villa4europe Posted September 1, 2022 Share Posted September 1, 2022 adidas are giving themselves the same problem as nike too with these away kits that dont really mean anything to anyone one of them is a £90 shirt the other is a £50 training top... all cheaper training tops, ok they've lost the 3 stripes on the arms but i dont think the away shirts are differentiating themselves enough to justify the jump in cost 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted September 1, 2022 VT Supporter Share Posted September 1, 2022 On 13/08/2022 at 10:16, sne said: Levente managing to one of the worst away kits of the year but then they come up with this for their home kit. Nice! They've managed to show Barcelona how to do a Barcelona kit, which is appropriate given Barca's shirt this season is diabolical 1 Link to comment Share on other sites More sharing options...
Stevo985 Posted September 1, 2022 VT Supporter Share Posted September 1, 2022 On 26/08/2022 at 18:29, The_Steve said: So much wrong - from the monochrome white crest to contrasting stripes in opposition to the sleeves. Ewwww. That's weird. It's like somebody designed quite a nice shirt, and then somebody else whacked the Adidas log and the Leeds badge in the wrong place and totally ruined it Link to comment Share on other sites More sharing options...
Stevo985 Posted September 1, 2022 VT Supporter Share Posted September 1, 2022 On 29/08/2022 at 21:04, villa4europe said: On those adidas kits - the new logo is a lot better without the Adidas writing So many brands are doing this "debranding". All sorts of companies, not just sports. I think it's a lot to do with digital media. Logos look better on small screens, as app logos etc when they have less detail. So more and more companies are simplifying their logos. Maybe @NurembergVillan could shed some light on it? (I know you're not advertising as such but I guess you'd have some knowledge) 1 Link to comment Share on other sites More sharing options...
villa4europe Posted September 1, 2022 Share Posted September 1, 2022 yeah id seen in the villa badge thread talk before about marketing teams creating logos that can go up or down in size without losing any of the detail, the juve one being the most obvious adidas looks cleaner and its still easily identifiable they do of course still need a retro trefoil logo range but thats something different 1 Link to comment Share on other sites More sharing options...
sne Posted September 1, 2022 Author Share Posted September 1, 2022 Don't hate this Burnley one 3 Link to comment Share on other sites More sharing options...
EvilChameleon Posted September 2, 2022 Share Posted September 2, 2022 That Burnley kit is gorgeous. Link to comment Share on other sites More sharing options...
NurembergVillan Posted September 2, 2022 Moderator Share Posted September 2, 2022 This Sunday at 10.30am, I'll be live in the Talksport studio talking about kit design. Listen in and mug me off about my Brummie accent afterwards 4 Link to comment Share on other sites More sharing options...
NurembergVillan Posted September 2, 2022 Moderator Share Posted September 2, 2022 On 01/09/2022 at 08:21, Stevo985 said: Maybe @NurembergVillan could shed some light on it? (I know you're not advertising as such but I guess you'd have some knowledge) I think it's just part of a shift towards cleaner design in general. We're all surrounded by so much shit - imagery, products, advertising, apps, avatars. It's too much. Better to make your point simply and clearly than try to say too much and get drowned out. 3 1 Link to comment Share on other sites More sharing options...
a m ole Posted September 2, 2022 Share Posted September 2, 2022 On 01/09/2022 at 08:21, Stevo985 said: So many brands are doing this "debranding". All sorts of companies, not just sports. I think it's a lot to do with digital media. Logos look better on small screens, as app logos etc when they have less detail. So more and more companies are simplifying their logos. Maybe @NurembergVillan could shed some light on it? (I know you're not advertising as such but I guess you'd have some knowledge) The death of skeumorphism Link to comment Share on other sites More sharing options...
The_Steve Posted September 2, 2022 Share Posted September 2, 2022 16 hours ago, sne said: Don't hate this Burnley one Very nice Link to comment Share on other sites More sharing options...
CarryOnVilla Posted September 2, 2022 Share Posted September 2, 2022 On 01/09/2022 at 08:21, Stevo985 said: So many brands are doing this "debranding". All sorts of companies, not just sports. I think it's a lot to do with digital media. Logos look better on small screens, as app logos etc when they have less detail. So more and more companies are simplifying their logos. Maybe @NurembergVillan could shed some light on it? (I know you're not advertising as such but I guess you'd have some knowledge) Indeed you are correct… lots are logos are getting simplified to be easy to see and recognise in different formats (such as small phone screens) and placed on different objects. The smart redesigns are often the ones that are a “full logo” that can be stripped back to something overly simple and still be equally recognisable as the brand… here’s some good examples it’s a concept I’d like Villa to have in their forthcoming rebrand 1 Link to comment Share on other sites More sharing options...
Popular Post The_Steve Posted September 2, 2022 Popular Post Share Posted September 2, 2022 Be still my beating heart 5 Link to comment Share on other sites More sharing options...
GarethRDR Posted September 2, 2022 Share Posted September 2, 2022 On 01/09/2022 at 05:23, sne said: Puma trying to do something different I guess. Not a fan myself What the ever-loving **** are Puma on? Between these and the horrible ones last year with the names across the shirt, gotta to be the absolute nadir of shirt design at the mo. These look like knock-off kits you'd get from a street corner in Camden. 2 Link to comment Share on other sites More sharing options...
S-Platt Posted September 2, 2022 VT Supporter Share Posted September 2, 2022 17 minutes ago, The_Steve said: Be still my beating heart I miss kappa already Link to comment Share on other sites More sharing options...
stewiek2 Posted September 2, 2022 Share Posted September 2, 2022 1 hour ago, CarryOnVilla said: Indeed you are correct… lots are logos are getting simplified to be easy to see and recognise in different formats (such as small phone screens) and placed on different objects. The smart redesigns are often the ones that are a “full logo” that can be stripped back to something overly simple and still be equally recognisable as the brand… here’s some good examples it’s a concept I’d like Villa to have in their forthcoming rebrand This has been a thing for a few years thanks to responsive design, responsive logos designed for different devices. Link to comment Share on other sites More sharing options...
CarryOnVilla Posted September 2, 2022 Share Posted September 2, 2022 1 minute ago, stewiek2 said: This has been a thing for a few years thanks to responsive design, responsive logos designed for different devices. it’s great that designers are thinking this way now. But it’s taking time to really catch up.. in particular where brands are wanting their whole identity to be “cleaner” and their logos ending up being nothing but their name in a medium bold s/serif font… it looks ok in isolation, but compared to everyone else doing it, it just looks the same. Link to comment Share on other sites More sharing options...
sne Posted September 3, 2022 Author Share Posted September 3, 2022 On 01/09/2022 at 09:07, villa4europe said: adidas are giving themselves the same problem as nike too with these away kits that dont really mean anything to anyone all cheaper training tops, ok they've lost the 3 stripes on the arms but i dont think the away shirts are differentiating themselves enough to justify the jump in cost A couple more 3 Link to comment Share on other sites More sharing options...
villa4europe Posted September 3, 2022 Share Posted September 3, 2022 Yeah to me it just seems a bit random now rather than thought out and actually designed Like they got a pattern generator software that they're playing with Link to comment Share on other sites More sharing options...
sne Posted September 3, 2022 Author Share Posted September 3, 2022 The Puma kits really are trash Link to comment Share on other sites More sharing options...
Recommended Posts