A pal of mine swears low carb is the right diet for him. Doesn’t watch his cal counts at all, but religiously watches carb %. Eats as much as he wants and, crucially, drinks as much as he wants as long as it’s a ‘low carb’ product. Even «low carb» beer and wine.
Needless to say he’s not losing anywhere near what he should be losing, all because he’s lulled himself into thinking ‘low carb’ is the only thing that matters.
If I remind him I lost 20 kgs in 80 days counting calories, he says he can’t count calories and it doesn’t work for him. Sure it does, you just don’t want to. It hurts, but it works.