One of the main reasons, with just one year left on our sponsorships I believe, it would be insane to entertain letting him go. Perez and Agnelli were right about one thing when it came to the Super League, and that's that there are a lot of fans of players rather than clubs, and whilst Jack isn't bigger than the club, we could definitely ride his coattails to improve our reputation and our commercial standing, something that only £80m-£100m would never cover.
I saw a reddit post recently asking people who they thought were the most exciting teams to watch last season, and whilst you had a lot of boring answers saying City, the two teams with by far the most mentions were Leeds and Us. We're actually getting fairly popular with neutrals, and Jack's a big part of that, and outside of City fans, I think most people want to see him stay at Villa, which is a massive opportunity for our owners to expand us as a club and our standing within the game.