He said after the game on Sunday he wouldn't want them to go down and said this today :
Steve Bruce has promised fierce rivals Birmingham City that Aston Villa will be "honest and genuine" at Blackburn Rovers this weekend.
Bruce has vowed that Villa, who will be backed by a bumper away following, will try their utmost to win in Lancashire.
"It's about keeping everybody focused, we must, must finish as high as we can," said Bruce.
"We go to Blackburn next weekend and we've got to be honest and genuine with everybody concerned in the league and we've got to go there and try and win.
"We've got arguably the Champions (Brighton) coming in two weeks time so that's something to look forward to."
http://www.birminghammail.co.uk/sport/football/football-news/aston-villa-boss-steve-bruce-12942775