Existing players fair enoough.
Lot of the players brought in have a lot to prove IMO
I thought our recent sponsorship was one of the smallest in recent years - granted we aren't the appeal we were a few years back - but in terms of revenue I wouldn't say the commercial side is developing.
How they perform on the pitch is nothing to do with PF, his job was to get them in on good deals for the club, the publicised prices would seem he has done that well.
As for the sponsorship I thought it was an increase from previous yrs, but couldn't swear by it.