I would imagine it would be something more along the lines of Resort world next to the lg arena at birmingham international.
Casino, Spa, Hotel, shopping, cinema, bars, restaurants, conference centre etc all under one roof.
Slap some villa/recon branding all over and incorporate villa village/clubshop etc and it would seem to be a good idea.
Would even be good for fans in this country/europe who travel a distance to games, stay within walking distance of the ground, with plenty to do to make a weekend of it etc