am not so sure about that. From an FFP/P&S perspective the value of any sponsorship deals must be at the market rate. This was implement to stop clubs doing what City did with the Etihad sponsorship deal. Link to comment Share on other sites More sharing options...
Nicho Posted August 11, 2021 Share Posted August 11, 2021 All I can see is a massive opportunity for us to expand our revenue and appeal. Everton are a case in point, a semi successful prem team with existing contracts. As in this thread we have literally nothing, I have full faith in our set up to pick the right partners and contracts. Might be a bit financially debilitating at the moment but from a share holder perspective you would be happy to look at us. One more year of Grealish would have done us a massive favour off the pitch. Link to comment Share on other sites More sharing options...
The_Steve Posted August 11, 2021 Share Posted August 11, 2021 56 minutes ago, jackbauer24 said: And that crypto company get slaughtered on Trust pilot where it's listed as a scam! Just wondered who they were... won't be using it!! Lots of sponsorship companies for shirts to shoelaces is great, but the big money comes from over-inflating other incomes. All a FFP illusion. That’s incredibly worrying. Is the club doing due diligence? I know other clubs are jumping on the bandwagon but monetising fandom with currency as volatile as Bitcoin presents lots of major issues. What if fans invest more and more on the promise of access in stadiums or something. Fandom should not monetised this way. Just so many bad vibes. Link to comment Share on other sites More sharing options...
sparrow1988 Posted August 11, 2021 Share Posted August 11, 2021 12 minutes ago, CVByrne said: We're making up what people are "supposedly" saying. Nassef owning 6% of Adidas is obviously a massive benefit in us pitching for a commercial partnership with them and his expertise/contacts in the industry. Business is about relationships. Villa future growth projections as part of a pitch to Adidas will be accepted more readily than another club due to Nassef, which is key to the commercial deal we can get. People will know he means business in what he's saying about Villa's future The adidas link a very easy link to make and the most obvious one. Of course there is a potential benefit there, but just as likely, at least based on our knowledge of the inner workings of the Adidas group, the rest of the Adidas board might want nothing to do with it due to Nassef's stake there, we have no idea of the internal politics of the Adidas board. Also adidas are a German company, a very frugal bunch of people when it comes to dealing out the cash. You could make an argument (potentially a stronger one) for Nike, the supplier of the Bucks basketball kit, and the potential there for collaboration across the sports using Wes' links. Wasn't part of Nike's pitch to Liverpool endorsements from its megastars such as Lebron and Serena and the revenue that this would generate? I know that we wouldn't be at that level yet as LIverpool agreed there deal around the time that they won the Champions League but it would have potential - Villa kit sales in the US and Bucks kit sales in the UK. Link to comment Share on other sites More sharing options...
sparrow1988 Posted August 11, 2021 Share Posted August 11, 2021 57 minutes ago, rodders0223 said: Sign Junichi Inamoto I'm more of a Hidetoshi Nakata man myself Link to comment Share on other sites More sharing options...
Peter Griffin Posted August 11, 2021 Share Posted August 11, 2021 16 minutes ago, CVByrne said: Believe whatever you want but Nassef has sway there and turning down Villa based on Adidas not believing in the projections from Villa about the future is simply less likely due to Nassef. That's the way the world works. That is not how businesses the size of Adidas work. That last thing NS would want to do is get Adidas to sponsor Villa with a deal that in any way compromised his integrity. It would be crazy for him to try and get us a sweetheart deal. Yes, he could help us set up a meeting to discuss the opportunity but if anything, I think the fact that NS owns 6% of Adidas would probably hinder Villa's ability to get Adidas as a sponsor as opposed to help us. Link to comment Share on other sites More sharing options...
CVByrne Posted August 11, 2021 Share Posted August 11, 2021 3 minutes ago, sne said: We are just miles and miles behind the clubs we are aiming to compete with. Think we have people in place to amend this and we should have a good opportunity to increase our existing deals and bring in new ones. But as it stands now we are a very small club in this aspect. In terms of commercial revenue yes. Which is key for FFP. But we have big advantages over Spurs and Arsenal who are "self sustaining" clubs. Using things like debt etc. to run their club. Everton have a financial backer but a terribly run club and the investment is wasted. Leicester are the opposite of Everton, a very very well run club but who we can move past based on matching them in terms of well run club who has more financial clout. The real top 4 are always going to be financially superior. But Athelti are in that situation in Spain yet compete and win. I think closing gap with Spurs/Arsenal on revenue as best we can, combined with being a superbly well run club (ala Leicester), having the best academy (think Dortmund) and with the freedoms allowed by big financial backers (only limitation being FFP). This is our the path to create a "big 7" 1 Link to comment Share on other sites More sharing options...
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