that is until FFP kicks in. I (and everyone else) don't want to be selling our best & brightest academy prospects & players every year, but we have to compare us with the likes of Man City/Liverpool/Chelsea. Each year they have a couple academy prospects/players whom they sell and that significantly increases their FFP headroom with potential signings. This is the landscape of football that we are in. Why is our academy strategy to sign a whole load of promising teenagers when it's more than likely that they will not amount to a PL level player? Return on investment.
and as @turvontoursaid, we haven't really been a selling club for a while. In the last decade, we've sold 4 players for over 15m Benteke, Chuk, Grealish, Targett). that's absolutely dreadful compared to others. Chelsea have sold 7 players this window for more than 15m, Brighton, Man City & Liverpool have all sold 4 players over 15m in the last year. We have started to change a bit (with Ings, Chuk & Targett) but it is something we have to get used to.
All that being said, I think 10m for A Ramsey is ridiculous. I would expect closer to 25m ish for him considering the market. I'd much rather keep him around & loan him in Jan if he is desperate for playing time...