Wouldn't real fans stay and back their team no matter what?
This protest was created by real fans of Aston Villa, members of a large supporters forum. Between us we have attended thousands of Villa games. We believe every fan can support the team in the way they see best, and we don't condemn anybody for staying and cheering for the team. However, those of us backing the protest believe that we won't attract the attention of the owner, the board of directors, or the media, to the strength of frustration felt by the fans if we remain in our seats as per usual.
(These answers don't have to be gospel, by the way, if anybody wants to suggest changes be my guest!)