Isn't the problem simply that by and large, footballers are thick? I don't know how many of them even bother with media training before becoming pundits, and producers seem to just want big names to sit on their sofa. I quite like on BT Sport on Champions League nights they have a Soccer Saturday style programme with James Richardson and some European journalists talking through all the goals and incidents, with Howard Webb talking about the refereeing decisions logically and fairly. In fact I think BT Sport does a very good job on the whole.