No, in the same way Mourinho takes all the flack Sherwood is taking the focus away from the players but still applying pressure in his words. Whether it is as calculated as Mourinho I don't know.
If the players are seeing his press conferences they are all about standing tall, working hard, respecting the club and manning up. Modern football is a package deal and how you act off it shows on the pitch. You never heard Ferguson rolling over and saying a loss was ok.