Problem is, most fans are more concerned with downing as much beer as they can at this time.
Easy resolution close the bar! Half an hour before the game, they'll probably lose shed loads of cash but if its to get VP rocking then i'm all for it.
But if fans know this is happening, they simply buy 2 drinks at 2.25. They still won't be in their seats until close to 3. When I first started going to VP there was always a great atmosphere before KO. Now everyone is getting drunk until the game actually kicks off rather than being in their seats and the atmosphere suffers. I'm not for it, but it's the way it is IMO.