fightoffyour Posted January 7 Author VT Supporter Share Posted January 7 7 minutes ago, Stephen_Evans said: Try Aston Villa in blue, then you have a bit of consistency with the year and the border. Edit: this one is tantalisingly close if we’re going with a shield. I like Aston Villa in gold and the lion in gold, 1874 should be too or not there. The border is enough blue for me. Link to comment Share on other sites More sharing options...
Spoony Posted January 7 Share Posted January 7 I feel like after all this is over I never want to look at a Villa badge ever again anyway 1 1 Link to comment Share on other sites More sharing options...
avfc1982am Posted January 7 Share Posted January 7 21 minutes ago, Spoony said: I feel like after all this is over I never want to look at a Villa badge ever again anyway We just need a top with all the badges on. Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted January 7 Share Posted January 7 (edited) 3 hours ago, fightoffyour said: Claret background but gold (using the AU1500 scheme) lion and lettering is clearly the best option: This one is pretty solid and striking to be fair! Then again, surely someone could say " it looks too West Hammer ish " and then we are in uproar again? Edited January 7 by JAMAICAN-VILLAN 1 Link to comment Share on other sites More sharing options...
Humanoid Posted January 7 Share Posted January 7 I called this back in June: Heck will put out some cheap tacky plastic badge. Simply dont buy anything with the new badge on. That's the only way to get the message through. Maybe Heck thinks that he can just do as he pleases because he expects all the fans to get their wallets out when a new shirt is put out. Don't like the badge? vote with your wallet. 2 Link to comment Share on other sites More sharing options...
Popular Post jayEm Posted January 7 Popular Post Share Posted January 7 The badge above looks a lot like this, which I think is the one of the best approaches for avoiding a West Ham look while still keeping a good amount of yellow/gold in the design, which I think is important. 10 Link to comment Share on other sites More sharing options...
Popular Post Muller Yogurt Long Sleever Posted January 7 Popular Post Share Posted January 7 Evening all. I had furious Friday, sad Saturday but trying to be optimistic, straw-clutching Sunday. Anger, denial, nowhere near acceptance but looking for a glimmer of hope in these difficult times for us. So kick your shoes off, pop up on the couch and see if you get anything out of it. This thread is called Future Club Crest and Brand Identity, but broadly deals with crests/badges and not so much the context or application. Although I fully stand by this new crest being badly flawed and 100% want it re-addressed if at all possible, but if it has been committed to and we’re stuck with it, it may not be all bad if we build good things out of it, around it and with it. Any brand identity is a sum of parts, often with a family of logo variations. Granted, the primary version (eg.our crest) is the most seen element and should be the hero - ours is dodgy, which is a real shame. But then there’s secondary versions (others have spoken about the Liverpool full club crest vs simple liver bird, for example). Plus colours, typography, graphics etc - simple, coherent elements that can be used flexibly. So, with the basic ‘design’ on the table, I give you some examples of a wider identity that could spill out of where we’re at, with some secondary versions of the crest that could fit different purposes and formats. It appears the club font created by Dragon Rouge is staying, which is decent I think, and there’s a lion-inspired pattern in there. The optimistic part of me is saying that at some stage, common sense and taste will prevail and the colours sorted, the drop shadow dropped. We still have the basic design registered, which in mono colour, isn’t as bad, so could be re-coloured. Things that are changed regularly could then be updated relatively easily, eg. anything digital, social media, TV, kits, merchandise, ticket designs. Not so much any big snazzy 3D signage. No faith whatsoever it’ll happen given the standard of the crest design, but hey ho. Some would call it turd polishing, or clutching at straws - much like a lion fumbles for a star - but that’s today’s little dose of semi-positive thinking. That’s all. Whisky, snacks and medication will be served in the lobby. (I don’t mean have ALL of these variations, or pick your favourites, it’s just to show the principle.) 4 2 Link to comment Share on other sites More sharing options...
Popular Post Muller Yogurt Long Sleever Posted January 7 Popular Post Share Posted January 7 10 1 Link to comment Share on other sites More sharing options...
Popular Post Muller Yogurt Long Sleever Posted January 7 Popular Post Share Posted January 7 8 1 Link to comment Share on other sites More sharing options...
Popular Post fightoffyour Posted January 7 Author VT Supporter Popular Post Share Posted January 7 20 Link to comment Share on other sites More sharing options...
est1874 Posted January 7 Share Posted January 7 50 minutes ago, Muller Yogurt Long Sleever said: The blue is wrong but I quite like the rest of it, good job. 1 Link to comment Share on other sites More sharing options...
Popular Post Lichfield Dean Posted January 7 VT Supporter Popular Post Share Posted January 7 34 minutes ago, fightoffyour said: Really, this is all that it needed to be isn't it? 5 Link to comment Share on other sites More sharing options...
Rolta Posted January 7 Share Posted January 7 34 minutes ago, fightoffyour said: The one on the right would do. The lion needs pushing up a tad though. I wonder if it would be too much claret on the shirt though. Link to comment Share on other sites More sharing options...
Jas10 Posted January 7 Share Posted January 7 (edited) 40 minutes ago, fightoffyour said: You’ve smashed it mate I really want this or something very similar… this is the “evolution” we required… but we’re not going to get it Put it out there online and get it some exposure/attention… it’s the kind of thing that should be proposed to the club instead of the lazy crap they’ve come out with. - I prefer a more minimalist approach too… It’s not necessary to have extra stuff on there like 1874 or a star unless it looks good and boosts the visual appeal. Edited January 7 by Jas10 3 1 Link to comment Share on other sites More sharing options...
Jas10 Posted January 7 Share Posted January 7 6 minutes ago, Lichfield Dean said: Really, this is all that it needed to be isn't it? Yep… would be one of the best and most “standout” or even unique badges in the league or country… and it’s not complex or difficult… wish those at the club had the same sort of sense and perspective…. 1 Link to comment Share on other sites More sharing options...
Muller Yogurt Long Sleever Posted January 7 Share Posted January 7 11 minutes ago, est1874 said: The blue is wrong but I quite like the rest of it, good job. Thank you. It's not so much about the colours - they're subjective so one person's wrong is another's right - plus they will show up differently on different screens. It's more the thought that perhaps all is not lost if it's rolled out smartly.. Link to comment Share on other sites More sharing options...
Stephen_Evans Posted January 7 Share Posted January 7 1 hour ago, fightoffyour said: Really good! Did you try a blue lion out of interest? 1 Link to comment Share on other sites More sharing options...
HolteExile Posted January 7 Share Posted January 7 1 hour ago, Muller Yogurt Long Sleever said: Food for thought there. The original colour order is still lousy, but we can see with slight variations it *might* not be totally embarrassing. 1 Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted January 7 Share Posted January 7 Yeah without the star and 1874 those are CLEAN! Link to comment Share on other sites More sharing options...
JAMAICAN-VILLAN Posted January 7 Share Posted January 7 A random thought, do we reckon that, some of the fan designs are very good, and the big agencies or designers go out of their way, to make things totally different from fan designs, just to not be seen as " copying " ? Which ends up in us having wonky shit? Obviously everybody is on social media so people see these. Link to comment Share on other sites More sharing options...
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