But Lewis is as dislikeable as Schumacher. Much of the support that he has received was because he was a British driver in the biggest British team.
If JB had moved to Mercedes I think he would have retained most of the goodwill towards him. For LH I am not sure that will be the case.
LH may, or may not, be seen as 'dislikeable' amongst some of the F1 fraternity but his management will market LH outside the confines of F1 where little of LH is currently known, except that he is an incredibly quick driver. McLaren is not a big name outside of F1, Mercedes is. LH's management will use this to tap the massive motoring interest (not F1) in the States. Interest in the U.S. usually equates to big cash.