The truth is that the newspapers (and especially us) have no idea whether the club is up for sale for 100million, 110 million or 97million.
Further, we have no idea if this is a lot of money (comparisons to spurs are just not adequate!)
A new owner is not looking at buying a football club. They are looking at buying a BUSINESS, and Villa are a low profit business (in fact we are a no profit business at the minute), and here is some evidence to prove it http://www.birminghammail.co.uk/sport/football/football-news/aston-villa-post-518m-loss-6759930
Would you throw any money if you know that there is a massive risk of not getting a return at all, or even worse (which thank God looks unlikely) Villa being relegated?
I simply do not understand how some of us take our rumoured price (which I am 100% sure is BS anyway) to be a 'bargain'; or even some of us seem to suggest that 5million this way or that way is not a lot of money in the grand scheme of things. The potential buyers are rich because for them a difference between 100million or 105 million might be massive.
Rant Over.