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https://www.avfc.co.uk/News/2017/06/26/the-big-interview-luke-organ?view=amp
The two-year deal with Intuit QuickBooks will conclude later this month and he praised the company’s contribution to the club, revealing importantly that a new main partner – showcased on the front of next season’s shirt – will be announced on July 1.
He says this new deal “recognises the size and scale of Aston Villa in terms of the size of the contribution made to the club and the plans for activation.”
The new Aston Villa/Under Armour shirt will also be revealed on July 1 with fans able to view the home and away offering.
There will then be a one-month pre-sale period with supporters able to receive, collect and buy both kits at the end of July.
“I’d like to let fans know the background to kit launch.
“As we know, fans are always keen to see the shirt as soon as possible after the end of the season. We’re also keen to reveal as soon as possible to drive our retail position forward. While we’d have liked to launch the shirt earlier, it is always driven by main club partner announcements and kit manufacture timelines.
“We didn’t have the front of shirt partner in place when I joined the club, but we have worked extremely hard to get the best deal for the club with very little time.
“We have worked hard over Christmas and into the New Year in order to secure the best opportunity and this was delivered in April. However the timing on this has a knock-on effect in terms of manufacturing and application of logos on to thousands of shirts – it’s a time-consuming, manual job.
“That has delayed everything, unfortunately. Our focus is very much on kit launch with the front of shirt partner being announced at the same time as our new kit is launched in advance of our first friendly games.